A unique motivational package - short video plus a beautiful gift book - to motivate and inspire your classroom. This video and book will help you and your team manage change – not have it manage you! Kick off your meeting theme or leadership retreat with this motivational movie and create your theme around the books’ 21 ways to inspire change.
Recommended reading for any organization who wants to stand out from the competition and develop new ways of thinking about how to succeed in today’s economic times.
Best selling author, Mac Anderson (over 2 million of his books have sold) and Tom Feltenstein, highly successful marketing consultant to the hospitality industry, have teamed up to write an unforgettable book on inspiring change in your organization. Neurobiological research using functional magnetic resonance imaging (fMRI) has begun to identify brain networks associated with reading stories.
While prior studies suggest that connection to a story told in the first person may be more captivating (everything else being equal), the researchers chose the book due to its page-turning plot. As we learn and experience, the connectome, or map of neural connections within our brain, changes. Increased connectivity was also found in the central sulcus of the brain, which is located at the boundary between the motor and the sensory centers.
The use of fMRI scans to study changes associated with experience offers a number of interesting possibilities.
As people, we have the ability to adapt, create and record and spread knowledge – and that’s exactly what David Berman has done in his book DO GOOD, a must-read for any designer with a will to create change. Please note that gratuitous links to your site are viewed as spam and may result in removed comments.


A strong narrative can resonate with your personality and experiences, and help set a framework for your future. Most previous studies have focused on the cognitive processes involved in short stories, while subjects are actually reading them in the fMRI scanner. For the first five days, the participants came in to the lab every morning to obtain a base-line functional magnetic resonance imaging (fMRI) measurement of their brain at rest. This historical thriller follows its protagonist through his arrival in Pompeii as the new "aquarius," or hydraulic engineer, to run the aqueduct for the area surrounding the Bay of Naples.
The neurons in this area are not only activated when the body is active, but also when you think about being active. At this point the study stopped, leaving the duration of their persistence an open question at present. One of the more interesting to me is the possibility of increasing the strength of the effect using transcranial direct current stimulation or transcranial magnetic stimulation. Design matters more now than ever before when it comes to sustainable solutions for the world, and DO GOOD is a call to action that explores some of the most inspiring examples. This creative book will help you inspire your team to embrace change and realize change can be good!
The Berns study, published in the journal Brain Connectivity, focused on changes in brain connectivity occurring between reading chapters of a novel, and the fading of those changes once the novel was finished. Then for the next nine days, they were assigned a section of a novel to read at night, returning the next morning to take a quiz covering the material in the latest section, and then taking a new fMRI scan. When the flow of water suddenly stops, he suspects a blockage near its sources on Mount Vesuvius.


First, heightened connectivity was seen in the left temporal cortex, and area associated with understanding language. For example, thinking about running produces very similar changes in this region to those which occur when actually running. It would be fascinating (or frightening) if the reading of a book could be transformed to a real-seeming experience in an internally visualized fantasy world. When the novel was finished, the participants returned to the lab each of the next five mornings for an fMRI scan to track the evolution of any changes observed during the experiment. Investigating, he becomes embroiled in a a fraudulent plan to cheat the Roman government of its water fees.
Remember that the students were not reading while the fMRI scans were being taken, which shows us that the brain remained "at alert" to continue this activity. Remember to follow our instructions carefully to boost your chances of being chosen for publishing.
A recent study led by Emory University's Gregory Berns has demonstrated that reading a novel produces physical changes in the brain similar to those that would result from living as one or more of the characters. Finding the proof, with the aid of a noblewoman, seems less important when the volcano decides to erupt. He rushes into Pompeii to rescue the noblewoman, and they both escape through the lower portions of the once again active aqueduct.



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