Isn’t it time you gave leaders and managers the skills, confidence and passion to really engage their people?
Time and time again, employees say it: their boss is their preferred source of information, their communication channel of choice. Through communication skills workshops in everything from communicating in times of change to running meetings and events to business writing, we train your organisation’s managers and leaders to communicate with verve. Written by two of the UK’s foremost names in employee communication and now available through Axiom, How to be a Better Communicator is our practical, plain-speaking handbook to help managers engage their teams better than ever before. External communication is the transmission of information between a business and another person or entity in the company’s external environment.
A Channel of communication is simply the method by which the organization transmits its message.
External communication typically includes email, brochures, newsletters, posters, advertisements and other forms of multimedia marketing designed to attract customers, partners and suppliers to conduct profitable business transactions. Companies communicate the price of their products and services by using advertisements in print media and on television, radio and the Internet. By communicating with customers through direct marketing channels, distributors or business partners, companies enable sales and delivery of their goods and services in ways that end up providing benefits for each party. Companies promote their products by communicating the benefits and features in printed product or service literature. Companies present their products at trade shows and events to demonstrate their personal or business use. External communication strategies underpin how a business connects with stakeholders outside of the organisation. Enterprise’s customer base can be divided into business-to-business (B2B) and business-to-consumer (B2C) customers.
For its B2B customers, the key messages focus on efficiency, being a businesses’ ‘partner’ and Enterprise’s new products and services. Enterprise’s dedicated recruitment website ‘Come Alive’ promotes Enterprise to potential new recruits.
Our External Communication Training 100% base on practical action and NO MORE book Theories. The goal of this session is to enable participants to understand and appreciate the differences in behavioural styles and the impact of those differences in how we approach our work and our relationships.
This session will help participants understand their own personal power model and their natural way of influencing others. Meetings can be enormously resourceful events or they can be a drain on time, energy and motivation.
The Effective Communication Skills Training Course is a one day course which provides managers and team leaders with a range of skills to help them communicate effectively.
Delegates attending this training course will gain a clear insight into how to maximise the effectiveness of thier communications in order to achieving company goals and objectives, motivate staff, gain respect and inspire others.
Become more efficient and effective through planning, preparation and effective time management. Create a more impressive presentation using some of the more advanced features of PowerPoint. Martin Woodfield's SEO training course at M-Training is a fantastic insightful opportunity for anyone wanting to gain a better understanding of Search Engines and how to attract certain target audiences. Lovely to meet you on Friday and thanks for a really informative day training on Google Analytics. For someone like me, with a website and a desire to make it work harder for the business, the course was just what I needed. A great course [Effective Time Management] with tangible steps to improve and encourage the candidate to evaluate themselves and be honest. Our trainer was excellent and was able to discuss issues outside the course content effectively which really demonstrated a deep level of knowledge and understanding. I thoroughly enjoyed the SEO course I took last week and I am confident that I now have the understanding and basic principles search engine optimisation and google. Just wanted to say thanks for last week, it [private email marketing course] was really helpful and it helped me focus more on what I needed in order for both myself and my business to move forward.
An excellent course [Presentation Skills], which introduced a whole new side of presenting to me. Martin Woodfield’s 2 day Digital Marketing course was extremely insightful and the course content was very interesting and completely relevant.
Thanks for all the info yesterday it was a very good course and we both feel we have learnt a great deal from you. As a company we now can focus on the segments we were going wrong on social media and the course has been a huge help.
The course provided a lot of information which was un-known to our company in regards to the use of social media. I feel more confident in using Twitter in particular now, as I had only really dabbled in the past. We have now put together a plan of what content we wish to post from our team and also a plan of when to post it. Having had very limited experience using Google Analytics, the course guided by Martin presented both a fantastic resource and unquestionable tuition, enabling our company to now gather and interpret a range of data allowing us to understand consumer behaviour and make strategic decisions as a result. Myself and my colleagues attended your PowerPoint 2010 training course on Tuesday 1 March 2016.
I recently attended MTraining's SEO Course and I left feeling confident that I can now go and improve upon my website. Martin was a great teacher, explaining everything clearly and applying everything back to my business and making it very easy to understand. Having something explained in an interesting and engaging way for me is the first key to understanding it – and Martin certainly does this.


The session is hands on and the group numbers low, so it is easy to ask questions and take the time to check that you are actually getting it!
You also go offsite for lunch which gives you a great break and you had a chance to chat more about best practice for implementing it within your business.
Thank you so much for Wednesday – I found the course absolutely fascinating and it is already impacting how I write for web. We have gained a much more detailed knowledge of Google Analytics and how it can be used strategically within the business.
I recently attended a 2 Day, M Training, Digital Marketing course in Manchester instructed by Martin Woodfield and was amazed not only by how much information one man knows about this area but how good at helping me (with very little experience) understand it all and leave the course confident enough to use what I have leaned to improve our marketing. I found that only having 5 students max on a course a real plus, as you can engage properly with Martin and the other students.
I attended the Google Analytics course last week and I have to say I learnt more in one day than I did on my Analytics module as part of a degree! The course is perfectly pitched in terms of it's weighting to all the relevant topics, and the time scheduling for the day works really well. M Training provide a very thorough, easy to understand course which covers all major key marketing concepts and SEO practices. If you are looking for a high quality, well delivered training solution then I would definitely recommend investing in a course with Martin.
The SEO training course with M Training provided me with an in-depth insight to the digital side of marketing.
I was able to gain a greater understanding of what SEO is and how it is imperative to any marketing plan. Snake River Staff spent two days in the Trident Professionals Executive Communications Skills Training. In this lesson, you’ll learn about how businesses communicate with their environment and be given some examples. Examples of these people and entities include customers, potential customers, suppliers, investors, shareholders, and society at large. Communication channels include face-to-face communication, Telemarketing, print media such as newspapers, magazines, fliers, and newsletters, broadcast media such as radio and television, and electronic communication such as websites, social media such as Facebook and Twitter, and email.
Unlike internal communications, directed at employees to explain policies and procedures, external communication devices promote sales and publicity, generate sponsorship, announce events, products or services and support branding. Companies target partners and suppliers with offers of reduce prices using communication mechanisms such as brochures, functional specifications and selling guides. Functional specifications, reference manuals and other product documentation enable customers to decide if the product meets their needs. They conduct training courses to show people how to use product functions and certify personnel in product usage.
These messages influence external stakeholder’s opinions about a brand and its products or services. B2B customers require rental vehicles for employees whereas B2C customers have individual vehicle hire needs. An example is Enterprise Flex-E-Rent – a long term rental solution between 28 days and 3 years. The site also shows recent awards that Enterprise has achieved, for example, Enterprise was awarded Graduate Employer of the Year 2013 at the National Graduate Recruitment Awards. Campus brand managers actively promote Enterprise to staff and students at their university. Examples include positive articles in The Guardian and The Times about Enterprise’s strong graduate recruitment programmes and the benefits of Enterprise’s ‘onboarding’ programme for new recruits. You think reading some book and attend motivational course will maintain or increase your sales consistently? You can see a lot of changes and new way to keep your external communication into next level. Through an understanding of behavioural styles, participants learn to identify the work priorities and preferences of themselves and others so they recognise differences and build effective relationships. Participants will learn how to stand out during meetings and how to improve their success in meetings.
During this session participants will learn to see the subject from the audience's perspective and structure content for clarity and memory retention. Investing one day in our Effective Communications Skills Training Course will help you communicate with others to get the most out of your team and help you articulate and project your views more effectively.
It will help build your confidence and your communication skills and enhance the your ability to instruct, influence and motivate others.
Contemporary theory is combined with practical suggestions, solutions, tips and techniques which make a real difference to the way in which delegates communicate within their organisation. You made it really easy to understand how to use Google Analytics and take the information it provides to improve our website performance. This course was really useful to show how to use Digital Marketing channels and how with the help of Google Analytics and SEO you can run manage and monitor digital campaigns.
I’ll be in touch in a month or so to set up another day in September but I’m already working on the Google Analytics – fascinating.
With the new skills that Martin has taught me I able to make positive changes to my website and progress my online business. Having known very little going into the course, I am now confident in the use of the basics of Google Analytics thanks to the practical workshop linked directly to my organisation. It could be quite an overwhelming subject but Martin managed to keep the content concise and relevant.
The pace of the course and the content were all pitched perfect for my needs and I have gained lots of many needed skills, especially as API Group are in the process of developing their new website.
I would highly recommend the course to people looking to develop their digital marketing strategies and for those looking to cover different areas in depth in just two days.


I was surprised that there were so many more features of social media platforms that I wasn’t aware of and would benefit me in a work related setting and at home. We all enjoyed the course and found it very useful, Martin Woodfield our trainer covered everything we had discussed beforehand. For someone who has done very little with SEO before the course, he was very understanding and explained everything in great detail.
Martin had tailored the course to our needs and provided a wealth of personalised valuable industry information. I arrived knowing virtually nothing about SEO, but by the end of the day I felt ready to not only improve our own SEO, but also offer a professional SEO service to our clients. The small focus group style training was excellent as I was able to work on my own website and company analytics throughout the course. Clark Stuart lead the weekend in team building, motivation, leadership, public speaking and presentation. Marketing professionals use persuasive techniques to influence others in their external communication strategies. Other incentives, such as bonus points or coupons, help generate customer loyalty by getting consumers to buy products at a reduced price. Through external communication documents such as requests for proposals or statements of work, companies set up business relationships allowing them to prosper in a complex, global marketplace.
Literature also convinces potential customers that products provide a return on investment and an affordable total cost of ownership. Companies offer instructor-led training, virtual events using Web conferencing software and self-paced courses to meet the needs of busy professionals.
Enterprise’s external communication strategies are focused on its customers, potential customers, potential recruits and local communities. Enterprise uses a different communication strategy for B2C (communication with retail customers) compared to B2B customers (communication with other businesses). These include its commitment to the customer experience, its extensive branch network and its unique pick-up service. To win this award Enterprise demonstrated excellence in attraction, onboarding, development and retention along with providing evidence of satisfaction from a cross section of recent graduate hires.
This is supported by career fairs and written communication strategies such as leaflet and poster distribution which also help create brand awareness.
Its commitment to planting 50 million trees over 50 years as part of its environmental sustainability policy has been widely communicated to stakeholders through its Sustainability Report, YouTube and in the press.
It was great to have a one-to-one course as it allowed me to ask questions and only cover what was relevant to me rather than going over things I already knew. The small class sizes mean that you can put the theory to your real life business scenarios. Martin has been a real find and we will be definitely using his services again in the future.
We left with a great understanding of how to apply the principles and techniques behind Analytics. On top of the course itself Martin’s background and experience in marketing meant we were able to discuss a number of potential issues and design improvements to our website.
I came away buzzing with ideas on how we could apply this newly acquired knowledge to our business. Martin was very knowledgeable and approachable, and I found his advice to be well informed. Martin Woodfield was an excellent trainer and I will recommend this course to any of our colleagues looking for PowerPoint training in the future.
Additionally, companies send email messages to offer discounted prices, free samples and joint promotions with other companies using vouchers and financing deals.
Promotional literature tends to include attractive photos, text and descriptive language to describe product or service details.
During training events, instructors and company representatives give presentations and communicate with participants to learn about individual needs.
Other communication channels include Facebook, Twitter and Linked In sites, all showing current employment opportunities.
The course content was completely relevant and I certainly learnt some tips and tricks to improve my digital campaigns.
He tailored the course to suit my needs, and I will definitely be putting the things he suggested into practice.
We all feel that we all learnt a lot from the day, that will enable us to improve the way we use PointPoint in the future. This training was the most valuable I've attended, and  set us on a paved path towards achieving our goals.
Using logos and slogans to build up their brand recognition, companies develop a market presence. Additionally, companies conduct surveys using online questionnaires to get feedback on product usage and requirements for new product development. I will also be signing up for other courses offered and I will send my team on the digital marketing course to improve their skills too. Clark is a World Class speaker, who facilitates for corporations, non profit, and government organizations.




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