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If you're trying to understand why Facebook elicits such an emotional response, look no further than the name.
A study commissioned by Facebook examined how consumers' brains responded to the site as well as to Yahoo's and The New York Times's homepages.
In the study 84 adults, split evenly between men and women, were wired with EEG sensors, which measured their brainwave patterns as they visited the sites. Facebook commissioned the study to display its emotional connection with consumers to advertisers. Will usually dispatch within 3 working days of receiving cleared payment - opens in a new window or tab.


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A brand-new, unused and unworn item that is not in its original retail packaging or may be missing its original retail packaging materials (such as the original box or bag).
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Please note that whilst your returned order is in transit it is still your responsibility and we therefore advise that you send item(s) by recorded or registered delivery to insure the value of your goods. Under the regulations you have the right to cancel any order within 7 working days of receiving the order. Delivery times may vary, especially during peak periods and will depend on when your payment clears - opens in a new window or tab.
Contact the seller- opens in a new window or tab and request a postage method to your location.
Find out more about your rights as a buyer - opens in a new window or tab and exceptions - opens in a new window or tab. You've read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab. Import charges previously quoted are subject to change if you increase your maximum bid amount. NeuroFocus, the Berkeley, Calif., firm that executed the study, found that of the three, Facebook scored highest on attention, emotional engagement and memory retention.
Pradeep, the CEO of NeuroFocus, says the presence of faces on Facebook are a major reason why.


He says if Yahoo or The New York Times have recognizable faces in their articles, the emotional levels even out more. Though the report didn't look at how an ad might work in one or the other platforms, an earlier NeuroFocus study compared a Visa ad on Facebook to one that ran on TV.
Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe. If you wish to cancel your order you must write to us within 7 days of receiving your order to advise us of this. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Import charges previously quoted are subject to change if you increase you maximum bid amount. However, The New York Times did slightly better than the others on memory retention and Facebook was notably higher when it came to emotional engagement. Even though faces on those pages are likely to be public figures rather than friends of yours, they still spur an emotional response.
That study found that the Facebook ad scored higher for emotional engagement than the TV spot. For example, new shoes (with absolutely no signs of wear) that are no longer in their original box fall into this category.



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