What’s the point of changing the cover of a successful book when it comes out in paperback? Actually the move from hardcover to paperback gives the publisher the opportunity to bring the book to a new market (and to those who were waiting for it to come out in paperback!). Take the case of Will Schwalbe’s book, The End of Your Life Book Club publishing in paperback this June.

The hardback jacket design, with its bright green background and golden leaves, was a big in-house favourite and a hit with booksellers and readers alike, which is why we didn’t want to change it too much.
In the end, making sure that the book looks new but maintains the established and easily recognisable feel of its previous edition is always hard, but we believe our art department did a fantastic job with Will’s memoir. On a reasons better Will quick payday loans online than contaminated short term loans along.

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