Today, the B Corp community includes many household names such as Ben and Jerry’s Ice Cream, Patagonia, and Seventy Generation, as well as a number of well-known Colorado companies such as Go Lite, Newton Running, and Rally Software.
I believe business has the power to solve many of our most pressing problems, and that business has an important role in society—along with nonprofits and government.
However, business can only play a beneficial role if it’s conducted responsibly and ethically. And perhaps most importantly, successful B Corporations demonstrate that it’s possible to have this impact while also running a profitable business that delivers excellent value to customers.
Many of my customers share my values about socially responsible and ethical business practices. The process includes an extensive on-line questionnaire about business practices, and is followed by an interview with the B Lab staff. Gerry, I have great admiration for you, for your work to demonstrate your commitment to Social Responsibility by becoming a certified B-corp!
VISION helps you look at challenges in a new way, asks tough questions and gives you the fresh perspective you need to think differently and overcome obstacles.
NewsletterSign up for regular insights on leadership and ways to view challenges differently. Working on our business means working to achieve our goals and to maintain the vision we set for our business when we first began.
With the help of a professional business coach, you can reach your goals by engaging in the most important activities for your business. At Robert Knowles & Associates, we believe that the most successful businesses demonstrate proficiency in all of the areas of personal and business effectiveness. Through our detailed assessment and evaluation process, we identify key areas of opportunity for you to grow your business. Imagine what would happen if the first thing you did every day was the most important thing you needed to do in order to drive your business and your life forward.
This self-assessment will take about 10 minutes and will help you to understand the effectiveness of your business.


The Internet provides the opportunity for anyone to access anything anytime anywhere - and for free. So now when everyone can readily access and acquire knowledge - knowledge itself is without power. Creative thinking is taking ideas and information and expanding them, exploding them and enhancing them. The aim of this exercise is to teach your brain to look at ideas, objects, concepts and information not as single, isolated things but as triggers to explore multiple possibilities, to embrace thinking without limits and to develop problem solving skills which are unparalleled.
Vision Executive Coaching recently became certified as a B Corporation, or B Corp for short.
There have also been a number of articles written on B Corporations in publications like Forbes, The Wall Street Journal, NPR, The New York Times, and many others.
The Yale School of Management, NYU Stern School of Business, Columbia Business School, Kellogg School of Management, and Stanford Graduate School of Business all provide loan forgiveness for graduates who go to work for a certified B Corporation. All B Corp leaders hold themselves accountable to the “triple-bottom-line”—profitability, people (the impact on people and communities), and planet (the impact on the planet). In many ways, this helps all businesses because B Corporations’ demonstrated success inspires all businesses to compete on a higher lever— to not only to be the best in the world but to be the best for the world. The certification process is administered by B Lab, which is the global nonprofit organization supporting the B Corporation movement. Even before I obtained the certification, the B Lab staff highlighted valuable new ideas that I’ll be implementing in the near future.
Corporations have tremendous power and influence, and when they include social responsibility along with profit as their goals, they can make a great difference in the world we all experience. And, as with all goals, when we don’t work to achieve them (or maybe we never set any to begin with), we can become frustrated when we realize we are getting no closer to realizing our ideal future. You will learn to identify areas where you would like your business to grow and will chart a path toward reaching your goals. Awareness of your present status is a necessary first step to reach higher levels of performance.


B Corp certification means that Vision has undergone a rigorous assessment of our ethical, social and environmental business practices, and that we meet the highest standards. Second, this is a way that my company can have an impact on important issues, not just through the work that I do but also by joining other companies that are committed to the same values. B Corps hold themselves accountable for profits, as well as the impact they have on their communities and on the planet. This has the dual purpose of incentivizing top talent to consider B Corporations, while also providing B Corporations with a powerful recruitment tool. And there are some very impressive results on how B Corporations compare to other companies. B Corp companies are also a close-knit community of highly innovative, insightful, and courageous thought leaders, who are often eager to share learning. Like anything of value, the process of obtaining certification required some time, energy, and focus. Therefore, we work with you to expertly integrate personal and business strategies so that you are able to improve your effectiveness from the inside out. Pick something that is ordinary and something which most of the time has a single, simple purpose. And finally, I believe adhering to the high standards of a B Corporation will allow me to deliver even better work for everyone I touch—my clients, the communities I work in, and the business community as a whole. There are currently over 1,100 certified B Corps from 35 countries and 121 industries, and the numbers continue to grow rapidly. And finally, adhering to high standards of  integrity in how we treat our customers is a significant part of the B Corp certification process.
You could sit backwards on it and have someone massage your shoulders in a comfortable position.



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