Category management, sales and marketing professionals should know how to quickly drill through data to move to insights, and then determine the recommended changes to drive action.  This will result in maximum efficiency and effectiveness of using some important category management data sources in day-to-day business decisions. Different time periods also need to be looked at to determine if this is a short- or long-term issue or trend.  For example, you may start by looking at the latest 52 weeks of data, but then for a comparison, you may also look at latest 24 (or 26) weeks of data to see if the business is trending up or down in the shorter time period. By adding in the baseline and incremental sales measures (including % change vs year ago) into the review, you can determine the priorities and focus areas, without having to jump into deep dive analytics just yet.  If you don’t have this data, you can still use the same methodology, it will just be more work to determine what tactics may be driving overall results.
Watch my video below to see a case study that walks you through an example of what I covered above.
Check out our popular blog post on "8 Ways to Move to More Advanced Category Management Analytics" Category Management Knowledge Group's blog is moving! If you enjoyed this week’s tip, please share it through your favorite social media avenues. Many individuals who are tasked with the responsibility of researching category management training companies and their offerings, or even making the training purchase for a team or organization, are new to the task. Some online category management training companies sell multiple types of training in many different topic areas.  They typically have packaged curriculum that was purchased (ie.
Click here to download an infographic that includes the important questions that you should request of your future category management training partner. If you are interested in discussing category management training opportunities for your organization (no matter how big or small), I’d love to have a conversation with you to learn about your specific needs, and how CMKG may partner with you to meet those needs, based on the principles outlined above. Category Management TrainingCATEGORY MANAGEMENT TRAININGHighly interactive highly interactive over years. Based on characters created by master storyteller Eve Celestial (an advancing secondary Midwayer) and co-creator Dennis Human, "Future's Beginning"is a professionally produced mystical science fiction tale of the convergence of three elements of the universe a€“ time travel, imagination, and destiny.
What makes this DVD audiobook truly unique is that the storyline and time-line intersect and arc in such a way as to allow for a different storytelling and listening experience each and every time. Musical selections by Wolfgang Amadeus Mozart performed by the Apollo Orchestra and vocals produced by Jeff Myhre.


Join Oliver Pryor (Darin Skylar) from 1920a€™s England on his and your journey through the reaches of time and space! Eve (Jennifer Grimm) who is both the beginning and the end as she transcends the dimensions of time and space and represents the future beyond that which we have come to label as reality. General Captain Mann (Casey Moo) is the mysterious Savingor and Keeper of Knowledge and represents the futurea€™s past. Feela€¦listena€¦ and experience this interactive professionally produced cosmic journey as you become drawn in with different story interpretations.
Moving from the euphoric decade of the 90’s when the answer to everyone’s prayers was found in ‘Category Management, and such phrases as, ‘Friday afternoons is my Category Management time’.
Those suppliers that chose to embrace Category Management have one main benefit – They should be the first to spot category opportunities using quantitative & qualitative data. The 2 types are ‘Those that don’t care’ and ‘Those that know, but don’t know how to use it’. Our research suggests that 30% of suppliers are in the don’t care category, 50% are in the don’t know category, and only 20% are in the know category. Welcome to the May issue of The Grocery Trader, the monthly title for UK supermarkets, Co-ops and convenience store chains.
A seasoned category management training company will consult with the key stakeholders to help understand the specific challenges faced at the organization, understand the desired outcomes, and get a sense of a budget range the organization has to devote to addressing these challenges.  This will uncover the facts necessary to suggest a training program of appropriate length, format, and content that also fits within the budgetary constraints of the company.
There’s an opportunity for retailers and suppliers to take advantage of all of the knowledge and capabilities related to space management through category management training, resulting in more focus on the consumer, more strategic space management, and ultimately, enhanced business results. To the noughties when it became clear that large category projects on every category weren’t going to work and that slimmer versions were needed. Try to think like a shopper, manage the category as a whole, and use data to support our recommendations. The latter category – Those that know, but don’t know how to use it, are suppliers that buy data because they should, yet reap less than the value they paid for the data from the data.


The ‘know’ category is a supplier that embraces Category Management, buys the data, and works hard to identify insights that lead to opportunities and they work even harder to land those opportunities.
This process saves time in the long run, and is more effective than simply collecting a pile of standard course descriptions with pricing and making a decision based on that. He has worked for both Thomas Edison and Nikola Tesla and along the way becomes involved with the governmenta€™s secret World War Two project a€?The Philadelphia Experimenta€™ dealing with time travel.
To the Tens when suppliers began to choose whether understanding their shopper was going to be a competitive advantage. A great category Manager measures themselves on opportunities identified, opportunities landed, measures the size of what’s been landed in sales value.
He spent 12 years as a Category Manager for one of the big four UK supermarkets and now manages Making Business Matter (MBM). Those that don’t know are blissfully ignorant, apart from the odd ‘turn’, like Granddad’s shrapnel wound in Only Foods and Horses. Now, of course, being able to spot the data means that you have had to buy the data and that isn’t cheap, but the alternative is even worse, being lead by another supplier who has bought the data and is ‘running the show’. MBM is a training provider specialising in Sales & Marketing Teams of suppliers to the big four UK supermarkets using their unique method of Sticky Learning, they invite you to be trained in Category Management Training.
And those that don’t care have confidently adopted that position, stand by it, and have a well rehearsed speech about why they don’t care, though deep down they know it will come back to haunt them one day. Software demand chain management, inventory managementefficient item assortment is a highly.




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