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BOOSTa„? is a system which offers supreme durability and the cool look of the cell structures. The all new TORSIONA® SYSTEM is fully engineered and provides a unique transition from heel to toe for both female and male footwear products. At a global launch event today, adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. BOOST(TM) combines performance benefits that have been contradictory in the past: soft cushioning and responsiveness work together at last to give runners a running experience unlike any other.
The new cushioning material not only provides the highest energy return in the industry, it also holds its performance in almost any condition at unparalleled levels. These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST(TM) foam is three times more temperature-resistant than standard EVA material, providing a more consistent run.
Energy Boost will be available worldwide at adidas Sport Performance stores, selected retailers and through e-commerce as of February 27, 2013.
Image Courtesy Adidas News Stream – February 2013 Adidas introduced a new way to run by unveiling its latest running innovation Energy Boost. Among the biggies for Adidas is another running shoe with an evolved sole called Energy Boost. Image Courtesy Adidas News Stream – February 2013 Adidas introduced a new way to run by unveiling its latest running innovation Energy Boost.
Ben Herath, vice president of design for adidas Running, says the Ultra Boost foam provides unmatched energy return from the ground mile after mile. Aside from introducing the new Ultra Boost technology—which is built around a dual density Torsion system that is firmly embedded into the midsole, providing midfoot support and allowing for more independent movements between the heel and forefoot—the shoe’s lightweight upper is made of a woven one-piece material called Primeknit, a carefully engineered mesh that keeps your foot locked in place while reducing irritation and providing ventilation in a variety of conditions. The new Ultra Boost will be available beginning on Feb. 11 and comes with a price tag of $180.


Part of a new adidas segment called Energy Running, the shoe features BOOST, a revolutionary cushioning technology which provides the highest energy return in the running industry. With its unique construction it gives soft and comfortable touchdown and a smooth transition to the forefoot.
Part of a new adidas segment called Energy Running, the shoe features BOOST(TM), a revolutionary cushioning technology which provides the highest energy return in the running industry.
Often people only think about speed, but energy is the secret weapon that can set you apart from the competition. Based on a groundbreaking development process created by adidas partner BASF, the world's leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear's distinctive midsole.
The adidas Innovation Team tested how the BOOST(TM) foam material reacted in a variety of temperatures compared to standard EVA foam commonly used in most running shoes.
The upper on the Energy Boost features adidas Techfit technology with highly durable and elastic polyurethane, providing optimal comfort and support to the entire foot while in motion. It provides more energy return than any other foam cushioning material in the running industry, combining soft comfort with responsive energy for the ultimate running experience. The new foam is said to be more temperature resistant than traditional midsoles, which helps it to provide a consistent feel in a variety of conditions. Its midsole is designed to feel consistent underneath your feet throughout the life of the shoe—that’s right, it claims to ride just as well at mile 500 as it did at mile 5. The external heel counter of the shoe is designed to provide stability around the heel while a smartly designed cutout allows the Achilles tendon a frictionless freedom of movement.
You'll also get access to top running content including training plans and stories on gear, nutrition and recovery. A cross-country All-American at Stonehill College, he coaches both elite and age-group runners and was the men's marathon coach for Costa Rica at the 2012 Olympics.


What You Need to KnowNewton Running Restructuring, Looks To The FutureMarket Watch: Which New Shoe Releases Are You Most Excited About? An added boost of energy is what allows you to push yourself ahead of everyone else to cross that finish line first, especially in a sprint when every millisecond counts," says Yohan Blake, the current 100m World Champion who joined adidas at the launch of Energy Boost. With their unique cell structure, these capsules store and unleash energy more efficiently in every stride. A stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.
Like the smartphone category, there’s a nearly obsessive focus on differentiating technology.
In the heat, in the cold and after countless kilometers, it performs more consistently and doesn’t lose its cushioning properties like standard EVA foam. A small plastic wedge embedded into the midsole on the medial side of the heel provides mild stability for rear-foot strikers. Tests conducted by the adidas Innovation Team show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry. The competitive position for Adidas’ new shoe is best-in-class return of energy after impact compressing.



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