Business Communication examines verbal, nonverbal and written communication in the world of business. The book focuses on the fundamental principles of communication - clarity of purpose and knowledge of the subject and audience - to empower readers to deal with both familiar and unfamiliar communication contexts.
Everyday, business persons have to communicate with people at different levels of the organization or with people external to the organization.

Through numerous examples the art of effective speaking, writing, negotiating and interviewing is explored.
And in this globalized environment they also have to communicate with people from different countries, with different cultural backgrounds.

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