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Whenever possible, I like sharing my own experiences and lessons learned instead of telling someone what to do.
When giving direct feedback is the best way to go, focus on how you want it done in the future, not how badly it was done in the past.
Zeke Camusio is a serial entrepreneur, marketing speaker, author of The Internet Marketing Bible and CEO of Digital Aptitude, a data-driven digital marketing agency in Portland, Oregon. When designing a logo for your business, it's important to take into account the way people interpret color. This infographic from Logo Company, a logo design firm, helps clearly illustrate what emotions are invoked by certain colors using the logos from top brands as an example. For example, restaurants like McDonalds, Pizza Hut, KFC, Wendy's and Popeyes use red in their logos to stimulate hunger. When it comes to designing a logo for your business, let this be a guide for the direction of your color palette. What I learned as a boss is that there are two different kinds of people: people who see feedback as an opportunity for improvement and people who see feedback as a personal attack.

Unless we fully understand why someone is doing something a certain way, our advice will be irrelevant at best. For example, instead of giving advice to a friend who had his heart broken, I can share how I dealt with it when it happened to me. Keep in mind that each person walks a different path and advice that’s good for you might not work for them. Psychologists have studied how people are affected by colors for years and found a strong correlation between colors and emotional responses, further driving home the point that choosing the right color is crucial in determining how your brand is viewed. Black, white, silver and gold are often used in the logos of luxury brands like Chanel, Prada, Michael Kors and others to enhance the feeling of sophistication. What four emotions do you wish to convey when someone thinks of your brand or sees your logo? But as I grew older and became more confident I started understanding that there’s always room for improvement. Confident people, on the other hand, know they have nothing to prove and take every opportunity they can to get better.

I am very often asking for feedback, especially from my presentations – because they look different sitting in the audience then they do up on the podium.
You can fight people who give you feedback, or listen carefully, thank them and then decide what to do with it.
When you do give feedback, focus on how you want something done, not how poorly it was done before. Remember, this is only one of many aspects of the logo design process to take into account.

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