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Got to interact with both the celebs, asked them so many questions on fitness, got to learn so many things from Mr Arun Bharadwaj on running.
BOOST™ is a revolutionary material which combines the usually conflicting performance benefits of soft and comfortable, on the one hand, and firm and responsive cushioning, on the other, for the most comfortable run ever. The foundation of the BOOST™ innovation is centered on a revolutionary cushioning material. The new cushioning material does not only provide the highest energy return in the industry; it also holds its performance in almost any condition at unparalleled levels. Energy Boost priced at Rs.10, 999 will be available in India at select adidas Sport Performance stores as of 7th March, 2013.
I would say that if you are looking to invest in a pair of good running shoes then you can go for this one Cheers! This entry was posted in Fitness, Workout and tagged Adidas Launched Boost Running Shoes in Delhi with Suresh Raina and Arun Bharadwaj. Secondly I don’t understand why do we need a cricketer for a running shoe event opening ? Based on an innovative development process created by BASF, the world’s leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive mid sole. The adidas Innovation Team (ait.) conducted tests to monitor how the BOOST™ foam material would react in a variety of temperatures compared to standard EVA foam commonly used in most running shoes.
The upper on the Energy Boost features adidas Techfit technology with highly durable and elastic polyurethane, which provides optimal comfort and support to the entire foot while in motion.


Their products have continuously set a benchmark with respect to technology, design and performance. As a marathon runner, I always look for soft and light running shoes with proper mid sole cushioning. But even though two of them are sprinter and not long distance endurance runners, they all were STILL runners. With their unique cell structure, these energy capsules store and unleash energy more efficiently in every stride. These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material, thus providing a more consistent run.
A stretch, breathable mesh material offers the fit of a sock while engineered power bands across the upper provide targeted support and stabilize the foot where needed when moving. Post the recent knee injury; I began my quest for a shoe with extra cushioning, without compromising on my performance. Initial impression is yes they are bouncy but one feels the bounce only if they do heal strike which is bad form of running and invitation to all sorts of running injuries.
I get that we have Arun Bharadwaj being there which makes sense but I don’t get the whole marketing of Adidas.
I am so glad to share that Miss Fit was the only fitness blog that they chose to invite, to cover the event. Tests conducted by the adidas Innovation Team (ait.) show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.


Unless I feel people in India just buy stuff base on brand names by some celebrities which are not even related to the sport. Ask any efficient runner in US and they would tell you the big guns in running shoes are Asics, New Balance, Mizuno, Newton, Vibrams and Saucony.
I was excited as well nervous especially to meet Mr Suresh Raina, a swashbuckling Indian cricketer and Mr Arun Bhardwaj, India’s first ultra marathon runner. The thick cushioning is design for heal striker runner and not for proper natural running form runners.
Also with so much of cushioning it alleviates the ground feel which is very important to maintain proper running form and prevent pounding on the ground.
Adidas, Nike are more fashion over function in running shoes which are geared towards mass media who think Adidas as a brand name without understand they are paying twice the amount for a shoe which doesn’t teach them to run properly!
Also Rs 10999 is way expensive in India which would be over $200 bucks after currency conversion. This shoes are $150 in usa so I feel adidas is reaping Indian people off by overpricing the shoes.




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