I'm Steve Andersen, the CTO at Grameen Foundation and I use technology to get power into the hands of people who need it most. One of the things I didn’t mention in the intro to these maps is that fundraising is very fluid, so these process maps are not set-in-stone ways of working, but are meant to capture the average, best practice for getting the work done. I start with brainstorming in mind mapping software to gather information about a new process, then when I have enough detail, I create a Visio map and put that in front of a client to get their feedback.
Also, from my very limited perspective (like you, I work with fundraisers all the time but I’m not one myself), that loop in the upper right corner of your first map is super important. First, given how fluid all of this can be, how much of it does it make sense to embody as processes in software, versus leaving things a little more open and flexible? Second, to the extent any of us believe that cultivation gibberish I spouted above, can software play a role in making that happen better, and if so, how?
I guess I brought this up because, as a developer, I am still constantly searching for that best balance between flexibility & power. We have done similar map in the past at Green Media Toolshed on the process campaigns and groups develop relationships with reporters. We also realized that the presence of an outside observer was critical to the accuracy of the mapping. Archipelago – a group of islands or a cluster of islands usually found in the open sea. Based on our studies of plate tectonics, we can see why Japan is so prone to earthquakes, and we can also see why the earthquake occurred exactly where it did. The obvious trench to the east and the mountains and volcanoes of the Japanese islands indicate that this is a convergent margin. Convergent plate boundaries (highlighted blue lines) shown on a world map of tectonic boundaries. The Daily Dish has a good collection of media relating to the effects of the quake, including footage of the tsunami inundating coastal areas.
Montessori Muddle by Montessori Muddle is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. What I’d like to share today is some process maps that describe donor management at these orgs. Circle is the starting point, rectangles are things that happen, diamonds are where decisions need to be made, rectangles with a wavy bottom are documents that fit into the process, and the last shape on this first page is a link to another page.
You’ll see that most of the activities in the ask process are in the center lane, which is whomever is leading the donation, either donor management staff or a solicitor. Deviation from the boxes and arrows often makes the most sense and capturing the infinite options is impossible, and pointless.
We’re not doing it just so we can have the exercise of following a process, so the system has to be very flexible. Word has all sorts of best practices in it, from Track Changes, to Styles, to Table of Contents. We also have a process map Bobbi developed years ago on the ways we reach out other environmental advocacy groups to join the Green Media Toolshed network. Except where otherwise noted, content on this site is licensed under a Creative Commons Attribution 3.0 License.


The Pacific plate is moving westward and being subducted beneath the northern part of Japan, which is on the Okhotsk Plate.
The epicenter of the earthquake is along the convergent margin where the Pacific Plate is being subducted beneath the Okhotsk Plate. Earthquakes are caused by breaking and movement of rocks along the faultline where the two plates collide. The blue lines with teeth are standard geologic symbols for faults, with the teeth showing the direction of the fault underground.
Alan Taylor has collected some poignant pictures of the flooding and fires caused by the tsunami and earthquake. A CNN interview that includes video of the explosion at the Fukushima nuclear power plant (my full post here).
The United States Geological Survey (USGS) put out a podcast on the day of the earthquake that has interviews with two specialists knowledgeable about the earthquake and the subsequent tsunami, respectively.
The Guardian’s live blog has good, up-to-date information on the status of the nuclear reactors at Fukushima. We’ll start with two maps that focus on taking a new donor prospect through the ask process.
Sometimes the ask occurred early on (like if the prospect is the ED’s sister) otherwise we create a team of folks for the ask meeting, brief them, have the meeting, and thank the prospect. I’ll post that process in the future and take us through processing donations and thanking the donors.
It published to HTML pretty well, where each page is a GIF with an image map on top so all the off-page references are hyperlinks.
I think an outside observer is great to have because they can ask the probing questions without triggering ownership issues.
Note that most of the earthquakes occur around the edge of the Pacific Ocean (and the Pacific Plate). The maximum wave heights (shown in black in this image), near the earthquake epicenter, were over 6 meters.
Over 250 kilometers of coastline moved in the earthquake which is why the tsunami was so big. Then we act on the donation if they’ve pledged by recording it and looking into corporate matching opportunities. We could also use some custom fields to indicate some approaches that may work with certain kinds of folks. I sit down with each org and talk about how they raise money, so that I can understand the work in enough detail to be sure the database I build will support them in that work. Taking the technology out of the picture gets us to focus on the work, which is the real point.
Some initial communications brief the prospect as much as necessary, leaning on key collateral that already exists.
I’ve found that a group can choose to use this process as an opportunity to come to shared agreement about their work. We can have as many informational touches as necessary before we hit the end of this map and head off to the ask, which is on the next page.


That’s the people part that fundraisers ask all of the time the “what should I do with that list? Or a group can see it solely as a requirement for a technology project, and it’s of less value. So instead of almost 1,000 people a week getting news about my theatre -they had to buy a ticket first.
Since all continents have land accessible to water, there are coastlines all around the world, but usually the most popular are the tourist destinations. Delta – land formed by layers of sand, silts and small rocks which flow downstream and are deposited at the mouth of the river. Desert – a very dry, barren region usually sandy, with little or no trees and a low average yearly rainfall. The Sahara Desert in Africa, the Gobi Desert in Asia, and the Great Victoria Desert of Australia are examples of desert landforms. In North America, the Continental Divide runs from Alaska south along the Rocky Mountains into Mexico. The San Andreas Fault is one fault line which runs along the length of western and central California.
Mountain ranges of the world include the Rocky Mountains in the United States, the Alps in Europe, the Himalayas in Asia, and the Andes in South America. The five main oceans of the Earth include the Atlantic, Pacific, Indian, Arctic, and Antarctic oceans.
Peninsula – a strip of land connected to a larger land mass and extends into a body of water. The Tibetan Plateau, the Andean Plateau, and the Colorado Plateau are examples of plateaus found around the world. Prairie – a wide plains region with relatively flat areas of land with tall grasses and few trees. The Great Barrier Reef on the eastern coast of Australia is perhaps the best known reef in the world.
River – a natural stream of water that flows over land and empties into a body of water such as a sea, lake, or ocean. The longest rivers in the world include the Nile in Africa, the Amazon in South America, the Yangtze in China, and the Mississippi in the United States. Sea – a large body of salt water often connected to an ocean that is partly or completely surrounded by land.
Swamp – a low-lying freshwater wetland consisting of spongy, muddy land and a lot of water. The Great Okefenokee Swamp, located on the Georgia-Florida border in the United States, is one example of a swamp. Tundra – a cold, nearly level treeless plain between the ice cap and the timber line of North America, Europe, and Asia.



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