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John, himself a Leicester Tigers Rugby Union fan, former player and Chairman of Melton Mowbray RFC, decided that submitting a team in their annual corporate 7s event would make for an excellent corporate hospitality event. John initially worked from home and started renting his office at the current premises at Melton Mowbray in July. He soon realised that being a one-man operation was no longer possible and six months ago he took on Alan Wade, a fellow senior official from Melton Mowbray Rugby Club.
It is clear to see they work well together and despite the banter there is some friendly rivalry between them.
I asked him how difficult it was to sell a vehicle to someone who has operated coaches for years. John Hill Coach Sales have sold over 100 used vehicles in its first year, with John’s personal best being nine coaches in one week. Surprisingly, only about half of the business comes from John’s former relationships with coach operators. John says part of his success is down to the hard work his Leicester based web designers Caged Fish and his web man, Wilf Lewis, have put in to his website. Impressive statistics show that average hits are 5,000 per month with a very low bounce rate and potential customers looking at up to eight pages at a time. John’s stock list currently sits at around 100 vehicles, some of which are buses and minibuses, but with the core of his vehicles remaining coaches, as the company name suggests. In addition to the vehicle sales side of the business, John Hill Coach Sales also offer a range of professional services to the industry, which include procurement, valuations and consultations.
John admits that they are not afraid to research and seek someone else’s advice regarding valuations, often, only to find that they are the same as he had anticipated.


The inability of the potential buyer to obtain finance has prevented some deals from completing. John’s plans for the future may include buying vehicles and this is something that he is currently looking in to. They continue to promote themselves with on page advertisements (see page 27) and John has also invested in a large stand at this year’s EuroBus Expo. When you are in a large company, everyone has their own role and when you are a small business you don’t have the help of administrators and accountants.
Paul Hockley, MD, Redwing Coaches said, ‘I gave John four coaches to sell which he sold quickly and professionally. This site uses some unobtrusive cookies to store information on your computer, these are in place to ensure that you receive the best possible experience when using the Bus & Coach Buyer website. Get invited coach factory' online, invitation-, Get invited coach factory’ online, invitation- current sale — bags 50% coach email invitation .
At it didn’t remain a choice and everything was necessary to buy up that will find on our site. He has refereed at them all since the tournament began four years ago and this year was no exception. John sees Alan as his protege and has enjoyed sharing his vast wealth of knowledge and experience in the coach and bus industry with him. I asked him what he thought about the coach and bus industry and in particular, working for a friend.
They are well on target to beating the total this year with over 50 coaches already sold, an incredible achievement and one John didn’t expect. Vehicles are split in to coaches, buses and minibuses for sale with a featured coach that changes regularly.
This has proved very frustrating when so much work has been put in but there are no immediate plans for John Hill Coach Sales to offer finance themselves. There are also plans to add video clips of some of the vehicles, particularly the featured coach but as John explains, ‘I didn’t realise how well it was going to go, it’s great having Alan on board but I like to be out of the office and we need more help.


This job has released me back in to an area which I feel most comfortable and there is no bureaucracy.
The 12 man strong John Hill Coach Sales team was made up of local players from the Melton Mowbray and Belgrave clubs. Despite a win and several close matches, the team was in a tough draw and unfortunately didn’t make it through to the quarter finals. We will be driving somewhere and he will point to a vehicle and ask me what it is.’ ‘It’s a red bus!’ they laugh in unison.
All vehicles are HPI checked and John actively encourages the operators to clean the vehicles before he photographs them and to have them running when he brings a potential buyer. We offer a good service but I want to make it even better and I will be able to do this when we have the new administrator.
The customer was based in Stansted and was looking for a Plaxton Cheetah and had flown to Scotland on business.
The coaches that he sells are all ‘runners’ that have come to the end of their life with that particular operator.
I’m not a one man band.’ As the majority of the business is based in the south of the country, John hopes to expand his operations further north. He landed at 18.30pm and I then drove to Wolverhampton to meet him and show him the vehicle. We usually take between 12 and 15 pictures where possible and aren’t afraid to say if it has blown windows or rust. It’s difficult because a vehicle is worth what somebody is prepared to pay for it and often what the operator wants isn’t realistic and we advise that.



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