I actually had a consultant years ago who went through all the months that were bad for marketing.
Not to mention there were still quite a few doctors who said Fall, Summer and even Winter was their best season for new patients. Some doctors take a month or two off from marketing, and this puts them into a tailspin that becomes difficult to recover from.
Some months I even had some huge swings, like the year December was my best new patient month. Could it be that chiropractors are seeing their worst months in marketing right now and are frantically looking for ways to increase the bottom line?
If chiropractors would stick to a marketing plan (both outbound and inbound), they’d continue to prosper and keep the momentum going into each new year. So, you need to make sure your heads in the game and you’re planting seeds of prosperity not lack based off of your current mindset. I practiced for nearly 10 years and found one year spring was better while fall sucked, then the next year spring sucked and fall rocked. I think Branding and Marketing has to happen every day whether it be in the office, in the community, or just in your mind. Assumption 1 is the doctor is tracking their marketing results outside of gross collections and patient volume. My personal experience has been the market is too chaotic to predict, but looking back it is always easy to see the dips in the road.
My other personal experience is most doc’s are too busy (self perception) to throughly track their marketing efforts. I found their screen shots and training resources very helpful and it soon became apparent that their time management system was one that I could trust. Are you drowning in an endless sea of tasks?Does the mere sight of everything that you need to do make you panic?Don't worry. How to Stop Procrastinating in 10 minutes with One Simple Question Sep 21, 15 08:24 PMI have a confession to make about procrastinating.

A Procrastination Definition Sep 21, 15 03:01 AMWhat is an adequate procrastination definition? I was recently asked … What are the top 5 marketing tools lean operations can use to save time and money to increase their sales? What do you think your number one asset is when it comes to sales, marketing and business development? Without question, the number one marketing and sales tool you have available to you is Email marketing. Landing page software integrates with your Email service provider, which means e-mails are captured automatically on your list, which saves you time, money and hassle. Starter lead magnets should be simple, low obligation and easy to consume and targeted to your audience. I would reach out one on one, through Email or better yet through a phone call to any that you know have a high probability to want to work with you. I would also invite other’s to get to know you, hopefully like and trust you. How do you invite people? To extend your reach and invite more people, I  would use Facebook advertising in particular. Other chiropractors, especially the more northern ones, will say do not advertise in the winter due to holidays and bad weather.
But this poll shows that almost a quarter (22%)of those polled said it didn’t matter which month, there wasn’t a big difference!
I tracked my office’s pattern for years, and found a general pattern of months that could really produce. If I was running one of my Ultimate Chiropractic Ads a month, I might run 2 or 3 in those months. If you find a great month, that’s proven itself (at least two years in a row) to be good for new patients, then it would be prudent to spend even more on marketing during that month in the future.
Beck, numbers (aka NPs) traditionally tend to decrease as we head into the last quarter of the year.

I made goals in the different areas of my life and put these goals into clearer short-term objectives.Why is this important?Because rather than just focus on work-related goals, the software program actually started to clarify and organize the other areas of my life that were just as, if not more, important to me. Lean operations who have limited resources should invest in developing their Email list of customers, prospects and leads.
Landing pages allow you to make value added offers ( lead magnets), collect e-mails and send your digital value offers.
You can use a blog, a podcast or a video as your medium, whatever you are most comfortable with.
Leverage your number #1 business asset and use the top marketing tools, to save time, money and start getting more sales and results. I’ve known doctors back east who couldn’t get a new patient during the dead of winter (how could they? Shouldn’t you know that answer already for your own practice and not be asking someone who practices in a different market? This is a tool that you control and one that will save you  time with respect to selling, money on marketing  and can deliver immediate and measurable results.
I would engage your audience, perhaps ask them questions through a survey to make sure you understand their needs and are adding value based on their interests. Facebook is a powerful tool that can help you narrow in on specific target groups and is relatively low cost and easy to use. You use a landing page tool like Lead Pages (there are many others), that allows you to capture an Email automatically and puts it on your Mail Chimp account and sends a PDF, video or other value added offer … this builds your Email list, which gives you more people to get to know you, like and trust you, then ultimately a percentage will buy from you. They need to check out some marketing books and business books outside of the ones found in the industry trade papers.

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