Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Feedback? Feedback is the response or reply which the receiver of a message gives back to the sender. Group and Mass Communication Mass communication is theacademic study of how individuals and entitiesrelay information through mass media to largesegments of the population at the same time. Advertisement? Advertising or as a common typographical error, advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners; sometimes a specific group) to continue or take some new action.
Many cultural and educational institutions are in the process of selecting or developing repositories to support a wide range of digital curation activities, including content management, submission, ingest, archiving, publishing, discovery, access, and preservation.
Within an extended information lifecycle framework, digital curation involves a series of technical, intellectual, and managerial activities in support of creating, acquiring, appraising, repurposing, accessing, and preserving digitized and born-digital information assets (Figure 1). Table 1 captures some of the key motivating factors behind the development of a repository in support of curatorial activities.
According to Wikipedia, a stakeholder is a person or organization that has a legitimate interest in a project or entity.
Several recent studies highlight the challenges involved in promoting the use of repositories among targeted users (such as faculty or research staff) both as end-users and content contributors.


A needs assessment is instrumental in gathering information about various aspects of a new service or a system to ensure that there is a common understanding of needs, opportunities, goals, and impediments.
Cervone's article on selecting digital library software recommends starting with the question: "What problems are we trying to solve?" Unfortunately, according to his experience in many digital library projects, the answer to this focal question is not always obvious. According to the Association of Research Libraries SPEC Kit 292, repository implementers surveyed reported their start-up costs to be in a range of $8,000-$1,800,000 (with a mean of $182,550) and an average ongoing operating cost of $113,500. As social construction of technology (SCOT) proponents argue, the reasons for acceptance or rejection of a particular technology could be revealed by examining the socio-cultural aspects of work. In addition to the information gathered during the assessment stage, there are many other issues in selecting a repository system or a model that should be considered. One of the challenges in providing an inclusive methodology for selecting and evaluating repository models is the heterogeneous nature of the content types and user communities.
Selecting a repository system should be a holistic process taking into consideration institutional policies, user characteristics, factors in recruiting content, existing technical infrastructure and skills, and current and future goals. Bailey, Charles W., Karen Coombs, Jill Emery, Anne Mitchell, Chris Morris, Spencer Simons, Robert Wright.
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Sometimes its possible to get feedback immediately.? Feedback can be immediate as in the case of face to face communication. It isusually understood to relate to newspaper andmagazine publishing, radio, television andfilm, as these are used both for disseminatingnews and for advertising . This approach is especially problematic for curatorial initiatives that have an implicit or explicit goal of changing existing work practices (such as scholarly communication).
Costs for staff and vendors represent about 75% of the institutional repository (IR) budget. However, it is not clear how comprehensive these data are, as many institutions either do not keep track of their repository-related expenses or neglect some of the embedded and transparent costs such as those for planning, information gathering, promotion, and policy development.




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