American Jewish World Service (AJWS) seeks an outstanding Digital Content Officer to enhance the organization’s digital presence in pursuit of global justice.
American Jewish World Service (AJWS) is the leading Jewish organization working to promote human rights and end poverty in the developing world. AJWS’s digital department, housed within the communications division, is responsible for the organization’s entire digital presence—including AJWS’s website, social media presence, email marketing operation, and digital engagement efforts. The Digital Content Officer is responsible for developing and implementing creative content for all web properties, including AJWS’s website and our social media platforms, to raise the organization’s profile among key audiences and to support AJWS’s fundraising efforts.
The Digital Content Officer will be a key member of AJWS’s digital team and will collaborate closely with colleagues across the organization. Conceptualize timely and emotionally resonant digital engagement efforts to grow our base of supporters. Represent AJWS in strategic social media spaces by engaging in digital conversations, answering questions, live tweeting during events, posting comments on relevant blogs, etc. Work with AJWS’s digital team and external consultants to engage new supporters, including donors and activists, to achieve our fundraising goals and acquire new subscribers to our e-lists. Knowledge of politics, advocacy, human rights, international development and the American Jewish community a plus. AJWS’s communications division is seeking a skilled writer and editor with experience in the field of international development and human rights to join our publications department as the Communications Officer for Human Rights and Story Development. The Communications Officer will write and manage production of key AJWS publications—including Country Profiles, blogs, articles and other content that introduces supporters to our human rights work, conveys AJWS’s impact and tells vivid stories about the activists and organizations funded by AJWS who are fighting poverty and injustice in the developing world. To do this job well, the Communications Officer must have an understanding of the human rights and international development field (including familiarity with one or more of the following issues: sexual health and rights, civil and political rights, and natural resource rights).
Manage a Story bank of content about AJWS’s grantees in the developing world and our national advocacy, to be used to support publications, press, fundraising, and other media. Please note: While we seek candidates who have a sophisticated understanding of human rights work, we are not looking to hire an academic writer or researcher.
Develops and maintains The Health Trust web site, online communications and social media strategies as well as creates graphic designs for agency collateral. Develops and maintains Health Trust web site including content creation and graphical elements; develops and implements web based marketing campaigns. Develops and maintains new media and social networking communications strategies including Facebook, Instagram, Twitter and Google products. Develops and implements online communications campaigns using customer relation management software (iContact).
Assists with various technical needs of Health Trust employees and employee training (including intranet, online presentations, video and audio recording). Assist with writing collateral materials including but not limited to flyers, letters and acknowledgments. Bachelor’s degree from an accredited College or University in communications, public health, public policy, or related field or an equivalent combination of training and experience.
Three (3) years of experience in web site development, online campaign management and graphical design. Computer literate with in-depth knowledge of, and experience with, Google products, Microsoft Office products, web based applications and customer relationship management systems. Automobile available for daily work with current automobile insurance as required by the State of California. Work across departments to ensure strong internal alignment to goals, work flows, and deadlines.
Working closely with managers, craft and deploy articles, blogs, how-tos, tip sheets, brochures, web copy, social media updates, etc.
Create and oversee a multimedia asset library including photo, video, audio for Education programs. Review, edit and revise materials created by Education subject-matter experts for communications and promotional purposes. Serve as first point of contact for day-to-day management of 3rd-party Communications agency that advises and assists on high-level strategy for Wolf Trap Institute.
Serve as project manager for production of key Educational assets, such as brochures and videos. Coordinate Communications and related logistics for other Education projects, such as conferences, as assigned. Working with Education’s program managers, cultivate a network of nonprofit and educational organizations with stake in Wolf Trap’s mission.
Collaborate within the Education team to identify partner success stories and best practices.
Ensure alignment to the Wolf Trap brand, and provide affiliates with ongoing training and support to execute their own promotional and advocacy efforts locally. Support communications efforts of Institute Affiliates, providing messaging for their websites, social media, and grassroots mobilization efforts.
Bachelor’s degree, preferably in communications, public relations, marketing or journalism. DISCLAIMER STATEMENT: The preceding position description has been written to reflect management’s assignment of essential functions. A small group of Network members recently gathered for a dinner hosted by Spitfire Strategies and The Communications Network to discuss the changing landscape of organizing movements around social change. The conversation was framed around three articles that offer different perspectives on the issue. Small Change by Malcolm Gladwell – Expresses concerns about the limitations of movements that are built from social media.
Social Media Helps Black Lives Matter Fight the Power by Bijan Stephen — Highlights the speed advantage social media provides activists in spreading information and organizing folks quickly. Understanding New Power by Jeremy Heimans and Henry Timms — Argues a transition is in place between the opposing forces of old and new power, which is driven by our increasing ability to share and connect with one another.
Social media can be a powerful tool to bring people together and empower individuals to take action. We discussed examples of what we’d consider successful efforts at using social media for significant impact. The Human Rights Campaign’s Equal Sign Facebook Campaign — For more on this, view the Chronicle of Philanthropy’s analysis.
Images and storytelling strengthen the weak ties of social media, so always post with a picture or video.
As Stephen points out in the Wired article, the leaders of the mid-century civil rights movements recognized the power of images and video in storytelling. Today’s activists have the power to record everything they see on their phones and share it with the world via YouTube, Twitter, Instagram, or live stream a protest on Periscope, and those are only a few of the platforms available to them at a very low cost.
During the dinner, I kept blathering on about a book nobody had read, The Honor Code: How Moral Revolutions Happen by K. He shows how culture sustains practices, even after a moral consensus has been reached about their abhorrence. I connected this history to our conversation by talking about social media’s role in generating shame, which is a big mover of culture. We live in a world where everyone has the ability to voice their thoughts, and everyone can find an audience. There’s a real question about whether or not social media is creating efficiencies for decision makers.
Social media is the fastest medium yet, and narratives often get formed in minutes, instead of days or weeks.
Devoting vast resources to capacity and creating large, sophisticated teams, commercial enterprises are serious about social media.
Uncertain of how to measure communications activity, many decision makers focus too much on engagement numbers. The level of effort put into digital engagement tends to dictate level of campaign success.
This year’s Media Learning Seminar, hosted by the Knight Foundation, highlighted important future trends worth considering. The Institute for Policy Studies (IPS) is a progressive think tank dedicated to building a more equitable, ecologically sustainable, and peaceful society. We are looking for our next Newman Fellow who will help bring our transformational, intersectional, movement-building work to growing communities of online supporters.
You share IPS’s vision that everyone has a right to thrive on a planet where all communities are equitable, democratic, peaceful, and sustainable.
Experience in managing social networking accounts, particularly Facebook, Twitter, and Instagram.
Experience in graphic design, including previous experience designing infographics, sharegraphics, memes, etc. Experience with image or photo editing softwares (experience with Adobe Creative Suite a plus). A bachelor’s degree in Communications, Marketing, Public Relations, Design, or related field. Under the supervision of the Communications Director, implement communications plans for engaging with IPS audiences through social media, online publications, etc.
Create visual (infographics, sharegraphics, memes) and written content for IPS’s social networks and websites.
Work with Communications Team and other IPS staff to identify opportunities for expanding IPS audiences and organizing efforts online. Assist with communications campaigns in response to breaking news and developments related to IPS’s issue areas. Work with Development Team to identify opportunities for maximizing effectiveness of online fundraising efforts. You’ll be part of a team of smart, sharp communications professionals working together to increase our reach and widen the audience for our work.
The Newman Fellowship is an opportunity for emerging leaders to develop critical skills needed to serve as the next generation of progressive activists, organizers, or public scholars. Annual compensation for this entry-level fellowship is $37,000 (before taxes), paid semi-monthly. IPS is strengthened by the diversity of our network and our differences in background, culture, experience, national origin, religion, sexual orientation, and much more.
Overview: The Project Director works closely with the Director of Research and the Director of Interpretation to support planning and provide ongoing oversight of the units’ projects. Assist the Director of Research in developing project timelines and staffing plans, encouraging and monitoring on-time completion of tasks, and troubles shooting emerging issues.
Contribute to research projects by: conducting expert interviews, conducting Media Content Analyses and Field Frame Analyses, supporting development and piloting of metaphors, and assisting in the development of quantitative experiments and analyses.
Master and make use of Mavenlink, FrameWorks’ online project management system, to ensure accurate record keeping and timely intra- and inter-unit communication and coordination. In coordination with the Operations Director, track and maintain research-related files, such as audio recordings of expert interviews, using FrameWorks’ file storage system, Box.
Serve as the research unit’s representative with vendors, clients, and contractors, responding to inquiries and offering timely guidance.
Assist the Director of Interpretation in developing project timelines and staffing plans, encouraging and monitoring on-time completion of tasks, and troubles shooting emerging issues. Lead the coordination of pre-meeting logistics and work under the guidance FrameWorks staff who deliver trainings and presentations to develop agendas and evaluation forms. Support the Director of Interpretation by identifying relevant examples of reframes, swamp drops, and other content to be used during FrameWorks engagements. Work with the Operations Intern to ensure that high-quality learning engagement materials are professionally packaged and delivered in a timely manner. Master and make use of Mavenlink, FrameWorks’ online project management system to ensure accurate record keeping and timely intra- and inter-unit communication and coordination. At Math for America (M?A), we do everything we can to make teaching a viable, rewarding, and respected career choice for the greatest thinkers and leaders in science and mathematics.
M?A is looking for a Senior PR & Communications Associate with no more than 3-5 years of experience to join our communications and marketing team, reporting to the Director of Communications and Marketing.
Established by prolific US inventor Jerome Lemelson and his wife Dorothy in the early 1990s, and guided today by the Lemelson family, we believe invention can solve many of the biggest economic and social challenges of our time. The Lemelson Foundation has created a culture of collaboration, continuous learning, and innovation. As the only foundation in the world dedicated to improving lives through invention, the Lemelson Foundation has a compelling message to share. The Communications Officer will define and oversee use of the Foundation’s voice, identifying and analyzing target audiences, setting objectives, and managing strategies and tactics including digital communications, content development, and participation in speaking events and conferences.
The Communications Officer also will manage a grant portfolio that supports the Foundation’s communications objectives through partnerships with high-profile individuals and media outlets, including PBS NewsHour, NPR, and industry bloggers.
The Communications Officer reports directly to the Executive Director, and provides support to internal working groups and projects on strategic areas of focus for the team. The ideal candidate is inspired by the Foundation’s mission and motivated by the opportunity to play a leading role in shaping its strategic growth and impact through communications.
Candidates should be deeply interested in and passionate about everything in our portfolio; a connection to our work is essential.
The position is based in Portland, OR, and will include domestic and international travel, including travel to developing countries. The California Health Care Foundation (CHCF) is dedicated to advancing meaningful, measurable improvements in the way the health care delivery system provides care to the people of California, particularly those with low incomes and those whose needs are not well served by the status quo. The senior communications officer creates and implements communications strategies to further the programmatic goals of the foundation. Please email a cover letter that summarizes your qualifications, describes your interest in the position, and includes your recent salary history.


For virtually every foundation and nonprofit, your website connects audiences to what you stand for, what you do, the impact you have, and most importantly, why it all matters. But too often, organizations with incredibly inspiring missions have sites that leave audiences more confused than committed, and more exhausted than energized.
This Communications Network webinar will be led by Matthew Schwartz, Founder and Director of Strategy at social change brand strategy and experience design firm Constructive. The Digital Communications Manager will be responsible for creating, implementing and managing online communications activities for the Foundation to support and advance its mission, objectives and priority areas.  Specifically, this newly created position will focus on our online assets and practices. Increase the online reach and impact of the Hilton Foundation’s brand across multiple platforms in support of our strategic goals. Develop strategies for our digital assets to reach and influence target audiences, while meeting the needs of our teams and our partners.
Develop engaging online social spaces that expand awareness, reach, and the effectiveness of the Foundation’s communications efforts. Make recommendations with regard to system changes (architecture, content and design) as online technologies evolve.
Work with vendors, consultants and team members to ensure the integrity and evolution of our online platforms. Manage our social media presence across multiple platforms including Facebook, Twitter, Instagram, Flickr and YouTube accounts, among others.
Manage digital communications projects and products, sharing programmatic duties, responsibilities and goals with the existing Communications Manager.
Develop and manage an online content calendar in coordination with program and communications staff. Assess the effectiveness of online efforts on an ongoing basis and create analytical reports for the organization. Keep projects on track, on time and on budget, while adjusting strategy and tactics when necessary.
Manage activities of external consultants and internal staff who support Foundation communications.
Ensure appropriate organizational alignment between internal and external messaging and communications processes. Bachelor’s degree in communications, journalism, public relations or a related field; a Master’s degree is preferred.
Demonstrated ability to effectively implement and manage diverse communications strategies and activities.
This is a dynamic opportunity for someone to blend their digital creativity with a desire to improve the lives of millions of people around the world. We also encourage applications from people of diverse religious, spiritual and cultural backgrounds. Applications submitted without a resume and personalized cover letter will not be considered. To ensure that AJWS has a stream of compelling, fresh content to be used on all of our communications platforms, the Communications Officer will work closely with our programs staff in the U.S. He or she must be adept at translating human rights jargon into engaging, clear and emotionally resonant copy that will inspire our supporters to learn, donate to AJWS and take action on human rights issues occurring around the world. The Program Officer will interview subjects during the shoots and, upon return, will create stories, blogs and photo captions and will advise the video editors on developing accurate, compelling videos from the footage.
We will be adopting new software to house our story bank this year and the Communications Officer will oversee the implementation of the new system and will manage any interns or support staff hired to get it up and running. This position is designed to support communications and fundraising, and thus, successful candidates will be adept at writing motivational prose for a non-academic audience. If you believe that Silicon Valley, a community where innovation is changing the world, can also be a community where innovation improves the health of everyone, then you belong at The Health Trust.
Create and deploy content across a wide variety of styles, for multiple channels, to position and promote Wolf Trap’s educational programs and activities. Serve as a liaison between Education and the Communications and Marketing teams, representing Education’s activities and interests at cross-departmental External Communications meetings. Assist team members across departments in building their internal capacities to communicate effectively about the impact and value of Wolf Trap’s Education programs.
Contribute to a culture of news-making within the Education and Communications and Marketing teams.
Assist Education team in drafting talking points and presentations for conferences, speaking engagements, and other public events. Ensure that internal stakeholders are apprised of agency activities, are involved in decision-making, and that Education PR strategy is consistent with, and complementary to, the overall Wolf Trap PR program. Assist in identifying opportunities to mobilize networks and partners, and draft content accordingly. The cross-sector group included a variety of communications leaders from foundations, nonprofits, and think tanks who wanted to examine different aspects of using strategy to build movements. He cites the horrific events of March 7, 1965, when civil rights activists set out to march from Selma to Montgomery, Alabama, and were met by violence from police. Anthony Appiah (if you don’t have the appetite for reading it, here’s the NY Times review). He looks at the intellectual history of moral revolutions, and I think folks would benefit from examining his writing on the cultural aspects of social change. There’s power to cultural disgust, and it’s an important next step after one wins acknowledgement that a problem exists. If your strategy depends on controlling the message over a long period of time, you may want to think more about channeling energy than controlling the message. Bonds formed over digital channels can be just as strong as those with people you’ve met in person. Are you interested in shaping public policy conversations with game-changing ideas and innovative research presented through compelling visuals? We believe progress occurs when people and movements come together to act on powerful ideas based on equity, peace, and the protection of our planet. We work alongside IPS’s nationally renowned policy experts to ensure our research and analysis are reaching key decision-makers, and more and more people are educated with our game-changing ideas. Not only will you receive mentorship from IPS’s Communications Director and other IPS staff, you will also be exposed to our work with core allies and the broader progressive community, and have opportunities for professional development.
You will also receive excellent benefits including generous vacation, paid holidays, 403(b) plan upon hire, fully paid health insurance, fully paid life insurance, fully paid long-term disability, optional short-term disability, direct deposit, and flex time. We strongly encourage applications from people of color, women, the LGBTQIA community, and other groups that have historically been subject to discrimination.
Due to the large volume of applications, only applicants moving on to the next round will be contacted by the Search Committee. The Project Director also assists the units’ researchers and associates by handling discrete tasks or client deliverables as assigned, and supports ongoing client relationships by acting as a liaison for the Director of Research and Director of Interpretation as directed. This work involves advanced planning with internal staff and external contractors as well as real-time troubleshooting. Ensure transcriptionists receive and transcribe audio files in a timely manner and that contractors receive links to relevant folders. Salary and benefits are commensurate with experience and personnel structure of the nonprofit FrameWorks Institute. We offer four different fellowships for public school STEM teachers at various stages of their teaching careers, and advocate for our model around the country, so that we can get a great STEM teacher—one who’s a true master of the subject matter and deeply committed to the craft of teaching—in front of every student in America. The role will enable a dedicated communications professional to execute a variety of strategic communications programs in a fast-paced and mission-driven environment while growing in their career.
That’s why we work to strengthen the ecosystems where inventions can take shape, grow, and flourish. An entrepreneurial environment with huge flexibility and opportunities for growth has allowed the small team of 10 staff to create a large footprint and outsized presence for the Foundation.
The Communications Officer will work with the Executive Director and staff to develop and execute communications strategies that further the Foundation’s mission of inspiring and enabling the next generation of inventors and invention-based enterprises in the US and developing countries. We seek a communications professional who is results oriented and driven by a personal belief in the power of invention to improve lives. The ideal candidate has the motivation to be a key contributor and leader within the organization, adding to the culture of collaboration, creativity, and continuous improvement. Candidates should be well versed in communications strategy development and execution, and have experience leading a range of marketing and communications functions.
We work to ensure that people have access to the care they need, when they need it, at a price they can afford. Participate as a thought partner with program and external engagement staff to help develop, support, and promote programmatic goals through creative communications, including message development, storytelling, blogging, social media, and media outreach. Develop strategies and activities to identify and engage target audiences on the foundation’s goals. Serve as first point of contact for program staff on grantee publications; work with program staff and external engagement team members and grantees to advise them on audience and help determine key messages for publications.
Support the creation of strategies and tactics to enhance the foundation’s brand and identity.
The Digital Communications Manager will report directly to the Communications Director who has primary oversight of the Foundation’s communications.  This position also will work closely with other team members and departments. We pursue lasting change by granting approximately $40 million annually to more than 500 grassroots and global human rights organizations in Africa, Asia, Latin America and the Caribbean and by mobilizing our community in the U.S. We are currently looking to hire a Communications Specialist to engage the greater Silicon Valley community, and to share who we are, the work we do and how others can get involved! Facilitate internal communications and alignment between Wolf Trap’s Education and Communications and Marketing teams.
Contribute to External Communications calendar, and communicate key dates, deadlines and activities back to the Education team. The day became known as “Bloody Sunday” and television coverage of the events triggered national outrage. For example, gay rights gained momentum as mainstream culture and tastes began to move homophobia from the acceptable to the uncool.
We can empathize with the experiences of others, and folks can come together and connect in a way that wouldn’t have happened otherwise. Since 1963, we have been challenging corrupt power structures that undermine a true democracy.
Applicants should explain the relevance of the FrameWorks position to their career goals and past experience in a cover letter. We’re looking for a results-oriented, hardworking, creative person who has a strong background in PR and media relations and an understanding of a range of communications functions within a nonprofit organization.
For more than two decades we have inspired young people to tackle the world’s most daunting problems, advanced the field of invention education, and equipped entrepreneurs with the skills they need to start successful invention-based businesses. Commitment to diversity is one of the Lemelson Foundation’s core values as we work to foster an inclusive work environment. Experience or knowledge of science, engineering, and technology based opportunities, priorities in K-12 and higher education, invention and entrepreneurship, and global development is an asset. The incumbent is a member of the External Engagement team, reports to the vice president for External Engagement, and is based in CHCF’s Oakland, CA, office. Assist in identifying key contacts outside the foundation who can be instrumental in partnering and helping to carry the messages of CHCF. Work with editorial and State Health Policy Office staff to establish release dates and to create and oversee dissemination strategy. Hilton, who founded Hilton Hotels and left his fortune to help the world’s disadvantaged and vulnerable people. Are they reading from top to bottom or do they bounce off after reaching a certain part?Such are the questions that marketers ask themselves when developing the perfect landing page. He or she will also manage and curate the AJWS Story bank, building a robust archive of content about the inspirational work of the activists and communities we support.
We are looking for a talented individual who enjoys a challenge, and can offer their strong writing, design, social media and creative skills. Furthermore, after moral and cultural revolution, we need legislative actions to reinforce consensus and taste in law. Today, we are uniting people and movements around real, transformational change through independent research, networking across issues, and visionary platforms. At least one year of administrative experience at a nonprofit, academic institution or equivalent organization. The Senior PR & Communications Associate is expected to help in furthering our goals of awareness, branding, and media exposure both locally and nationally.
A private philanthropy, The Lemelson Foundation has an endowment of around $370 million and an annual budget of approximately $18 million. We cannot do our work without collaboration between people with diverse skillsets and backgrounds. Experience in philanthropy or non-profits, or managing their communications as an external partner, is highly valued.
Use CHCF’s Customer Relations Management tool to advance program team goals and to monitor effectiveness of engagement approaches. The Foundation currently conducts strategic initiatives in six priority areas: providing safe water, ending chronic homelessness, preventing substance use, helping children affected by HIV and AIDS, supporting transition-age youth in foster care, and extending Conrad Hilton’s support for the work of Catholic Sisters. It involves testing different page factors until you get the best results, which can take much time to track, measure, and implement.To drive more customers and sign-ups to your site, you need the elements in your landing page to form an organic unity.
This position is embedded within the Communications and Marketing team, and reports jointly to the Director, Public Relations and the Director, Wolf Trap Institute for Early Learning Through the Arts. We’re looking for candidates who believe strongly in our mission to advocate for teachers and the teaching profession.
All told, we have provided over $200 million in grants and other investments to hundreds of organizations around the world.


In addition, following selection by an independent international jury, the Foundation annually awards the $2 million Conrad N. Hilton Humanitarian Prize to a nonprofit organization doing extraordinary work to reduce human suffering. In 2015, the Humanitarian Prize was awarded to Landesa, a Seattle-based land rights organization. You want a copy that packs a punch for your CTA buttons for them to become noticeable on your landing page.Ultimately, there is no precise rule to the kind of CTA you must use for your page.
For example, if you are into coding and want to learn how it works so you can change careers, you may want to read the story of Saadika Alard on the page, who answers questions on how she successful transitioned from her retail job to become a programmer.This type of social proof allows Codecademy, or any product or service for that matter, to appear much more functional and useful to visitors. If people are interested in signing up for your mailing list but have reservations, then the opt-in bribe should close the deal with them.Opt-in bribes are rampant among list building campaigns, which is why you need to be creative to offer something useful and refreshing to your audience. Considering the advantages of blogging regularly in business, the site has a clear value proposition that is unlike most list building tactics.Also, the blogging challenge is a 30-day long e-course and not a one-off email. Doing so allows you to gain insights on what works and what does not so you can make the necessary adjustments to your landing page.Got any thoughts or points to add? They spend the majority of their money on companies that make them feel valued or catered to.
As a result, if a brand wants to be successful, the customer experience has to be at the heart of their marketing strategy.When customers come to a brand, they’ve already defined their expectations of both the nature of the interaction they want, and what they require in order to be satisfied. This puts tremendous pressure on the brand to understand what those expectations are and to deliver on them.Numerous studies and surveys detailing the impact of customer experience have been released in the past decade. Every single engagement makes a lasting impression, either strengthening or weakening the customer’s loyalty toward a brand.While most businesses recognize the impact of service on customer experience, many have failed to establish an experience management process — meaning employees are left in the dark when communicating with customers. If exceptional social care isn’t the brand standard,  a company’s bottom line is bound to suffer.The true key to success is to define social care guidelines to be put in place and establish expectations for those responsible for interacting with customers.
They are deliberate with their money, spending hours combing multiple sources before making a purchase. Their research is thorough; they compare products, analyze comments and reviews, and survey friends on social media. Once they decide to buy, they evaluate their experience with a brand — weighing whether or not it met or exceeded their expectations.A good experience with a brand is often shared on social media and review sites.
A few thousand followers on social media see a complaint, they share it with their followers, who share it with their followers, and the process repeats until a company is facing a full-blown PR crisis.
Customer behavior is strikingly different, leading the focus on customer experience to become increasingly multi-dimensional.
This hyper-focused attention on customer experience shows that organizations are starting to put their customers at the core of what they do. The customer’s perception of their experience with a brand is the key differentiator between competitors — companies can no longer rely on product and price alone.Customer experience is the sum of every interaction that a customer has with a brand, both offline and online.
You might need a pesky plugin altered, or you need help with an enterprise-level software integration. One morning, I logged into my computer to find an email from one of the contractors that included an image. The image was a screen capture of a server address and an admin-level username & password. Had there been a legitimate breach, it would have exposed sensitive client and employee data.
Take a moment to recount where you stand, and make sure all the key players are at the table.
It’s not fun news to hear if you’re a social media marketer, but most of the best social marketers have known this for awhile.
They’ve been at too many meetings where senior staff demanded to know what those followers were worth. It’s not fun news to hear if you’re a social media marketer, but most of the best social marketers have known this for awhile.They’ve been at too many meetings where senior staff demanded to know what those followers were worth. They’ve had to create the attribution models to prove the value of their work.These are the type of social marketers who know to generate real revenue. And they know it doesn’t come from likes.Smart social media marketers know that what really matters is if your audience engages with your posts. If no one is clicking or liking or interacting with your Facebook posts – are those posts really anything more than display ads?Of course, even if we pare posts down to “nothing more” than advertising, they’re still valuable. And “just” getting your brand’s name and content in front of people – even if they mostly ignore it –raises brand awareness. But it’s woefully short of what most of us hope to achieve.We need those engagement actions to prompt people back to our sites. But now that Facebook has “Facebook Reactions”, we’ve got to add those too.To understand engagement better, it helps to know which types of engagement actions happen most often. That may just be because they’re so new… or it might be because users don’t really like them. If you’re like most Facebook marketers, only about 6% of your posts are getting seen at all.Ugh.So how do we fix this? How can you beat the average Facebook engagement rate?Well, you can apply all the usual best practices to increase engagement rates.
There are too many company Facebook pages that are painfully boring, and quite a few retail pages that make the same mistake.
They make your audience feel like they’re really getting to know you – not some glossed-over marketing campaign. Generally, the results were almost scary – engagement rates of .11% (one out of a thousand) were common. Even pages that made lists of “The Best Facebook Pages,” “Awesome Facebook Pages,” got awful engagement rates.I started that research because I wanted to show you a few pages that were getting great engagement rates. In the words of Seth Godin, they’re “remarkable”.Surprisingly, these pages may or may not be following the best practices of post creation and sharing. Instead of just dressing their posts up right, these companies and people and causes may be getting their engagement because they are totally committed to who they are. Or they’re fiercely opinionated, like Gary Vaynerchuk.After looking through all those Facebook pages, it seems like it might not be the little touches and tricks I mentioned above that make people engage with posts. But what’s really going to move the needle is way harder than posting at the right time, or adding an image.What really moves the needle is being distinctive.
The challenge is to find the best ways to apply them, and then to keep applying them.But they may only take you so far. As social media gets noisier, and more competitive, and more expensive, the only real way to get massive reach may be to become truly extraordinary from the ground up.
Get that right, and your posts’ engagement may take care of itself.Back to youWhat kind of engagement rates are you getting on Facebook? By now, the flame is already in Brazil, and the route it is taking is revealed in this delightful little animation from the Rio Olympic Games 2016 YouTube channel.If you head over to Twitter you’ll see that there is already lots and lots of excitement about the Torch Relay – and that means that there’s already lots and lots of opportunity to start making your presence known amongst its followers.
And I have to say that as yet there aren’t a lot of brands (I can’t find any at the moment in fact) that have jumped on the back of the #OlympicFlame hashtag.So how could you do it?
Off the top of my head, let’s say you’re in the business of selling sports drinks (or clothes or jewellery or footballs or whatever) – why not try and (pun alert!) spark up an #OlympicFlame selfie competition. I’m going to be following the Flame now with a keen eye to see if anyone is giving it a try.Don’t sell a product? No worries – if you’re offering a service then there’s still opportunity to hijack the #OlympicFlame, especially if it’s an around-the-clock service. My goodness, it’s the sort of strapline that could used to peddle everything from internet services to solar powered light bulbs – and during the Torch Relay (i.e. However, I always felt that one should treat compensation more as a foundation for building a loyal and motivated team. There’s never enough money and we somehow get easily accustomed to our new financial conditions. However, what is even more interesting is the fact that with our remunerations getting higher we’re also less likely to get excited with the next raise.
The key here is financial stability that allows us to shift our attention from making both ends meet to less materialistic professional goals, such as getting sense of accomplishment, recognition, and work satisfaction.All in all, money won’t buy your employees’ loyalty. It has been proven by researchers from Warwick University that making people happy increases their efficiency up to 12%. Hold your horses for a moment, because this golden ticket may not be as easy to obtain, as it may seem.
Don’t get discouraged, ‘cause we aren’t going to dwell here on the intricate philosophical theories defining the meaning of life. The strength of Seligman’s theory lies in the fact that it’s applicable in various contexts, including business.
Alright, since we know the principles, the time has come to put all that wisdom to practice.
Give them P like pleasure, opportunities, and funThe Seligman’s definition of pleasure is simple: maximize positive emotions and cut down on negative ones. However, there a few tips that can make it possible in the work context.It all begins with a well executed hiring process resulting in recruiting the right people for the right positions.
Smart talent allocation along with a flexible career paths will help your employees to not only genuinely enjoy their daily work, but also to make most of their talents.Another thing worth considering are policies minimizing work stress.
There are two areas that require close attention, namely good work organization and stress prevention programs that raise awareness of stress induced risks.
Flow is all about pursuing clear cut goals that not only allow people to make use of their actual skills but also help them learn new ones. That is why one should remember that employees’ happiness is not only a matter of the well coping individual, but also a well functioning group. There are many to ways to facilitate your team work, but one of the fundaments is honest and transparent communication. Share and accept both the good and the bad (to a degree, of course), and make sure that feedback always works both ways.Considering the fact that the most valuable relationships are those that we build and nurture after the working hours, one should also mind the importance of a well balanced professional and private life.
Their culture emphasizes the importance of each and every employee in the building, success is subsequently perceived and then acclaimed as a common goal.
This commonness is not only all about the frequent communication regarding company strategies.
Give them A like accomplishment, appraisal, and masterySince happy employees have the sense that their actions yield effects that contribute to the overall success of the company, managers should not underestimate the power of positive feedback.
One should not deter from giving out a good word for a job that deserves positive appraisal. A starter guide, a simple 101, a short 411, if you will. Got any interesting after-thoughts or experiences to share? If you and your business are struggling to see those same kind of results with email marketing, the problem isn’t email itself … it’s how you’re using it.
And given that the average open rate across all industries is 21.73%, for the vast majority of your subscribers … it’s the only thing they’ll ever see. QuestionsDid you know that adding punctuation in an email subject line significantly affects open rates? However, the second leans on intrigue while the third majors on excitement.Which do your customers like best?
JoyIn a similar vein, the emotions you evoke with your email subject line can also impact open rates.
Fear” in your subject line, this fourth test focuses on the emotions that the body of your email evokes in readers.You could focus on the pain the person might experience from not having your product. Both approaches work, but only one can be used to grab attention at the outset.To stress these emotional states, I like to frame it in terms of “salvation, not sales”:Ask yourself, “What hell does my product save people from? And what heaven does it deliver them unto?”There are lots of hells and good marketing takes advantage of them all the time.
On the other side of the equation, plain emails tend to work better for service-related businesses or info-products. MealThis test mostly applies to newsletters, blog promotion, curated emails, and content marketing. Should you provide a snippet of your most recent content to whet your subscribers appetite or is it better to go ahead and send the whole thing directly to their email?It’s hard to tell if someone reads your entire email, so if you’re trying to gauge interest or simply want to drive website visits, you may be tempted to go with the appetizer option.
Full-meal emails, however, offer more immediate value and can feel exceptionally more intimate. Practically speaking, if the majority of your subscriber view their emails on a mobile device, they may not take the time to click-through to a separate browser window.In the end, the Appetizer vs. Meal test comes down to two factors: do you want to raise your click-through rates or do you want build your relationship with your audience?
Even if your readers have opened your email and  read through to the end … you still need them to take the next step.
ManyToo many call-to-actions cause analysis paralysis and dramatically lower your click-through-rate.At least, that’s what we’ve always been taught … right?Not necessarily. While singularity is almost always paramount, what about the cases where having more than one call-to-action could actually be useful to your reader?
MyFor our final test, let’s go all the way back to ninth grade English and talk about first-person versus second-person pronouns.Less grammatically speaking, should you write your calls to action using “You” or “I”?
Simply put, pronouns are powerful things:Image Credit: Content VerveThose results are amazing, but don’t go changing up all your pronouns just yet!



Writing skills 8 years old
Secret in their eyes 1999


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