Things aren’t looking great for Sochi, the Russian host city of this year’s Winter Olympics.
These games have proved to be the most expensive in history, surpassing 2008’s summer games in Beijing.
Back in 2007, when Sochi was chosen, Vladimir Putin said the games would cost his country only $12 billion; how did that turn into $50 billion? In June 2012, charges were filed against contractors at two venues alleging builders inflated costs.
The money being spent in Sochi not only is much more than what was spent in Beijing, but it’s also being spent on fewer events. The men’s restroom at the biathlon building was missing a key element — a wall between the toilets in a stall. Over the last decade this young and diverse industry that has grown rapidly, driven by the desire of organisations and companies all over the world to invest in the promotion and management of their conferences, exhibitions and events. It is tied to a huge number of sectors including the hospitality, leisure, travel and tourism industries.
Courses have a clear focus on personal and career development, in addition to subject knowledge, and many will include work placements, which are ideal opportunities to run real events and be part of consultancy projects. All of these procedures are aimed at showing students the practical side of organising events that will satisfy guests and participants on multiple levels.
One of the main reasons I am attracted to this industry is the satisfaction I will get from working towards something tangible. I am not a 9-5 person, and I feel the lifestyle, work and type of people I am likely to meet, will all suit my personality. I also feel that as the world of work is becomes increasingly competitive, if I have an innovative learning degree (such as this one) under my belt, then it can make all the difference when applying for a job or promotion.
I am a sociable, enthusiastic, resourceful and very organised person, who has a lot of energy and stamina. Possessing excellent communication skills, I am able to establish productive relationships with people at all levels. Whatever I am doing I always pay attention to detail, and am creative when coming up with solutions. On a more personal level I do not have a problem working late evenings or weekends, and understand that this is a role where I am likely to be the first person to arrive and the last one to leave. To get an introduction to the industry I got a job as a volunteer fundraiser with a charity. I have decided to apply to your university because your teaching staff have a wealth of real industry experience. I feel desperately sad for anyone who wants to go to University in this age of hefty tuition fees.


Going to university was very important to me and I didn’t want to study any other subject. And no I do not believe that an event management degree is required to hold a party and unsurprisingly being a party planner did not feature on any part of my degree course. I have not personally organised the Olympics or G8 either but I have organised lots of successful events and conferences that achieved the objectives of my clients. I can only comment on the course content of my own event management degree but I would like to point out that in simple terms it was a business and management degree focused on event planning and the event industry. The other courses I applied and had offers for were in International Business (at the time only a handful of universities offered event management) – I wonder whether that course would be deemed worthwhile or whether that would have attracted as much scorn when actually the basic modules and content were probably quite similar?
I don’t believe Kirstie went to university but as someone who has been lucky enough to work her way up and follow her dream in an unusual career  I would have thought she would be more supportive of others choosing to follow their passions too. In an ideal world people would be able to breeze into a job in the events industry by showing their enthusiasm, commitment and ability to work hard and in some circumstances of course that may still happen. For me university was much more than just the course content, it was also moving away from home and growing up, combined with the opportunity to research and study a subject that I am passionate about to a higher level.
If you are currently studying event management or have recently graduated I imagine that tweets from such a high profile TV personality seem pretty damning. I would love to hear your thoughts on this controversial debate in the comments at the bottom of the page!
Becki Cross is passionate about the event industry and organising conferences is her forte. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Russia’s anti-gay laws have been attacked from various corners, and the bill for the games is said to be the highest in history.
An Events Management degree is designed for these sectors, and will prepare and equip graduates for job opportunities in local, national or international event management.
If your want to enter it then a degree in this subject will give you an edge when applying for jobs, by showing potential employers that you are serious about this field. On many programmes work experience is embedded into the course at each academic stage, thereby allowing you to integrate the theoretical and practical sides of this subject.
A degree will provide you with the relevant knowledge and experience to work within one of the fastest growing and most dynamic sectors of the service economy.
Assessment is through a group project and presentation, an individual essay and a final exam. You can use this example to gain an idea of how to structure and put together your own one. I also enjoy being involved in arranging things, and always look forward to attending special occasions and going out.


I possess an imaginative mind, have an adaptable approach to problem solving, with a knack for seeing potential issues before they arise and therefore pre-empting any difficult situations. In my opinion effective event management is all about planning, scheduling and coordinating not only yourself, but the entire team helping with the event. This was a great opportunity for me to see behind the scenes and experience the kind of challenges I am likely to face in the future.
This was confirmed to me on a recent visit to your campus where I talked to them, and they all appeared approachable, very knowledgeable and proactive, all factors which made a real impression on me.
It will give students the appropriate balance between the academic context for events, and an appreciation of the applied logistical and operational elements of event management. Remember that most employers will be looking for a high level of academic achievement or experience in a similar industry. You are strongly advised not to copy or plagiarise it, instead use it as a resource to inspire your own creative writing. Every day is different, every destination is different and every person you deal with is different. During my time there I was involved in product launches, weddings, graduation ceremonies, open days, and business conferences. They appeared to have the right combination of theoretical knowledge and industry experience. The goal of any events management degree is to produce capable, qualified and energetic graduates who will have a sound academic and vocational experience of the industry, and who will exceed the expectations of any future employers. My duties included meeting clients and trying to get an exact idea of what they wanted from an event. Which is why I volunteer, maintain a blog, take event management classes online, go to trade shows & conferences, and keep up with what the pros are reading.
I was involved in events from the initial enquiry right through to the day when the project was handed over to the operations team. I was part of a busy office and being sales minded I never missed an opportunity to up-sell wherever possible.
The experience taught me the basic logistics of organising an event from concept to completion, how to market it, arrange the catering and also organise health and safety. Upon leaving my senior manager commended me for being a quick thinker, good negotiator and someone who was able to source things that others couldn’t.



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