En las redes sociales se ha objetado una vez mas que se quiera vender un ideal de belleza basados en top models, indicando que estas chicas se alejan de la realidad, o si bien, los anuncios tienen ayuda de photoshop. Victoria's Secret is the largest American retailer of lingerie and was founded by Roy Raymond in 1977.
Victoria's Secret was founded by Tufts University and Stanford Graduate School of Business alumnus Roy Raymond, and his wife Gaye, in San Francisco, California on June 12, 1977. Eight years prior to founding Victoria's Secret, Raymond was embarrassed when purchasing lingerie for his wife at a department store.
During the 1970s and 1980s, most women in America purchased "dowdy", "pragmatic", "foundation garments" by Fruit of the Loom, Hanes, and Jockey in packs of three from department stores and saved "fancier items" for "special occasions" like honeymoons.
Raymond studied the lingerie market for eight years before borrowing $40,000 from his parents and $40,000 from a bank to establish Victoria's Secret: a store men could feel comfortable buying lingerie.
On October 16, 2002, Victoria's Secret announced the launch of Pink, a new lingerie line targeted to 15-to-22 year olds. Pink's competition in the lingerie market for the 15a€“22 year old demographic includes Abercrombie & Fitch and American Eagle Outfitters' Aerie.
Pink has a college line that focuses brand recognition through public university athletics. In March 2013, the company mounted a marketing campaign for sexy underwear titled "Bright Young Things" directed at teen and pre-teen girls that drew considerable negative attention. In 2002, swimwear was introduced and available via the web site and catalog; in the last three years, the swimwear has become more readily available in stores.
With five CDs featuring romantic classical music that have sold more than one million copies each, Victoria's Secret in 1991 hired the London Symphony Orchestra to record a CD.
Over the course of Victoria's Secret's evolution, the company "has gone from being value-driven to creating a luxury-shopping experience and an aura of fashion associated with its product" which has been driven by marketing. The Victoria's Secret Fashion Show is an annual "elaborate marketing tool for Limited Brands".
The company gained notoriety in the early 1990s after it began to use supermodels in its advertising and fashion shows.

In 1999, Victoria's Secret's 30 second Super Bowl advertisement led to one million visits to the company's website within an hour of airing.
The brand turned to social networking in 2009, opening an official Facebook page and later on official Twitter and Pinterest accounts. Beginning in 1995, Victoria's Secret began holding their annual Victoria's Secret Fashion Show, which is broadcast on primetime American television. Ken Weil, vice president at Victoria's Secret, and Tim Plzak, responsible for IT at Victoria's Secret's parent company Intimate Brands, led Victoria's Secret's first ever online streaming of their fashion show in 1999. The 1999 webcast served to create a database for Victoria's Secret of over 500,000 current and potential customers by requiring users to submit their contact details to view the webcast. By 2011, the budget for the fashion show was $12 million up from the first show's budget of $120,000. Although it now refers to the brand's most visible spokeswomen (while the fashion show models are referred to as "Runway Angels"), the Angels started out as one of Victoria's Secret's lingerie lines. Among other recognitions, the Victoria's Secret Angels were chosen to be part of People magazine's annual "100 Most Beautiful People in the World" issue in 2007 and became the first trademark awarded a star on the Hollywood Walk of Fame on November 13, 2007. The company's first store was located in Stanford Shopping Center in Palo Alto, California. The strategy driving Victoria's Secret's launch of Pink is to introduce the teenage girls to Victoria's Secret stores.
Promotions for the line come from college tours, tie-ins with the music channel MTV, and social media such as Facebook and MySpace.
The underwear contained wording including "call me", "feeling lucky", and "wild".The company was accused of "sexualising" teenage girls.
The show is a mix of "beautiful models scantily clad in lingerie" and A-list entertainers "And every year, it becomes less about fashion and more about show".
It also expanded its website to feature behind-the-scenes content about its catalog and commercial shoots, as well as its fashion show. The 18 minutes webcast streamed February 2, 1999, was at the time the Internet's "biggest event" since inception.

Other notable spokesmodels for the brand have included: Claudia Schiffer, Eva HerzigovA?, Oluchi Onweagba, Jessica Stam, Ana Beatriz Barros, and Emanuela de Paula, as well as a handful of celebrities such as Taylor Momsen. Me gustaria que la marca pidiera perdon y se hiciera responsable, reconociendo que no ha utilizado el eslogan correcto en su campana. Pink sells underwear, sleepwear, loungewear, beauty products, and accessories, with the intent to transition buyers into more adult product lines, such as Angels, Very Sexy, and Body by Victoria.
In 2011, the line announced a partnership with all 32 NFL teams and began selling apparel containing NFL team logos and names.
The 1999 webcast was reported as a failure by a number of newspapers on account of some user's inability to watch the show featuring Tyra Banks, Heidi Klum, and Stephanie Seymour as a result of Victoria's Secret's technology falling short being able to meet the online user demand resulting in network congestion and users who could see the webcast receiving jerky frames. Due to their growing popularity, the brand used them in several other advertising campaigns until Christensen's departure.
Me gustaria que se cambiara, y que prometieran no volver a utilizar este tipo de lenguaje en el futuro”, indica en la solicitud. The partnership is part of a marketing strategy for the NFL to market to teenage girls and college-aged women. In February 1998, the Angels made their runway debut at Victoria's Secret's 4th annual fashion show, with Chandra North filling in for Christensen.
After the criticism increased, Victoria's Secret removed the items from the company's website and said that the ad campaign was meant for college-age women.
Their line-up has been changed multiple times over the years, with one being officially released before each fashion show. The brand currently lists 8 supermodels on its website, and recently launched a Facebook application highlighting the Angels as well as Erin Heatherton, Lais Ribeiro, Toni Garrn and Barbara Palvin.

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