When traditional American & Indian media started blocking my comments on internet, they thought nobody would know as they control power to disseminate information via newspapers and televisions. In my articles ‘freedom of expression’ and ‘internet censorship’ I have already discussed censorship issue as well as censorship of media. The foregoing statement by Gandhi explains the importance of media in upholding freedom, and in expanding education and social reforms and change. Providing knowledge, information and entertainment books, newspapers, magazines, radio, film, TV and the Internet are very popular in every part of the world.
What was truly revolutionary about the Upper Paleolithic was not language, style or art, but the opening of the social conduits through which information of all such novel forms could flow.
Shreeve goes on to point out that cave art was probably designed to be a part of a ritual experience which was carefully planned and transmitted through the societies of the time. Ever since the human society has developed, people have been communicating with each other through gestures, sound and body language.
The basic foundation of human society is communication and it takes place at different levels – within oneself, between individuals, between individual and a group, between groups, between countries and so on. Communication is a process which includes transmission of information, ideas, emotions, skills, knowledge by using symbols, words, gestures, and visuals and so on. In any communication model, noise is interference with the decoding of messages sent over a channel by an encoder. The history of communication dates back to prehistory, with significant changes in communication technologies (media and appropriate inscription tools) evolving in tandem with shifts in political and economic systems, and by extension, systems of power. The simplest definition of mass communication is “public communication transmitted electronically or mechanically.” In this way messages are transmitted or sent to large, perhaps millions or billions of people spread across the world. Mass communication is the technology means of sending information, ideas and opinions from a mass communication to a complex audience. Micro-mass Communication: In this type of communication, we communicate with smaller number of people such as professor to his students.
Macro-mass communication: In this type of mass communication, we communicate with a large group of people. A medium of communication can be usefully defined as being any system that enables the flow of messages between one or more creators of messages and one or more receivers of messages.
A medium is a ‘channel of communication’ – a means through which people send and receive information. Mass communication refers to a message transmitted to a large audience; the means of transmission is known as mass media. We no-longer live in a society where it’s possible to make a clear and obvious distinction between those (mass) media that simply involve one-to-many communication and those (non-mass) media that merely involve one-to-one communication. Mass communication is the study of how individuals and entities relay information through mass media to large segments of the population at the same time. Advertising, in relation to mass communication, refers to marketing a product or service in a persuasive manner that encourages the audience to buy the product or use the service. Journalism is the collection and editing of news for presentation through the media, in this sense, refers to the study of the product and production of news. Public relations is the process of providing information to the public in order to present a specific view of a product or organization. Mass communication is a very effective and powerful tool of government and plays an important role in the stability of government and the unity of nation. The history of mass media can be traced back to the days when dramas were performed in various ancient cultures. It is a substance, such as agar, in which bacteria or other microorganisms are grown for scientific purposes. 1.  Any kind of data including graphics, images, audio and video, though typically excluding raw text or executable code. The term multimedia suggests a collection of different types of media or the ability to handle such collections.
2.  The physical object on which data is stored, as opposed to the device used to read and write it.
3.  The object at the physical layer that carries data, typically an electrical or optical cable, though, in a wireless network, the term refers to the space through which radio waves propagate. There’s an ongoing confusion in deciphering the definitions of the terms “media” and “medium” as both can mean some other things besides the fact that the former is basically the plural form of the latter.
With physical media we mean channels where the person who is talking can be seen and heard by the audience. Medium of communication is a system that enables the flow of messages between one or more creators of messages and one or more receivers of messages. Mediators are the fundamental building blocks of media, and include such things (using the telephone as an example) as telephones, telephone wires, telephone switches, operators, and billing systems. Choosing the right types of communication medium is first and most about understanding your ambition with the communication.
The figure above shows the Ambition Stairway that is useful tool to use when deciding what channels to use for your level of ambition. The interaction between media messages and interpersonal communication was first described by Elihu Katz and Paul Lazarsfeld in their two-step flow hypothesis (vide infra). Media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. News is information about recent events or happenings, especially as reported by newspapers, periodicals, radio, or television.
Mass media characterized the last century and inspired a great portion of the sociological and psychological literature of the last twenty years. Mass media is the means for delivering impersonal communications directed to a vast audience. The media is instrumental in defining what we think, how we look and our social place and issues in the society. Mass media is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Modern communication media now allow for intense long-distance exchanges between larger numbers of people (many-to-many communication via e-mail, Internet forums, and teleportation). Radio, television, newspaper, magazines and films play a vital role in spreading information, propagating, educating and enlightening, strengthening national integration, creating national identity etc. In the 1960’s and 1970’s the mass media in developing countries were assigned the role of modernizing traditional societies. The mass media are diversified media technologies that are intended to reach a large audience by mass communication. Mass amateurization refers to the capabilities that new forms of media have given to non-professionals and the ways in which those non-professionals have applied those capabilities in order to create and distribute content and solve problems in ways that compete with larger, professional institutions. Mass media are tools for the transfer of information, concepts, and ideas to both general and specific audiences. Right from the second you wake up till you go to bed after saying goodnight to your wife, kid, parents, siblings or friends, you are surrounded in a world built just for you by the media. Mass media has become one of the most important means of modern communication and countless institutions and individuals are producing diverse types of contents in every moment.
This magnificent leap may well have been the spark that lit the inferno that has led to today’s mass media. Later on, sounds were transferred into objects and ideas to develop oral language and for the development of written language, written scripts and symbols were evolved locating ideas and objects.
Accordingly the word communication was originated from the Latin word ‘communis’ which means ‘common’. This limited the information being transferred between people to that of immediacy and importance. Communication can range from very subtle processes of exchange, to full conversations and mass communication. It is also defined as comprising the institutions and techniques by which specialized groups such as broadcasters, film producers and publishers employ technological devices to disseminate symbolic content to large heterogeneous and widely disperse audience.
Usually this type of mass communication does not require any channel for conveying message to the audience.
We communicate for conveying our messages to the large group of people through radio, TV, magazines and posters. The range of media therefore includes such simple systems as face-to-face communication, in which human modalities, light, and air provide all that is physically necessary to enable communication and such complex media as television, in which a broad range of intermediate elements (e.g. The printed word, for example, is a medium; when we read a newspaper or magazine, something is communicated to us in some way.
When I watch a film, for example, no matter how emotionally involved I become in the action, I can’t directly affect what’s unfolding on the screen.
Technology: Mass communication requires a vehicle, such as a television receiver, a method of printing and so forth that allows messages to be sent and received. This is a remarkable change in just a few years and easily qualifies as a new way of communicating, unprecedented in the history of the world. It is usually understood to relate to newspaper, magazine, and book publishing, as well as radio, television and film, as these mediums are used for disseminating information, news and advertising. The study of journalism involves looking at how news is produced, and how it is disseminated to the public through mass media outlets such as newspapers, news channel, radio station, television station, and more recently, e-readers and smartphones. Public relations differs from advertising in that it is less obtrusive, and aimed at providing a more comprehensive opinion to a large audience in order to shape public opinion. It is a substance that makes possible the transfer of energy from one location to another, especially through waves. The most common definition of a medium is something through which one will get information or data like the TV, printed materials, radio, and the World Wide Web.
While there is some gray area between the plurals, they are kept separate in several contexts. The whole point here is to be able to not only hear the messages but also to see the body language and feel the climate in the room. The range of media therefore includes such simple systems as face-to-face communication, in which human modalities, light, and air are all that is necessary to enable communication and such complex media as television, in which a broad range of intermediate elements (e.g.
The most obvious characteristics of media are the speed with which a message travels, the size of the audience, the time a message persists, and the production and sensory modalities it supports.
As is the case in the other spheres, effects are social inventions whose reality is in our belief. People will seek to maximize what they perceive to be the good effects of media by behaving in ways that maximize a medium’s potential for a particular effect. Modern views of health behavior change acknowledge eclectic approaches and consider multiple aspects of human experience, from the individual level to the community level. It is often referred to as synonymous with mass media or news media, but may refer to any means of information communication. Mass media consists of the various means by which information reaches large numbers of people, such as television, radio, movies, newspapers, and the Internet. The term mass media is defined as a means of communication that operates on a large scale, reaching and involving virtually everyone in the society to a greater or lesser degree.
Mass media includes all forms of information communicated to large groups of people, from a handmade sign to an international news network. On the other hand, many traditional broadcast media and mass media favor one-to-many communication (television, cinema, radio, newspaper, magazines, and also facebook). Mass communication essentially means dissemination of information, ideas and entertainment by the communication media. In my article ‘terrorism’ I have shown that media is an ally of terrorists and both benefits from each other.
Democracy requires that people should have the right to know the activities of the government, especially the decision of the government that affects their life, liberty and property.
Others instead suggest that this would not be a difference, since the control over official powers is extremely hard to be verified in practice. With the advent of advanced technology, there has been a drastic shift from the telegraph, and then the radio, newspapers, magazines and now to the most widely used- the internet.
In general we can say that mass media deals mainly with production and distribution of symbolic content. The introduction of the internet into mainstream mass media has changed communication into a bidirectional process. The next great leap from representational pictures and art was to be able to express words or ideas clearly with written language. The amazing fact to note is the intense and deep influence of oral tradition over centuries through myths, epics, legends, sagas, folk songs etc from one generation to another. One definition of communication is “any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states.
As communication being a universal phenomenon that defines all human behavior, it is important to have a clear understanding of the concepts of communication.  Communication is primarily a mechanical process, in which a message is constructed and encoded by a sender, transmitted through some channel, then received and decoded by a receiver.
Sending messages to a large number of people and at greater speed was what man was always looking for.
Mass media is a source of communication with masses and communication through mass media is mass communication.
In this way sender always uses channel for communication because communication with large group of people is not possible without any channel. It is a revolution because it changes the way we communicate from face-to-face individual contact to an electronic mediation with certain advantages and disadvantages.
Mass communication differs from the studies of other forms of communication, such as interpersonal communication or organizational communication, in that it focuses on a single source transmitting information to a large group of receivers. To be more specific, a medium is a concrete example of a TV channel like ABC, or a specific magazine like “Playboy” and many more.

Media is used in reference to mass communications, where media are newspapers, radio, the internet, and so on. These channels can be used as archives for messages or for giving the big picture and a deeper knowledge. Even face-to-face communication depends on human modalities and the natural resources (air and light) that allow them to function. It is possible to characterize a medium in terms of hundreds of generic characteristics, and to compare media based on those characteristics.
They will also seek to minimize what is perceived to be the negative effects of media by constraining particular behaviors within media. Increased knowledge, better understanding, more motivation or involvement, or do you want it to lead to some sort of action or changed behavior? Community opinion leaders scan the media for information, then communicate that information to others in interpersonal contexts. Language comprises one such set of symbols and codes that can be further embellished by sights, sounds, and other visual and aural cues. Newsworthiness is the quality of being sufficiently interesting to be reported in news bulletins. In her paper, she helps understanding the differences between personal and traditional media with a scheme where she draws two axis. Mass media can be defined as avenues for messages that are created for consumption by large numbers of people. Mass media has been influencing the social, cultural, economic, spiritual, political and religious aspects of society as well as personal level thinking, feeling and acting.
Electronic media is enjoying broader use every day with an increase in electronic devices being made.
If one was to ask what is today’s most powerful vehicle in molding of beliefs, attitudes, values and lifestyles, one would say it is media. The mass media continuously worked and is engaged in redefinition on modernity and individuals. Broadcast media such as radio, recorded music, film and television transmit their information electronically.
These technologies include the rise of blogs and citizen journalism, photo and video-sharing services such as Flickr and YouTube, user-generated wikis like Wikipedia, and distributed accommodation services such as Airbnb. Information is knowledge – and knowledge is power – and power in human hands can lead to very bad and (well used) very good results. The terrorists’ need for media publicity and media’s need for a greater audience & profits set up a symbiotic relationship between terrorism and media. Information is important for people to make choices regarding their participation in the State, the market and the civil society. Often it is not easy, indeed, to find out who really controls a medium and how much potential efficacy it effectively could have for such goals. Our daily activities depend heavily on the information that is provided to each one, and the way that is communicated to them, be it entertainment, hard or soft news, personal relationships, travelling, or even healthcare. Responding to email advertisements and answering messages in a chat room change Mills’ definition of mass media. All creatures on the earth, from worms to humans, are communicating each other for their better existence. The invention of hieroglyphics and alphabets allowed more complex forms of information to be passed between individuals even if the individuals never actually encountered one another. Distortion, represented as any differences between the original and the received messages, can and ought to be identified and reduced or eliminated. The advent and spread of print material like newspapers, handbills, books, and magazines accomplished many things. There was a time when men on horseback travelled long distances to convey news about say, a war. They are part of the institutions they work for and should not be blamed personally for what comes from the institutions.
In mass communication, society communicates with itself as an individual or a group of people convey a message to the large group of people and they use transmitter of information such as magazines, newspaper, radio, television, books and posters or combination of these. Mass, as you probably realize, means ‘many’ and what we are interested is how and why different forms of media are used to transmit to – and be received by – large numbers of people (the audience).
I can watch football on TV, for example, if I can afford a television, a license fee (to watch BBC) or a subscription to something like Sky Sports if it’s on satellite or cable. If taken altogether, however, as one general matter, then they can be regarded as the “media” which is the plural form. It’s also used in science, where medium usually means an intervening substance through which something is transmitted.
The “invention” of a medium entails invention activity in all of these spheres, with changes any one sphere provoking activity in others. New media are built in the sphere of mediators, with resources (including technologies and people) organized (in structure and process) to support the creation and consumption of messages. There are hundreds of operationalizable characteristics with which media can be described and compared. Indeed, in some cases, the actions taken to constrain or enhance behavior will be so substantial as to require a fundamental change to the medium through the introduction of new Mediators. It is in this second step, interpersonal interaction, that opinion leaders wield enormous power, influencing others not only by what they choose to reveal but also the slant that they use in conveying the message. The second aspect of the framework relates to behaviors and interactions associated with exposure to messages. On one she orders “more institutional” versus “less institutional” contents and on the crossing one she uses symmetrical versus asymmetrical media. Media feed the people with the latest information and create the need for change in contemporary society. The meaning of electronic media, as it is known in various spheres, has changed with the passage of time.
By becoming more gender aware in content and language, media can present a clearer and more accurate picture of the roles and responsibilities of both men and women in the society. Print media use a physical object such as a newspaper, book, pamphlet or comics, to distribute their information. Sufficient information helps people to decide rationally and take the right course of action beneficial to them. The influence of the mass media operates with the mission of providing one with more information than they might have expected.
Those who resort to this metaphor casually often forget that if the world is a global village, some live in mansions on the hill, others in huts. Being humans, those who were able to control and use these tools used them to control and use their fellow human beings as well. Communication requires that the communicating parties share an area of communicative commonality.
Similarly, newer and newer terms are being coined as the concept of communication assumes importance day by day. This urge for communication is a primal one and in our contemporary civilization a necessity for survival. Communication is the sending and receiving of spoken or written messages between people and places. The Persian Empire (centered around present-day Iran) played an important role in the field of communication. The credibility for the message is not for the individual communicator, but for the institution or the organization that send it.
Theories of communication also focus on such issues as language (linguistics, grammar, nonverbal), communicators (meaning, information processing, perception, relationships, disclosure, attraction, and conflict), and messages (presentation, information, and persuasion). Mass media, therefore, refer to channels of communication that involve transmitting information in some way, shape or form to large numbers of people (although the question of exactly how many a “large number” has to be to qualify as a “mass” is something that’s generally left undefined).
This means the way we say something is as important as what we say, or that the medium affects the content of what is said.
However, due to the slow spread of literacy to the masses in China, and the relatively high cost of paper there, the earliest printed mass-medium was probably European popular prints from about 1400. Hence, when you hear someone using the term “media” in this context, then he or she is referring to any or all of these sources of information. Typically though, because it is written, it is always interpret by the reader based on his or her mental condition.
Such comparisons matter, as characteristics determine the kinds of things a medium will be useful for.
The two-step model has been expanded to include multistep models most notably information diffusion models. Psychologists, marketers, and others attempt to predict behavior based on specially designed messages. Mass media can set agendas, but questions have been raised concerning their impartiality and integrity.
The dominance of celebrity and social news, the blurring of the boundary between news and reality shows and other popular culture, and the advent of citizen journalism may suggest that the nature of ‘news’ and news values are evolving and that traditional models of the news process are now only partially relevant. They are also diverse in terms of their interests, values, and other demographical characteristics.
The term media has achieved a broader meaning nowadays as compared to that given it a decade ago. On one hand, the mass media provide a large population of society with the dominant leisure time activity. Outdoor media is a form of mass media that comprises billboards, signs or placards placed inside and outside of commercial buildings, sports stadiums, shops and buses. In my article on ‘imitation science’ I have shown that people are misled daily by imitation science masquerading as good science on TV, newspapers and magazines.
Media-both print and electronic-thus helps people to know what is happening around the world, socialize them with the values of pluralism and equip them with the elements of modernity. This could relate to the decisions made at the workplace which may be based on the information that come from television, newspapers, the internet, friends, family or any other related individual. There are various targeted groups so that for each special interest many different sources can be found.
Some dispatch images and sounds around town at the touch of a button; others collect them at the touch of their buttons.
Thus, this conversation which henceforth has been concerned with the idea of humans communicating meaning; moves into the more insidious realm of human beings utilizing power within human populations.
The communication process is complete once the receiver understands the sender’s message.
Communication technology, communication media, communication age, communication management are just a few. Successful interpersonal communication is when the message senders and the message receivers understand the message. In fact printed mass media is probably the most significant factor in the high level of literacy in the United States. It devised what might be described as the first real mail or postal system, which is said to have been developed by the Persian emperor Cyrus the Great (c.
The invention of paper and printing, and later newspapers, were the first steps towards mass communication.
Although these were produced in huge numbers, very few early examples survive, and even most known to be printed before about 1600 have not survived.
When using “media” in a sentence, it is traditionally expected to be followed by a plural verb form like “The media are gathering at the…” However, today, it has already been widely accepted that “media” is, in fact, a collective plural noun that can either be treated as singular or plural when used with subject-verb agreements. In art, where medium refers to materials used to create a piece, both plurals are commonly used. Media are most likely to succeed when they have a distinctive set of characteristics that either makes new uses of media possible or which allow the medium to do a better job for existing uses than other media do. The perception that effects of media use are beneficial will increase use of the medium.  The perception that effects are problematic will provoke calls for restrictions and myths of inferiority. Step models have been limited by their linear assumptions of one-way influence and causation. The third element examines how communication is organized around social systems, and the extent to which history and human experience influence society’s institutions. News values are general guidelines or criteria used by media outlets, such as newspapers or broadcast media, to determine how much prominence to give to a story. Since mass media has enormous effects on our attitudes and behavior, notably in regards to aggression, it contributes to the socialization process.
Earlier, there was multimedia, once only a piece of software (application software) used to play audio (sound) and video (visual object with or without sound). Developing countries give priority to broadcast media, radio and television, even though the people’s access is not always equitable and balanced. On the other hand, the mass media in contemporary society are increasingly responsible for the construction and consumption of social knowledge and meanings which people draw on to make sense of their world and act upon their social reality. Other outdoor media include flying billboards (signs in tow of airplanes), blimps, and skywriting.
It is rightly said that Iraq War was not a war between America and Iraq, but it was a war between two parties, one equipped with information and the other deprived of all information. Whatever nutritional study you read or see on media are observational studies which actually don’t prove anything. By publicizing information the media also make public services more responsive to the people.

The mass media works is like a pull factor- it just drags you into its world, and makes you believe that whatever you do, you see and you hear is true, and the most trustable. Furthermore, other characteristics of mass media are the presence of professional communicators who provide excellent interaction with society and the multiplicity of gatekeepers that filter the essential parts. It stretches back beyond the dawns of recorded history to the people that figured out that they could reach a larger audience through painting a picture on a cave wall than just by telling the story to whatever group happened to be present. As the very term indicates, the ultimate aim of the communication process is to create commonness between communicator and receiver of the message. For the existence as well as the organization of every society communication is a fundamental and vital process.
Other means are telegram, telephone, telex, fax, e-mail, radio, television, newspapers, etc. Because the country is so large and spread out information needs to be transmitted, and if it is being transmitted in print form, people have to know how to read to receive the information and they have to learn to write to transmit their acknowledge and response back. If a message is perceived as important to the receiver they expect to hear it live from their manager. The more distinctive those characteristics are, the more uses a new medium is likely to have and the more successful a medium is likely to be.
They are fundamental to understanding news production and the choices that editors and other journalists face when deciding that one piece of information is news while another is not. Sociologists study mass media especially to see how it shapes people’s values, beliefs, perceptions, and behavior.
The distinction between news and entertainment can at times be fuzzy, but news is technically facts and interpretation of facts, including editorial opinions, expressed by journalism professionals. Following this, it was CD (Compact Disc) and DVD (Digital Versatile Disc), then camera of 3G (Third Generation) applications in the field.
Mass media has been influencing the social, cultural, economic and religious aspects of the society.
It follows that employment of mass media to disseminate news (or other matters) has, in effect, reduced the world’s size. A responsible media equally helps in socialization of people into citizenship, democratization of the State and political society, institutionalization of civic culture through unfettered flow of information, and rationalized use of power in social relations. They come to you, not just to provide information, but also to lead you into their world, which ultimately makes you realize that most of the decisions, values and beliefs are based on what we know for a fact, our assumptions and our own experience. While these distant mass communicators may not have been Homo sapiens, certainly they were human. As society became larger and more complex, these jobs also became big and complex to be handled by single individuals. These include body language, eye contact, sign language, haptic communication, and chronemics. The role of the system as an intelligence gathering apparatus is well documented, and the service was (later) called angariae, a term that in time turned to indicate a tax system. The newspaper is the end results of collective efforts of reporters, editors, type setters, proofreaders, designers and printers.
A shared influence likely results when people are exposed to health messages and then converge together in contexts that influence what they say to one another (and even how they say it), as well as what they selectively think. In modern terms, the media includes all the software which are used in PC or Laptop or Mobile Phone installed for normal or better performance of the system; today, hard discs (used to increase the installation capacity of data) of computer is an example of electronic media.
The mass media are capable of facilitating short-term, intermediate-term, and long-term effects on audiences. Because mass communication doesn’t consist only of the mass media, complex and formal organizations are essential.
There are times in history, distant and near, where it has greatly inspired, united, and motivated the masses. Humans are many things and the definition of what it means to be human is rarely, if ever, completely agreed upon within all schools of thought, however, one characteristic that defines humanness across all such definitions is the ability to communicate through the means of symbols, whether those symbols be words, pictures, or some other form of representation.
Thus, they achieve their goal, which may be expression of an emotion or transmission of an idea.
Some people do not behave in rational ways because they generally have no access to all of the information needed to make rational decisions they could articulate.
The Old Testament (Esther, VIII) makes mention of this system: Ahasuerus, king of Medes, used couriers for communicating his decisions.
Diffusion theories look at how messages and new innovations, including media innovations, disperse through society. Johannes Gutenberg’s invention of the printing press allowed the mass production of books to sweep the nation. Radio, television, films and the printed word reach all of us in this age of information and each strives to perfect its modes of communications to become more effective as a medium. Internet media provides many mass media services, such as email, websites, blogs, and internet based radio and television. They permit the general diffusion of knowledge about life in the world today and are responsible for society’s development. Let it be known, that it can also be used maliciously; to injure, or even achieve an injustice.
Speaking historically, communication developed from simple interpersonal note to globally transmitted phenomenon which is portrayed by sophisticated technology, huge capital investment, vast designed organizations, legal frameworks prepared by professionals and experts to pop up into an unstructured and formless mass of audience, consumers of capitalism.
The Roman Empire devised what might be described as a mail or postal system, in order to centralize control of the empire from Rome. By gradually shaping public opinion on personal beliefs, and even people’s self-perceptions, media influences the process of socialization and shapes ideology and thinking. The latest inclusion in the field is magnetic media (magnetic stripe) whose application is common, in the fastest growing Information Technology field. Many other mass media outlets have a presence on the web, by such things as having TV ads that link to a website, or distributing a QR Code in print or outdoor media to direct a mobile user to a website. Intermediate-term objectives include all of the above, as well as changes in attitudes, behaviors, and perceptions of social norms. Never before has it been so important to have independent and honest sources of information. As media organizations are owned by very different kinds of representatives of society their effects diverse a lot. The mass media can be a very powerful tool, and if not handled properly, with good judgment to govern, can become an enemy of society. In the present information period, we have noticed a revolution in communication technology. This allowed for personal letters and for Rome to gather knowledge about events in its many widespread provinces.
Alexander Graham Bell in 1876 succeeded in using wires to send the human voice across long distances. Reinforcement, agenda-setting, functional, uses and gratifications, and dependency theories are all oriented on the effects of media. The Gutenberg Bible, one of the books he published, was translated into many different languages and printed throughout the continent. Modern day IT media is commonly used in the banking sector and by the Income Tax Department for the purpose of providing the easiest and fastest possible services to the consumers. In this way, they can utilize the easy accessibility that the Internet has, and the outreach that Internet affords, as information can easily be broadcast to many different regions of the world simultaneously and cost-efficiently.
Finally, long-term objectives incorporate all of the aforementioned tasks, in addition to focused restructuring of perceived social norms, and maintenance of behavior change. We are – as a society – inundated and overwhelmed with a flood of information from a wide array of sources, but these sources of information, by and large, serve the powerful interests and individuals that own them. Anywhere in the world, this media instrument greatly affects all persons indigenous and non-indigenous to where that region may be. Communication satellites, cable networks, computer systems, and their usages and ideas have become a central feature of modern life. How can we share experience without better communication?  Just think of a person kept in isolation without any chance for communication with his friends and relatives.
More advanced postal systems later appeared in the Islamic Caliphate and the Mongol Empire during the Middle Ages. However, it was the invention of the radio by Marconi in 1901 which made sending of human voices over long distances possible. The invention of the printing press in the late 15th century gave rise to some of the first forms of mass communication, by enabling the publication of books and newspapers on a scale much larger than was previously possible.
In this magnetic strip, account information linking to all the data relating to a particular consumer is stored. Evidence of achieving these three tiers of objectives is useful in evaluating the effectiveness of mass media. The main sources of information, for both public and official consumption, include the mainstream media, alternative media, academia and think tanks; and out of these, only the mainstream media reaches maximum people.
In 1947 the invention of the transistor made radio the most popular medium for sending voice messages.
The invention also transformed the way the world received printed materials, although books remained too expensive really to be called a mass-medium for at least a century after that. They are, in a very real sense, inventions of the people who decide that a particular effect or set of effects is real and worthy of attention. Credit card, Debit card, ATM card, High end travel card are comprised within the term Media as it is known today. Because of that these organizations have complex relationship with cultures, ideologies, recent technologies, economic systems, actual interests and, of course, political systems and government. Communication helps us interact with our surroundings, thus create positive relationships, share love, build up friendship and depend each other to enjoy life. As time progressed, no longer would books be produced by hand solely for the edification of the rich, privileged, and powerful.
Indeed, there are specific rhetoric of media effect that, when observed, allow one to conclude that a particular effect of media is real.
The main features of these types of media are prepared unrecorded (blank form), and data is normally stored at a later stage as per the requirement of its user or consumer. With this big influence they can permit themselves to make a huge profit to be established and to operate. Those who dared defy these monarchs by marketing their mass wares faced burning, burial alive, and seizure of their property.
Media defines our political system, form public opinion, support public demands and set agenda of our social life. In short, no social activity, be it marketing, business, education, politics, media profession…, is possible without communication. Newspapers developed from about 1612, with the first example in English in 1620; but they took until the 19th century to reach a mass-audience directly. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness. The first high-circulation newspapers arose in London in the early 1800s, such as The Times, and were made possible by the invention of high-speed rotary steam printing presses, and railroads which allowed large-scale distribution over wide geographical areas.
These distinctive features of traditional media have been challenged by new media, which is changing the participation habits of the audiences. The increase in circulation, however, led to a decline in feedback and interactivity from the readership, making newspapers a more one-way medium. D’souza who taught me English as a second language in high school told me that I must read newspaper ‘Times of India’ to improve my English. The dawn of the Twentieth Century saw an explosion in new ways for writers, business owners, and others to reach large numbers of people. From the Twenties through the Forties, families gathered around their clunky AM radios and listened to variety shows, news programs, adventure serials, and soap operas. After the introduction of TV, radio shifted its focus more towards music, news and, especially in the latter part of the Twentieth Century, so-called talk radio. In the Fifties, a number of people feared that television would kill movies just as some thought it would lead to the demise of radio. With the advent of cable TV and satellite dishes, ever-expanding options are available to viewers.
As broad band Internet connections become more commonplace, TV will also likely appear on the Internet scene. Information has become readily available through websites, and easily accessible through search engines. One can do many activities at the same time, such as playing games, listening to music, and social networking, irrespective of location. Whilst other forms of mass media are restricted in the type of information they can offer, the internet comprises a large percentage of the sum of human knowledge through such things as Google Books. Modern day mass media consists of the internet, mobile phones, blogs, podcasts and RSS feeds.
During the 20th century, the growth of mass media was driven by technology, including that which allowed much duplication of material.
Physical duplication technologies such as printing, record pressing and film duplication allowed the duplication of books, newspapers and movies at low prices to huge audiences.

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