When my Boston Terrier, Boogie, greets an unfamiliar dog, his ears are up and his neck is stiff.  When he greets a buddy, his ears go back. Like all dogs, Boogie constantly expresses his emotions through body language. Humans just need a dictionary to read the signs. The Dogs: Changing the world through positive reinforcementThe Dogs is a place for dog lovers and the non-human animals who tolerate them. Have you ever encountered a person at a party or other social occasion and immediately made a decision about whether you wanted to engage them in a conversation based on the way they looked or the way they were acting?  Did they catch your eye when you walked in the room or did they avoid eye contact?  Maybe they were in an animated conversation or maybe they were hanging back, leaning against the wall with a frown and crossed arms.
Make eye contact with every customer – This immediately establishes a personal connection between you and the consumer.
Give a genuine smile – No one wants to talk to a grumpy sales rep, so when you make that eye contact brighten the customers day with a real smile…after all, you are glad to see them! Make immediate contact – If a consumer will begin to make a buying decision within seconds, don’t rely on the store displays to do all the work, improve your odds by taking a step toward the customer and say “Hi”. Open your posture – avoid placing your hands in your pockets or crossing your arms.  These poses encourage you to slouch and send a message that you do not want to talk to the customer.


Respect personal space – most people want to be able to have a conversation without feeling like they have to shout or that they have to step away because their personal space has been invaded.  A good rule of thumb is to stand 3-4 feet away from a customer. Remember…while you may have a beautiful store and your products may be the best in the market, but if you are not establishing great rapport with your customer you still may not get the sale. Are you looking for other ways to improve your retail selling skills?  Contact us to learn more about  the Top Check Selling System, our on-line retail courses and retail seminars! Canine Body Language is an exhaustive photographic documentation of dogs in their day-to-day activities: dogs alone, dogs together, dogs in the water, dogs having fun, dogs that are stressed and dogs in relation to human beings. Learn how to analyze what you see when observing dogs to prevent problems or improve behavior. Follow the helpful photographic sequences and text to learn how to identify the subtle changes in canine body posture that tells you what a dog is thinking. Boogie is constantly giving signals which let me know if he is comfortable with another dog and if he is in the right frame of mind to be social.
Below, I’ve drawn out a a range of emotions from anxious and stressed, to happy and sociable.


We believe in the power of communicating with pets and managing their behavior using positive reinforcement, common sense, and creative thinking. In addition to the incredible photographs, author Brenda Aloff gives the reader detailed descriptions of what is happening in each photograph so that you can build your canine vocabulary.
We advocate mindful pet ownership and a holistic approach to caring for all the animals we love.
It s up to us to learn how to interpret their native language the language of body movement, facial expression and proximity to things and other beings. Through gaining an understanding of the basic tenets of behaviorism, we can all lead richer, happier lives, no matter how many legs we have.



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