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By clicking Confirm, you commit to buy this item from the seller if you are the winning bidder. By clicking Confirm, you're committing to buy this item from the seller if you're the winning bidder and have read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab. I find it fascinating that all the marketing skills we have today were used by people thousands of years ago. At the simpler end of the market, products dona€™t need a brand a€“ they just need to work. Religions, spiritual movements, political ideologies, self-help theories and therapies are all examples of services which can't succeed without effective branding. Having taken over story from early religion, the a€?majora€™ religions introduced a high-profile brand feature: the symbolic individual. It has been recently recognised that when people make a buying decision, they are not really buying a product but what they believe it will do for them.
Brands have to change to suit circumstance, but the strategy has to be properly thought through. Deliberate attempts at rebranding in order to reverse a perceived decline often dona€™t work or have unforeseen adverse effects.
Only religion has succeeded in using the carrot-and-stick technique in which negative reinforcers such as guilt, fear and hatred work alongside positive reinforcers such as inclusion, security and reward. From positive and negative reinforcement, the invention of the bad guy as antithesis of the mascot follows easily. The major religions use one tool that commercial products and services can't use: punishment for failing to buy or for ceasing to buy.
Products are often rebranded to match changes in perception, in order to retain customer loyalty. Subud's problem at present is that its brand is inauthentic, whereas the product itself is quite a good one. The success of a brand depends less on what it actually does than what it promises to do, though it should not mislead.
The latihan exercise is practised two or three times a week for half an hour, either alone or in a group, where men and women do the exercise separately (in line with Muslim religious tradition). ECLIPSE with Two helicopters, a submarine and 114 suites (with balconies) It's A designed and equiped to sail to the Antarctic.
Farr Yacht Design has released the first 3D renderings of the new Super 12 yachts that will be sailed in the San Francisco Yacht Racing Challenge beginning in July 2017 on San Francisco Bay. Britton Ward, the lead designer of the Super 12s, said the renderings are a big step in the process leading to the final design. Ward said Tuesday that the entire staff in Annapolis, Maryland, is working on the project so tooling production can begin in May.
The Super 12s are a modernized, one-design version of the venerable 12 Meters that were used in the America's Cup from 1958-1987. The San Francisco Yacht Racing Challenge, also known as the Super 12 Cup, was founded by former America's Cup executive Tom Ehman. The Fizes Valley and the adjacent tributaries, stretch over 460 kilometers in Transilvania( an historic Principality, once independent, which is currently within the North West of Romania). The District includes nearly two dozen traditional farming villages and is currently under the joint administration of two NGO's - Eco Transilvania and Ecochoice - A under the terms of a five-year contract with the Romanian Ministry of the Environment.
When you set up aA CHAPSA transfer you will normally need to visit a branch of your bank and take your bank card and a form of identification such as your driving licence. Before making aA CHAPSA payment it is worthwhile checking your banka€™s value limit for sending a Faster Payment as potentially payments of up to A?100,000 can be sent via this payment system and if this system is an option it is likely to be cheaper or even free. Consumer protection providing immediate refund will apply if you are an innocent victim of fraud a€“ your claim needs to be made within the 13 months of fraudulent transaction leaving your account. CHAPSA payments can be sent to most UK bank accounts and will arrive and can be drawn on the same day providing the funds are released before 3pm.
Newly qualified yacht engineers can expect $19 to $20 an hour in South Florida and there just aren't enough of them. Launched seven years ago in a hangar-like building near Florida's Turnpike in Miramar, Broward College's marine program aims to prepare students to handle mechanical and electrical needs on yachts a€” everything from engines to air conditioning systems, electric generators to desalinization units. The Marine Industries Association of South Florida pushed for the program, and Broward College increasingly collaborates with association members and other businesses to place students in jobs. In all, the marine industry a€” including yachts and other craft and businesses from manufacturing to sales and service a€” supports more than 136,000 jobs in South Florida, mainly in Broward.
Yacht technicians are just a tiny fraction of that total, which also includes carpenters, captains, salespeople and others. Indeed, demand for yacht technicians is so strong that the Broward College program, with 55 students enrolled, is nearing capacity in Miramar.
Alex Thomson (40) and Pepe Ribes (43) A were swapping the jib top for the Headsail and while neither was in place all the stress went on one forestay causing the main steel pin in the the drum to shear. Two years after a putsch against the Irish Sailing Association (ISA) a new five-year strategic plan has put the association on a new tack, reports The Irish Times. If nothing else the blueprint serves as written confirmation the ISA no longer sees itself purely in a a€?national governing bodya€? role but in the same boat as the clubs and classes it was set up to serve.
The plan is based on the views that were put to a a€?Strategic Review Groupa€? in 2013 that assessed how the association needed to adjust to better serve the sport. Its author Neil Murphy, a former ISA president, says the underlying principle is moving from a a€?governance approacha€? to one of the principal stakeholders in the sport a€?working together with a goal of encouraging and developing participationa€?. Ita€™s still just a plan on paper a€“ not yet on water a€“ and for this master plan to work it must first get the buy-in of a 17,000-plus strong sailing community, spread across a network of clubs on lakes, rivers and around the coast. Ita€™s a major step forward on previous strategic plans but Murphy warns a€?it can only work if there is a joint commitment between the clubs and the associationa€?. Irish sailing publication afloat.ie reports, a€?This blueprint looks like a positive step forward not least because it makes an attempt to implement measurable targets for the good of grassa€“roots sailors. AYB discovers major A UK art world websites and BBC propagating identical mythical UK law to justify claims to copyright of photos of Paintings in the public domain.
A Art A Collections cannot gain and sell or transfer legal Copyright without creating original art. The PCF a registered charity claims to have digitised the UK's national collection of oil paintings. The photographer uses training and skill to photograph a painting and he or she holds copyright in that photographic image. The Museums Copyright Group ignore this ruling when they report on a case in USA, even though the US Judge relied on Lord Oliver's ruling above. BBC involvement "Two sets of permissions are required if the artist is alive, or has been dead for less than 70 years (one from the collection, which retains copyright of the photographic image, and one from the rights holder of the painting). AYB is the British Foundation with the remit to promote best practices in sales and purchase of used vessels. He was brought back to the beach on the River Teign Rowing Cluba€™s safety rib and given mouth-to-mouth and chest compression on the way back to shore.
The rower from Salcombe was taken to Torbay Hospital by ambulance and is understood to be making a good recovery.
Brixham coastguards said the incident happened at just before 3pm: a€?Teignmouth National Coastwatch requested assistance to a male being brought ashore at Teignmouth Beach suffering possible Cardiac Arrest from a rowing event. Following hot on the heels of a highly successful 2014 edition of the Singapore Yacht Show, the organisers have received a flurry of high-profile repeat bookings for next yeara€™s event, which will be held 23 to 26 April 2015.
Missing yachtswomans lifejacket has no emergency beacon fitted, search goes on regardless after yacht is hit by dredger off Felixstowe on Sunday.
Footage here of a Sea King Helicopter such as used in this search, being shown to Her Majesty Queen Elizabeth II by her Grandson Prince William. Sunday evening's launch at Anacortes Washington turned into a sidways roll which caused the engine room to flood, despite efforts by the crew to readjust the ships ballast. AYB are constantly pushing the boundaries and highlighting areas where improvements may be made.
In the past whenever we had a mention on national television, the ISP's server would be overwhelmed by the sudden huge volume of traffic and most of the sites visitors justA could not get throughA the log jam. The beauty of cloud computing is that it is infinitely scaleable, we can use as much bandwith and storage as we need and never need to interrupt our site to move it to a bigger server again.
To make this available to all marine companies we have set up Hosting.AYB to provide cloud hosting at lower rates then normally paid for traditional shared hosting.
Modern, Easy and A intuitive, it includes One click installation of Two Hundred mainstream software packages. However, you can't help feeling sorry for the German guy who was refused entry to the A Honokohau Small Boat Harbour by the Harbourmaster because all moorings there are A reserved for local boat owners.
The Harbour master directed him to nearby Kaiula bay which was clearly marked as an anchorage on the local cruising guide as well as the chart.
The classic yacht was stripped to the hull, totally rebuilt and lavishly re-equiped with zero speed stabilisers, state of the art A entertainment systems and superb built-in solid wood joinery. Rolly Marine of Fort Lauderdale and Rybovich Shipyard in Palm Beach collaborated in this re-creation. James Male's father Graham read out a statement beside the British Foreign and Commonwealth office, thanking US coatsguard, the British Government and all thos who tokks considerable risks to seek their lost family members. For three hours on Saturday a qualified instructor led the trainees in sailing tasks and games in brand new dinghies, all this was funded by Sport England. Taiwan International Boat Show Kicks off with 60 luxury yachts to celebrate the first 60 years of yacht building in Taiwan.
Tens of thousands of visitors visited this grand show that features 168 foreign and domestic exhibitors.
The largest yacht at the show was the RP110 model designed by Horizon Yachts, the fifth-largest custom luxury yacht builder in the world, which is also a winner of the 2014 Taiwan Excellence Awards. Meanwhile, Kha Shing Enterprises presented its latest Monte Fino CAT 45 Sports Fish model, with ample space for fishing and recreation that's specially designed for fishing fans or taking buddies on fishing voyages.
Taiwan yacht builders have returned from all over the world for this first boat show that's packed with prestigious international guests. Taiwan yacht parts and components suppliers have also attracted the interest of many international shipbuilding companies. In addition to overseas visitors, the Boat Show has also attracted visitor registration of executives from over 500 well-known companies in Taiwan.


Simon Talbot the skipper and his hard-working crew battled hard to beat close rival Henri Lloyd.
They are now top of the 2013-14 Clipper Race overall scoreboard and hot favourites to win the prize.
11pm Saturday night Cranston Firefighters called to the Rhode Island Yacht Club marina, where they discovered a group of yachters cut off by a raging fire. US coastguard and A Department of Environmental Management also attended, A one fireman sustained a back injury. New Zealander Todd Veroe 36 took a leak on Saturday night while the two crew were sleeping. Enter a large wave and Todd is washed off deck and finds himself swimming as the yacht motors away.
All Schooners have at least two masts which were originally gaff rigged and built in Holland in the Fifteen hundreds.
It is still in early stages, but the idea is that if you use readily available basic cheap diy materials and avoid fancy-priced sea-going marine fittings It is possible to build a simple solar powered floating home with electric drive and basic home utilities, suitable for use on inland lakes and canals.
The design is modular, so that a small home can be dis-assembled and transported in a standard Ford transit van. There is currently a DIY manual and various Kits and components to supplement your local supplier. A Yachtsmen from 23 countries came together to put their all in thrillingly close competition all enhanced by the glorious Carribean sunshine andlocal festive atmosphere which was rocking for five days and nights! A luxury yacht is lifted from the water in Kaohsiung Harbor and transported to the Kaohsiung Exhibition Center in preparation for the launch of the Taiwan International Boat Show, May 2. Taiwan's first international boat show, will exhibit 60 boats with a combined market value of NT$7 billion (US$233 million) starting May 8.
The vessel was built by the Horizon Group, the leading Taiwan-based luxury yacht builder and the only Asian company among the top 10 brands of the global luxury yacht market. The show will provide an exceptional opportunity for visitors to see various yachts, either at sea from a ferry or by purchasing tickets to enter the indoor exhibition center, Kaohsiung Marine Bureau director Lai Jui-lung said. According to a report carried in the Financial Times last July, Taiwan overtook Germany to become the world's sixth-largest yachtmaker, yet sales are much lower than before the 2008 financial crisis. Most of the world's top yacht makers capitalize on the fact that they are European by trading on their nations' famous histories in seafaring and design, however, the Financial Times quoted a market research firm as saying that Taiwanese boat builders have seen their reputations improve over time. The four-day Taiwan International Boat Show is one of just three luxury yacht shows that are exhibited indoors, along with Boot Dusseldorf and the Genoa International Boat Show, according to Chuang Ming-liao, a board member of the Taiwan Yacht Industry Association. The annual three day event, which is organised by Jersey Marinas on behalf of Ports of Jersey regularly attracts in excess of 30,000 visitors over the weekend and is the largest free-entry event in the Channel Islands and enjoyed not only by the Islanda€™s large boating community but residents and visitors alike.
Although the event has grown in size and popularity since those early days our commitment to support and promote Jerseya€™s valuable marine leisure industry has never waived and remains as strong as ever. RYA is sponsoring "Push the Boat Out", a National Weekend of sailing and windsurfing with open days across the land. A a€?Push the Boat Outa€™ will take place over the weekend of 17-18 May and will see sailing clubs across the country holding open days and inviting those who live locally to come and a€?have a goa€™ at sailing and windsurfing with an experienced sailor. Whether you are a regular sailor, new to the sport or simply want a day out with the family, Push the Boat Out provides the perfect opportunity for everyone to get out on the water and celebrate a national weekend of sailing. The biggest sailing competition ever in Bulgaria, happened in Bourgas Bay over the last five days.
If the item comes direct from a manufacturer, it may be delivered in non-retail packaging, such as a plain or unprinted box or plastic bag.
Find out more about your rights as a buyer - opens in a new window or tab and exceptions - opens in a new window or tab. You've read and agree to the Global Shipping Programme terms and conditions - opens in a new window or tab. Import charges previously quoted are subject to change if you increase your maximum bid amount. They may have believed iron age superstitions but they could learn nothing from us about marketing because they knew the secrets of branding: the creation and projection into the market of a generic identity and buying incentive for a product or service thata€™s otherwise difficult to sell. No-one ever bothered to create a brand for spoons or wheelbarrows - but to market a vacuum cleaner, a car or a broadband provider, you need a brand.
Christianity makes full use of the two most powerful marketing words known to man: a€?newa€™ and a€?freea€™. Logo, corporate identity, endorsements, free offers, unique selling proposition (USP) and perhaps most important of all: story. Moses, Jesus, Mohammed and Buddha are the religious equivalent of brand mascots such as the Jolly Green Giant, the Pillsbury Dough Boy, Sunny Jim, Ronald McDonald and Colonel Sanders.
In the 1990s Wranglers decided to expand from its core product, jeans, into the general clothing market; the attempt was a costly failure a€“ no-one believed Wranglers could make fashionable suits and jackets. Christianitya€™s claim on universality led to its adopting many of the rites and festivals of paganism on the basis that these were all better expressed in Christian terms. Successful rebrands are the ones we hardly notice as they either dona€™t concern us or offer us more of what we believe we want. In commercial marketing, only positive emotions such as well-being, rewards, security and inclusiveness are addressed.
The rewards and punishments are big: eternal bliss in a world after death, contrasted with eternal torture or countless lifetimes of suffering.
In commercial marketing the bad guy would take the form of an anti-mascot whose purpose is to stop you gaining the benefit symbolized by the mascot.
Microsoft can't claim, although it might want to, that Mac users will have a terrible life, because there are plenty of Mac users who can easily refute the claim.
If the product can be shown not to deliver on its promises, the customer will be disillusioned and look elsewhere.
Christianity today places much less emphasis on hell than it did in the middle ages, and accuses no-one of being a witch or a heretic. The claims a€“ spiritual development without doctrine or hierarchy a€“ are at variance with the facts. At the time of writing there is a furore over Subud's perceived anti-gay stance based on statements such as 'Homosexuality is not allowed by religion and it is not allowed by God. Their use of 'loss leaders' is a manipulative ploy that exploits people's willingness to believe what they are told as long as it comes from a trusted authority. His talks contain a wealth of material from Javanese, HIndu, Muslim and Naqshbandi Sufi sources. They have been described as having a classic look above the waterline while having a modern appendage package with a deep lead bulb with wings and a trim tab to provide exceptional upwind performance.
Banks themselves useA CHAPSA to move money around the financial system but there are several situations where individuals use it too.
Ita€™s only used for Sterling transactions and payments are unconditional a€“ once theya€™ve been made they cana€™t be recalled without the recipienta€™s consent. That's up from roughly 92,000 jobs in the area in 2010, the association said in an October report. Thomson was right beside the furling drum when the pin sheared watching in dismay as the mast hinged backwards, carrying the sails with it and breaking as it landed. The association lost a quarter of its members in the recession and key yacht clubs are still in choppy financial waters. That rule was something lacking on a now scrapped 2020 vision document suba€“titled a€?grow the sport, grow the membership, grow the organisationa€™. It saves them money and helps propagate our fine art heritage on the internet to many who might not see it elsewhere.
From superyacht builders and yachting lifestyle accessories to brokers and dealers of superyachts, multihulls, day cruisers and sportfishers, a wide variety of companies have already committed to returning again in 2015.
The A US coastguard investigation into the cause is ongoing and the usual preventitive measures A have commenced to keep the diesel in A the tanks and out of the sea. Our latest research led us to abandon traditional hosting services and move into Cloud Hosting.
With so many servers carrying the load, even with our large number of sites, we never have to worry about increasing the number of yacht listings, or sudden increase in traffic again. What that means is, you don't have to search the web for your package, then download it, then install it, then set it up.
There were vessels and gear of every shape and size including 40 yachts, sailboats and power-driven boats on display in the column-free North Halls. Over one thousand international media and VIP guests A registered online or accepted invitations to visit the show. Procurement personnel from shipbuilders are here from key players including Sea Ray Boats under the world's largest yacht-making group Brunswick Corporation, renowned U.S.
Through the ibon kiosks at 7-Eleven convenience stores, over 10,000 tickets were pre-sold before the show opened. The fire department recue boat was quickly deployed and the people were saved without injury. The 33.5-meter, 100-tonne Horizon RP110 will be the biggest one on display, according to officials from Kaohsiung City's Marine Bureau. Production at yards in Taiwan reached just US$148 million in 2012, down from US$357 million in 2008. Staging such an event of this scale requires dedication and commitment by all parties involved and we are delighted with the continuing support and enthusiasm for the show, not only with our local business partners and exhibitors but by an ever-increasing number from across the British Isles, Guernsey and France.
Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable.
Import charges previously quoted are subject to change if you increase you maximum bid amount. In much early religion story is the only clearly identifiable factor a€“ creation myth, disaster myth and divine intervention, making religion indistinguishable from story at the ordinary level.
Early religions certainly had heroes, but Heracles, Perseus, Theseus, Osiris, Apollo, Thor, Krishna and others were not the sole focus figure of their respective religious frameworks.
Think of the famous campaign for margarine based on the slogan a€?I cana€™t believe ita€™s not butter.a€™ People bought the margarine in the belief that it tasted as good as butter. You may believe that a sports shoe with a flash on it will make you run faster than one without. To survive in the market a business must grow, and for that it needs an effective strategy. User endorsements are the most reliable way of creating confidence in a product or service whose claim is unverifiable in advance. More recently Pepsi-Cola tried one last effort to reverse its decline against Coca-Cola by rebranding itself with the colour blue, thereby shrinking its market share still further. There is no evidence that Christians originally believed Jesus to have been born (of a virgin) around the time of the winter solstice or to have been crucified and resurrected around the time of the spring celebration; but as these were major pagan festivals it was expedient to rebrand Christianity according to the pagan calendar.
The commercial marketing industry has learned that whenever a negative reinforcer has been tried it has always failed, sometimes spectacularly, as in the 'You're Never Alone with a Strand' cigarette campaign.


To get people to believe these claims required, and still requires, a massive marketing effort.
Religion can claim what it likes about eternal punishment because its claims can't be proved false. They aim to expand their membership, and in order to do that they must have an effective marketing programme based on a strong brand. Like many other spiritual movements Subud also plays the 'tradition' card: offering a connection that goes right back to the beginning.
In order to get round this difficulty and retain customer loyalty the promise of all 'major' religions is that the reward lies in another domain, i.e.
Current Pope Francis says things like a€?When God looks at a gay person, does he endorse the existence of this person with love, or reject and condemn this person? Supermarkets, like politicians and spiritual leaders, use various strategies to project themselves as trustworthy, friendly and 'on the customer's side'. Much of the material deals with the correct conditions for doing the latihan exercise, the 'lower forces' contained in the nafsu (passions), the organisation of the Subud movement and the setting up of businesses. This consists of asking a question, putting oneself into the surrendered latihan state, and seeing what comes through. It is primarily used for very high value payments and is used by corporates who make large numbers of these payments but it can be used by individuals too, although there is normally a charge of A?25 to A?30. Solicitors will useA CHAPSA payments to transfer the purchase price of a house between the bank accounts of those involved. If you give the correct information and your payment goes astray your bank must make immediate efforts to trace the transaction and notify you of the outcome. Broward College is the only college in the tri-county area training them and working with American Boat & Yacht Council, which sets standards and issues certifications. Having just set a new record for sailing Barcelona A to Gibraltar and setiing a new Barcelona World Race course record to the equator, they have now become the slow boat to Brazil with almost enough fuel to complete the limp to Port at Savador de Baha some 370 miles distant. Bookings have been coming in from all over the world, including: Alloy Yachts, AXA Insurance Singapore, Axis Group Yacht Design, Funair, Kingship, Luxury Yachts, MarkAgain, Premium Nautical, Princess Yachts, Reel Torque, Rossinavi, SG Boating, Simpson Marine, Sunbrella and Sunseeker, with many more key players due to sign up in the coming weeks. With dozens of servers and distributed processing, none of our sites can now be interrupted.
Just select from our list, click to install and have a cup of tea while it is uploaded to your site and installed for you!
Because the more complex or rarefied the product or service, the harder it is to establish a perceived benefit in advance of purchase.
Later religions owe much to their use of story to address psychological problems such as insecurity and guilt.
In the Middle East the cults of Tammuz, Adonis, Zardush (Zoroaster) or Mithras lost a€?market sharea€™ to the monotheistic religions, despite sharing many of their features, because the latter had stronger brands.
In the consumer market, the incentive is money, and people with proven marketing skills are very highly paid. There are such things as stable, non-market-driven economies operating without the assumption that more is better and that security comes from having the most stuff. More successful have been McDonalda€™s attempt to claw back public goodwill lost in the junk food furore by projecting itself as sustainable and energy-efficient; tourist destinations such as Ireland, Tunisia and Egypt use seductive advertising to overcome the fear of terrorist attacks.
Islama€™s pioneering and disinterested pursuit of science and philosophy increased the acceptability of its brand in medieval Europe. People always associate the brand with the dominant emotion, even if the product is portrayed as conquering it. The Hamburglar tries to steal hamburgers away from children, and Ronald McDonald gets them back. This, however, undermines its case to be stating the truth (see Karl Popper, falsifiability theory). It should come as no surprise to any Subud member who has read this far that Subud has such a programme. It is also universalist: the 'one stop shop' - you can get everything you need here, why bother looking elsewhere?
It must either endorse the statements and practices of Pak Subuh and his followers, in which case it officially becomes a popularised Javanese cult (nothing inherently wrong in that), or revert to its original form in which such things are of peripheral interest compared to the 'product' (the spiritual exercise), the USP (no teaching, no hierarchy) and the story (how Pak Subuh received the latihan) which, again, is quite a good one.
Having acquired the trust and confidence of their customers they are then in a position to make statements and carry out actions which are not questioned.
It claims to have no hierarchy, no teachings and no other set practice than the surrender exercise. Ita€™s also sometimes used by people buying or selling a high-value item, such as a car, when they need a secure, urgent, same-day guaranteed payment. An effective brand will not only persuade a customer to buy, but also ensure continued purchase (a€?brand loyaltya€™). Convince people they are getting something for nothing and theya€™ll not only flock to buy your product, theya€™ll be grateful! To solve these problems they first had to establish ownership of their solutions, in exactly the same way as a marketing campaign for GM food claims to solve third world hunger, or a supermarket a€?beats the recessiona€™ by claiming to create jobs and slash prices.
Not surprisingly, societies with non-expansionist economies tend to have non-expansionist religions, if they have religions at all. Islamic religious tracts are full of a€?so-and-so saida€™ or a€?so-and-so heard such-and-such saya€™. The dogmatist Al-Ghazali single-handedly reversed that trend by introducing the idea that God was directly involved in every natural phenomenon, therefore nothing could be studied in the absence of theology. This particular campaign was predictably short-lived, since it followed the rule that advertising which focuses on a negative attaches the negative to the brand. There World Subud Association (WSA) hosts regular discussions about promoting the message of Subud and protecting its reputation. The appeal of a single product 'specially formulated' for all types of application - engine oil, shampoo, plant feed etc. Pak Subuh said, 'you will only know the benefit of the latihan after you die' (1985, S Widjojo Centre, Jakarta). There are customer endorsements aplenty, the logo is strong, the free offer is there ('no charge, contributions welcome') a€“ everything is in place but one: a clear and accurate brand. Powerful marketing tools such as logo, endorsement, free offer, unique selling proposition and story access the emotional, not the logical part of the brain.
The key element is belief in God (the latihan exercise is believed to be guidance and direction from the power of God). If you give incorrect information and the payment goes astray your bank must make a€?reasonable effortsa€™ to trace the transaction but may charge for doing so. The story of the specially-engineered solution to the perceived problem becomes part of the brand. In the established a€?brandsa€™ there is a payment for services rendered: the notion that if one a€?buys ina€™ to certain ideas, one gets something in return - heavenly rewards, increased merit, good fortune, nirvana or some such thing, desire for which has been created and developed by the marketing department concerned. The religions with the most aggressive strategies arise out of market economies, and offer bonuses for spreading the word. Christian scriptures and hagiographies consist largely of deeds, sayings and observations recorded by witnesses. This led directly to the loss of Islama€™s lead in technology and the decline of its global influence a€“ something that Al-Ghazali could not have intended. This resulted in people associating the product with the negative emotion and abandoning it in droves. It is possible to influence people radically, but one must first know what they believe, or are willing to believe. This concept of divine remuneration is central to all the a€?greata€™ religions, whose designers established such promised rewards as physical resurrection from the dead, eternal life in paradise, or freedom from reincarnation and attainment of eternal bliss; a benefit that they not only expected to receive themselves but offered as an incentive to others.
Some of them eulogise martyrdom a€“ what could be a better customer endorsement than the willingness to defend a product to the death? Brand loyalty is built on the fact that the more opinions you hear reinforcing a certain sales message, the more likely you are to believe it yourself. Judaism a€?rebrandeda€™ itself successfully after the sack of Jerusalem and the destruction of the Temple, by removing the requirement for sacrifice and instituting the synagogue and the rabbinate.
The initial spread of Subud a€“ a God-centred organisation a€“ was solely due to the efforts of a man displeasing to God.
Earlier religions had less well-developed incentive schemes; as a Viking warrior who died in battle you might go to Valhalla and drink mead, but only in order to fight again with Odin at the last battle of Ragnarok! The ultimate customer endorsement, dying for the brand, seems excessive to most people today but nevertheless fits the category. This fundamental reconfiguration enabled it to survive without the core elements by which it had previously defined itself, but limited the brand's appeal. This if nothing else places Subud in a ludicrous position and I find it most odd that no Subud leader has ever publicly remarked on the fact, certainly not Pak Subuh himself nor his daughter Ibu Rahayu (currently the main Subud opinion-former).
Once the money is in their account, it cannot be recalled without the recipeinta€™s consent. As an ancient Greek or Egyptian you would expect your behaviour in life to determine your fate after death, but you would have no concept of special bonuses for promulgating the faith, or dying for it. A customer has bought the product and is so satisfied with it that he makes his satisfaction public in the most irrefutable way possible.
I don't know any anti-gay Subud members and the ones I know share my personal view that Pak Subuh's doctrines are at best quaint, at worst inaccurate and ignorant. But remember that brands do not appeal to common sense, but to the emotions, first of all building desire and then positioning a product or service so as to appear to fulfil that desire. It might be thought a bit odd that in Christianity the mascot (Jesus) endorses the brand (dies for his belief) in order first of all to create it. It underwent various tranformations on its journey, most noticeable of which is the alteration of the Buddhaa€™s image from Indian thin to Chinese fat, representing the change from the original Indian ideal of balance and discipline to the Chinese one of happiness and prosperity. Customer loyalty has to be very strong to overcome this problem, and latihan experience itself is often the overrider. Chicago Mercantile Association: Certain market data is the property of Chicago Mercantile Exchange Inc.
It would be as if the Jolly Green Giant advertised tinned peas by writing his own testimonial on the tin a€“ it wouldna€™t work, because we know the Jolly Green Giant is not real. Which explains why the early struggle of Christianity centred on proving the historicity of Jesus. If the brand mascot is a real person, not just a symbol, it can do all kinds of things a mere icon cana€™t do.



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