There is a severe talent gap in the energy industry that some experts suggest is about to become critical. Now, in light of the significant HR challenges facing this industry in particular, companies are increasingly looking to women to fill the looming talent gap.
Oil and gas companies aren't just re-thinking their recruitment, promotion and training initiatives, they are acting on them. With this new trend will come an increased level of competition that's also attracting much attention from social scientists and economists. Managing your brand is not a singular event but is a continuous process that must adapt to changing demands within the organization, the market, and you. To build your brand, you need to take on new opportunities and learn new things but stay true to your core roots. Most of the women I interviewed will tell you that your path depends on you, your career aspirations, and who you want to be.
It can be hard for people who have spent so much of their lives acquiring technical knowledge and a level of expertise to focus on non technical aspects of work. Most engineers or technicians do not study management and do not understand the importance of soft skills until it is too late. State clearly what you want and tell as many key stakeholders within the company as possible. When considering your next step, request a gap assessment at least once a year to keep your progress on track. Everyone has a personal brand, but most people are not aware of it and do not manage it strategically. Opinions expressed in this article are those of the author and do not necessarily reflect those of GE or its employees.
Want to share a story with the global oil and gas community?Get started now by emailing your editorial idea and contact information. Effective CommunicationAtieh Roshan Consulting has invested a great deal of time and energy to working on building effective communication and developing interpersonal skills in organisations. 20 Practical Tips for Quietening the Mind Editor’s note: This is a guest post from Todd Goldfarb at the We The Change blog.
Gaining Peace of Mind Through Surrender There are 3 Steps in the Inner Peace Process: acceptance, surrender and letting go.
Choosing Acceptance for your own Peace of Mind There are three steps that are critical to achieving our own peace of mind. Resolve Conflict to Increase Morale Unresolved conflict is one of the biggest destroyers of enthusiasm and morale that exists in business. Communicating to increase productivity Good business is all about communication and how well you do it.

I thought it was time I put a more personal blog on here so you can understand a little bit more about me; where I come from and what I am doing.
Stephen Covey on Business Communication Stephen Covey, in his book The 8th Habit, decribes a poll of 23,000 employees drawn from a number of companies and industries. I would like to share with you the feedback I just received from the amazing Dr Neryl East who wrote a review on.. Being open and honest is empowering and the only way to create authentic connections that make you feel good. Approximately half of oil and gas engineers will reach retirement age by 2015, while enrollment in petroleum-focused science degree programs continues to decline (according to a Deloitte study and Texas Technology University, Bachelor of Science degrees granted in petroleum engineering declined 74% between 1983 and 2006). There has never been a time of greater opportunity in this industry for women with their sites on higher levels of responsibility and reward.
If you are not aware of your brand, then you need to ask yourself what you are known for or more importantly, what do you want to be known for.
In my book, "Energy and the City," I profile 31 women who broke the glass ceiling in the energy industry.
If you are technical, the advice I heard was to stay in line management roles 60-70 percent of your work experience. You may not get every step right at the beginning, but take a few moments to step back and analyze your experiences and direction. Sometimes technicians feel shortchanged when they discover that to lead others, building relationships and communication skills are more important for management. Soft skills include a good work ethic and attitude, listening, the ability to communicate across cultures and situations, critical thinking, personal drive, time management, and being able to work well with others on a team. It helps to know more about your people on a personal level and what their interests are outside the job. LinkedIn is viewed as a professional way to communicate with colleagues, clients, and vendors.
To get ahead it is important to work hard, but there are certain times when you need to learn to use your voice and make your requests known. Corporate decisions and succession planning do not always take place in the boardroom or in the HR offices. One of the best ways to gain personal insight is to ask people you trust to evaluate your skills and your perceived image. You should take control of your brand and the message it sends and how others perceive you. She is an International Business Development Specialist with more than 20 years' experience in complex product and services in Europe, Latin America and North America. When you feel an emotion do you allow yourself to really feel it so it you can process it and then let it go?

Ineffective communication is at the heart of most business problems and research has shown that businesses with leaders who have highly effective communication generate up to 50% better returns than those that don’t. But it is more than media and messages, information and persuasion; it also meets a deeper need and serves a higher purpose.
These numbers are for the US workforce overall – the global oil and gas industry has been even more skewed toward male leadership.
Eischen, involved conducting in-depth interviews with top female executives about their experiences and strategies for personal "brand management" in a traditionally male-dominated market.
If you can't answer this question, it is time you start intentionally to develop a brand that will establish you in the industry. There is always time to adjust; then take the path that provides a substantial level of responsibility, as what you do in a role is far more important early on. Technical skills may get you the job, but soft skills can make you or break you as a manager. Without these skills, you may be stuck in a technical role that is fulfilling but may not get you where you want to be in your career. This information helps you motivate them and anticipate any shortcomings, and this requires strong soft skills.
Male-dominated industries present particular challenges for women's advancement because of stereotypes and gender bias. If you let people around you know what kind of experiences you want in your career, doors will open for you, but be realistic in your aspirations. She has lived and worked in six countries on three continents, primarily in manufacturing and energy. It is made up of all your roles performed and tasks completed at work that build your area of expertise that eventually defines your brand.
Those of you who excel performing a support role like marketing or commercial must have some experience in the field or line to ensure that you understand the business you support.
Users of Twitter, Facebook, and other social media sites tend to misrepresent themselves with inappropriate information and photos.
Her professional leadership experience in male-dominant industries inspired her first book "Energy and the City" that profiles 31 senior executive women working in the energy industry. If you look like you are going on a date, to a nightclub, or the beach, don't show up at the office.
Eischen served three years on the board of Women's Energy Network and is on the advisory board for Houston Achievement Place, a social service agency that helps children, youth and families.

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