Most graduates, even from Graduate schools in psychology, don’t learn how to start, market, or run their own private practices. This is an experiential learning environment where you will search your own soul to determine how much you want and need to earn, how many clients or students you would need to procure to meet your financial goals, and how to implement your own customized plan to ensure ongoing success a as a professional life coach or business consultant.
The focus of Track 2: How to Start, Run, and Market a Private Practice is to help you to overcome fear so that you can contribute to the enhancement of the lives of others both as a coach and also as a role model.
Because most of the women who are attracted to the coaching profession are generally motivated by an authentic desire to help others, many are uncomfortable with “hard sell tactics.”  We will help you find ways to market your life coaching business that aligns with your values so that your previous aversion to sales and marketing will have less chance of sabotaging your inner calling.


Each student that takes the Private Practice Training can potentially have their website up, business cards and brochures made, and a grassroots marketing plan ready to execute by graduation day. You will have both a hard copy and a downloadable version of an extensive Workbook for this track. As you listen to the lectures, the pages that are discussed will pop up on your computer screen so that you never lose track of where you are.
The Life Coach certification part of the training will greatly enhance your resume so that you can move into managerial and other leadership positions if you want to continue working a job.


There are many fill-in-the-blank pages in the workbook that you will be asked to fill out as homework and submit for feedback to your Faculty Mentor, Sunny Massad, at the Women’s Leadership Institute. You will learn practical entrepreneurial skills that will help you to run a successful coaching business – even on a shoestring budget!



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