ErrorSorry!This page is currently unavailable while we undergo routine maintenance.We apologize for any inconvenience. UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. This data can power big picture decisions like which channels you should be investing in, what changes to make to the site to improve user experience, and so much more.
Luckily, Google AdWords and some other platforms like Bing Ads have built in functionality to tag your URLs without any extra work. Luckily, Google has created a very simple tool to help us out with this, because if you are like me, the idea of writing custom URL parameters is not the most comforting. Fill out this quick form and Google will generate a ready-made custom URL that you can literally copy and paste. Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. It matters because the short-hand language of digital sentiment is being created, right now, right in front of us.
We rightly evaluate this data against our user journey maps, and adjust our models based on how accurately we predicted some final outcome (hopefully a huge conversion). Hint: Listening to customers talk to each other about your products in a store is really similar. Today, Facebook is talking about how to let its users express themselves more fully or accurately, without opening the door too much wider to the troll in each of us. But see this move for what it truly is: step one toward a quantum leap forward in sentiment mining for marketing.
The biggest question on my mind at this point is still whether Facebook can act patiently enough to make these new emotional signs a social norm, or if they’ll rush in and create a passing fancy. If the holy grail of digital marketing is surfacing sentiment, at scale, and turning that into truly actionable insight, the process of collecting it must be at worst benign. Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people wins social media for the next ten years. The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent. ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions. Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform. Quality Score is comprised of several things, such as expected clickthrough rate, ad relevance, and landing page experience. To improve ad position for a given keyword, advertisers are presented with two options: increase the maximum cost-per-click bid, or improve the Quality Score of the keyword. Understanding what Quality Score is and how it plays into your PPC performance is important for all PPC advertisers to understand. Landing page quality: The landing page associated with each ad and keyword should be relevant to the search query, useful, and user-friendly. Targeted devices: How well the ad performs on different devices, such as laptops, tablets, and mobile devices. Quality Score is a reflection of the health of your campaigns and influences overall account performance.
Actual cost per click (CPC): Higher Quality Scores allow you to bid for top positions, so achieving a high QS can help stretch your PPC budget. Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates.
Cost per conversion: By paying less per click, advertisers tracking conversions could see significant decreases in the cost they pay per conversion. And we used to talk a lot about apps, and about whether to use an HTML web app vs a native app, how hard it was for the average app to stand out from all the noise in the app store, and about app store optimization (ASO) harking back to the old days of SEO, with its emphasis on keywords for ranking.
So what are the key ways in which we're seeing this shift in user behavior change our approach to SEO?
A new version of the update has recently rolled out, so we can expect to see further impact from this in the next few months. What should we do about it?The key action here is to ensure that your site passes the mobile-friendly test, and to check Google Search Console reports for mobile-specific errors. Site speed and page load timesHand in hand with the focus on mobile-friendliness, there is also a push towards improving site speed and page load times.
Google are not the only ones addressing this issue: Facebook Instant Articles and Apple Newsstand both use in-app versions of content pages to speed up the loading process, and some publishers have also created their own native apps to help solve this. Google’s solution to this is their Accelerated Mobile Pages Project (AMP), which allows publishers and creators of editorial content to build versions of their pages with stripped-back, skeleton HTML, following a set of rules which guarantee speed and force distribution (an important thing to be aware of if you choose to utilize this approach). Mobile-first design of SERPsThis third key area is around Google making desktop search look and feel more like mobile search. What should we do about it?There’s not a huge amount that can be done to address this trend head-on. In addition, you may want to shift some of your focus towards building out your top-of-funnel search strategy, to target less commercial keywords where you will have fewer paid ads to compete with. App integration with web searchGoogle needs to find a way to integrate app content with the rest of the web, or they risk becoming irrelevant.
The solution for Google is to start indexing and serving app content in the web search results, and this is what they are trying to do with their work around app indexation and app streaming. What should we do about it?If you don’t already have an app, this may not be relevant to you. Where’s this all heading?I believe that all of these trends are supporting a wider push by Google towards their goal of building the ultimate, intelligent personal assistant. And already, users are realizing that they can provide fewer contextual signals within their keyword search and the search engine will still know what they’re asking. These are all signals which in the future could be used to determine the most relevant results to serve - potentially before you even ask. When you combine all of these signals with the integration of the public index (what we currently think of as the Google search index), the private index (your emails, photos, calendar, etc) and app content, Google could have the ability to know as much about your day to day activities as any human PA. Read the full article here New Evidence: Does Google Count Keywords in Anchor Text In Internal Links? If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. As you can imagine, this offers some great information to users that want additional questions answered without hunting for them. The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper. More often than not, Google only creates question boxes for the most general, often searched terms.
Interestingly, these are not the ordered results of the search, but they are within the first page. Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses. Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page. But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better. We have a very handy infographic on how to use Schema.org as well as a number of free Schema generators to help you out. Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? A bonus to look for would be automatic geolocation detection — the ability of the widget to detect where a customer is searching from.
And, finally, there may be extra features you’d like to have to ensure the best possible experience for both users and your business. Keep all of these necessary and optional features in mind when evaluating Store Locator widget choices.
Pricing varies widely, from free to upwards of a $1,000 initial investment with reduced rates for subsequent years of service.


I’m writing this because, having looked at a considerable number of live store locators while researching this article, I found landing pages like this one with next to zero content on them, landing pages like this one with a very meager attempt at content that is observably duplicative, and landing pages like this one with some duplicate content, but also, some added value for local users. Am I handing out a lazy pass for all?Are lax standards a good reason to go with the minimum effort and call it a day? In a competitive scenario, if your store is the only one maximizing the potential for consumer engagement on your store landing pages, you are working towards impressing not just search engines, but customers, too.
Tools like Google Analytics give us detailed information about not only what sources are driving the most traffic to our site, but also the quality of that traffic. It’s called auto tagging and I highly recommend turning it on for just about everyone. But measuring a user’s emotional engagement with a written post, or a video, or a specific product requires that we go beyond surface metrics like searches, clicks, and time on page. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. After logging into an account and navigating to the keywords tab, hover over the white speech bubble in the status column of your keyword.
If people who see an ad click it at a high rate, that indicates to Google that the ad fulfills a searcher’s need.
When the keywords you bid on closely relate to the ad triggered, there is a better chance they will relate to the user’s search query. Advertisers looking to rank in the top positions in the search results while not paying a premium should focus on achieving high Quality Scores. Additionally, by creating highly relevant ads and landing pages, conversion rates will increase anyway. However, monitoring QS across a PPC account can be a good diagnostic tool when looking at overall performance. When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile.
Now, we talk about the other ways in which people can use and discover our apps — such as app indexation and app streaming.
This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue.
This is particularly noticeable on editorial sites, where an ad-revenue business model leads to lots of different elements required to load a page, despite the actual content being fairly lightweight.
The card-style layout, which makes the distribution of content easier on a variety of different screen sizes and types:2.
This allows Google to serve the most relevant version based on the context which they have around that particular user and how they prefer to use the web. This means a single interface for all types of searches, and eventually, an intelligent personal assistant which can anticipate your next question before you ask it. Do you agree that it’s heading towards the development of intelligent personal assistants?
I would certainly NOT go and implement sitewide changes to your site based on this or other recent posts. The more narrowed the search term or phrase, the less likely it will be to have question boxes.
Looking at the related questions sources, they tend to be drawn from the most popular results from a search.
The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites. I was never able find any correlation between having Schema markup and being featured in the related question boxes.
On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for.
But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs). This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it. But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices. If not, then you’ll have a problem with all travelers who may be trying to find your business in a strange city and have no idea what the local zip codes are. This is must these days, given that as many as 50% of mobile queries may have a local intent. You don’t want to have to redevelop your website, just to get your widget to function.
This might include search text autocompletion, the ability to sync with Google Docs to upload location data, or search filters that allow users to refine results based on personal criteria. Captera has recently done a good job of profiling a number of popular options which should help you hone in on the right solution for your company. Wordpress offers a number of free and premium store locator plugins with varying degrees of popularity. Not trying to hurt anyone’s feelings, but, with the exception of the last example, the sheer volume of locations operated by these companies has likely caused their marketers to settle on the most minimal effort possible to differentiate between landing pages.
Google is correctly finding for me each of these businesses in the right cities, both organically and locally, when I search for them.
If you have hundreds of locations, the cost of going the extra mile on your store landing pages may not show any easily-discernible ROI. You could end up earning more than your fair share of those 50% of local-intent mobile queries, in city after city. I know it is, because I have been nauseated since listening to the president's summit last Thursday.If nothing else in this never-ending suffocation of American health care has been clear, the sham was transparent enough. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA.
You need to empower the tool by setting up proper tracking parameters for all your marketing campaigns.
Your Quality Score is then combined with your maximum cost-per-click bid to determine your Ad Rank.
By working through Quality Score best practices, advertisers should see an increase in the performance statistics they value most. Google announced that they saw a 4.7% increase in the number of mobile-friendly sites in the two months between announcing that the update was coming and when it actually rolled out.
I’d love to hear your thoughts in the comments!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.
For any paid product, I recommend choosing only those which offer a free trial period of at least 1–2 weeks so that you can be sure the solution works for you. The last of these (REI) has actually done a good job of adding interest to their pages by including a regional event schedule.
While I would never advise a small business to take a least-effort approach with their store landing pages, it’s my conclusion from my research that established brands can get away with a great deal, simply because they are established. If your marketing department throws its hands up in the air regarding differentiating store #157 from store #158, there may be a lack of available creative solutions to the scenario. The new car, the camper-trailer, the jet-skis, naming rights to the next planet…everything. It has to be a truly useful set of tools that fit our lives and bend to our moods, good and bad. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! It seems you can get the right data in front of the customer with a very minor effort, and that the minimum requirements for data on those pages would be that they have correct company NAP on them and are indexable. But, you, you smartie, have not only got a unique paragraph of text on your pages, but also store-specific reviews, and a maintained schedule of guided hikes in the region.
We heard them mock their own bill by referring to it as a "prop." We watched as those who opposed the bill were insulted and shut off from discussion, and the end result was an immediate threat to "go along" with the 2,400 pages of lower- quality, higher-cost, more restrictive medical treatment or take it up at the polls in November.Do the progressives have no intellectual honesty left in them? All three of you link to your respective landing pages from your Google My Business listings.


They know, as every American instinctively knows, this bill is not affordable to the citizens of this country, and they also know that it will reduce the availability and quality of health care for the majority of citizens.
This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set.
It appears that, like spoiled children, these '60s leftovers care not about anything except their own power.
For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries. If we allow one-sixth of our economy to be taken over by what has essentially become a handful of "government gangsters" (Michael Barrone's term, not mine) we are in serious trouble. The Constitution says, "We the People," and the people need to break the tyranny of those in office and take back our ever-dwindling ability to live in freedom.CYNDI WEBSTER  Whatever you call it, data were incorrectReader Glen Gifford (letter, Feb.
Move on to the important stuff.It's like a group who claims the sky is falling, using doctored data to "prove" it.
Or in the case of global warming, government will force you to give it money, burden and tax industry with green regulation, and enjoy telling the rest of us what to do in perpetuity.As you read this, Democrats in Washington are planning a huge energy tax called cap-and-trade to "fight" climate change. The first of many, I'm sure, it will burden every citizen and business with higher costs of, literally, everything.Questions for the Tallahassee Democrat: Is what George Will says true?
Did Phil Jones of the Climatic Research Unit admit there's been no warming in 15 years or that the earth was warmer during the Medieval Warm Period?
If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. Did the IPCC retract its assertion that Himalayan glaciers are melting?Then, why doesn't the Democrat report on it? If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature! The state Senate last week approved a 294-percent increase in the state cigarette tax, and unless the House or Gov. Crist rejects the plan, it will punish the very taxpayers the stimulus package purported to save. A cigarette tax increase is a regressive tax hike on the state's low-income population during a devastating recession. Florida smokers' median household income is almost $10,000 less per year than that of Florida nonsmokers. In some of the state's poorest counties, the cost of cigarettes will surpass 5 percent of household income. Cigarette tax increases also have detrimental effects on nonsmokers by damaging the larger economy. Raising the price of a pack of cigarettes higher than those found in bordering states promises to not only repel out-of-state consumers but drive Florida citizens over the state border, where prices are lower.
Retailers are justifiably clamoring to defeat the tax hike, because they see sales evaporating as customers buy their cigarettes in Georgia and Alabama, where a carton will cost almost $10 less. The price advantage that Florida's retailers enjoyed will go up in smoke if this tax hike happens. Florida Senators are lauding the $1-per-pack hike as a victory for both balanced budgets and anti-smoking initiatives, but the reality is a cigarette tax increase cannot achieve both. Any drop among in-state cigarette purchases goes hand-in-hand with a reduction in tax revenues, leaving another gaping budget hole in the future.
As growing numbers of Florida smokers buy their cigarettes somewhere else, revenue projections will not be met. Between FY 2002 and FY 2007, state cigarette taxes were increased 57 times; 39 of those increases yielded revenues that fell short of predictions.
In New Jersey, cigarette tax revenue actually declined after a tax hike there, with revenues falling 181 percent short of expectations. A study by the National Taxpayers Union found that, after 35 tobacco tax hikes between 2004 and 2006, 22 states followed up with other tax increases.For those of you keeping score at home, cigarette taxes are bad for smokers, nonsmokers, the poor, retailers, the government and anyone who cares about the state's economy. It appears the only people these tax hikes benefit are the misinformed, who will change their tune soon enough.The fact that any tax hikes are on the table is preposterous. Florida expects to receive a $13 billion infusion from the federal government as part of President Obama's stimulus package. The reasons to oppose it are numerous, and with a $13 billion check in the mail, the excuses to embrace it are nonexistent. Additional Facts ABOUT THE AUTHOR   Josh Culling is state government affairs manager for the nonpartisan National Taxpayers Union, which has more than 24,000 members in Florida and works for lower taxes, smaller government and economic freedom.
We need a government that will encourage entrepreneurs and preserve property rights, thus allowing citizens to invest in America. This is what has made America great — letting one choose his or her own destiny. But keeping people employed through government jobs at the taxpayers' expense will not stimulate the economy. Government should reduce jobs, just as the private sector does. This brings me to ask why we, the citizens of Leon County and Tallahassee, are being hit with so many fees in these troubled times? Are citizens here obligated to furnish local-government employees with a better lifestyle by imposing fees while local businesses are hurting for sales? What's next? The city and county should first look at the situation we have now, which is an ex-fire chief managing the Emergency Medical Services (EMS) and a fire chief managing the Tallahassee Fire Department. Taxpayers are covering the cost now, and taxpayers have always paid for fire protection through their property taxes.In the 1960s, '70s, '80s and '90s, property taxes paid for local government without the fees we are faced with today. It appears that, like spoiled children, these '60s leftovers care not about anything except their own power. Did Phil Jones of the Climatic Research Unit admit there's been no warming in 15 years or that the earth was warmer during the Medieval Warm Period? Did the IPCC retract its assertion that Himalayan glaciers are melting?Then, why doesn't the Democrat report on it? Florida smokers' median household income is almost $10,000 less per year than that of Florida nonsmokers. Florida expects to receive a $13 billion infusion from the federal government as part of President Obama's stimulus package.
But keeping people employed through government jobs at the taxpayers' expense will not stimulate the economy.
What's next? The city and county should first look at the situation we have now, which is an ex-fire chief managing the Emergency Medical Services (EMS) and a fire chief managing the Tallahassee Fire Department. If Nader hadn't drawn 90,000 Florida votes in 2000, the reasoning goes, a handful of his supporters might have closed their eyes, swallowed hard and voted for Al Gore — probably closing the 537-vote gap by which Bush carried the state. Once again, the Democrats will be the peace party while the Republicans defend their policies. Charlie Crist's well-timed endorsement of McCain raised his running-mate ratings in the GOP. Bill Nelson, having won four times in a state with 27 electoral votes, should be on the short list of either Democrat.
They're affable and telegenic, but they have shown they can be tough, capable campaigners.
On the other hand, gay-marriage proponents, who have pushed this issue in the courts and legislatures from Hawaii to Massachusetts, seem startled and offended when their cause runs into resistance. Ulysses Grant's drinking, Abraham Lincoln supposedly joked that he would find out what kind of liquor Grant liked and send a case to each of his other generals. Well, Leon County has always had totally clean elections — zero defects in the recounts, readily certifiable results, relatively short lines, few if any complaints from candidates. Even in the post-presidential merriment of 2000, Ion Sancho's office stood out from the rest of Florida. So now Sancho is investigating allegations of drinking on primary night by some of his employees. Considering how well our elections have run, maybe he ought to find out what they were drinking and send a case to colleagues in some other counties. With the interviews to begin in FSU's athletic-director search, did you know that the first FSU AD was a woman? Montgomery entered Florida State College for Women, she found there was no provision for recreation for women students outside of a couple of tennis courts.
Some said it was not quite ladylike for women to take physical education and was a hazard to the health of women to take violent exercises.
When FSCW became FSU and men were enrolled, a football team was organized, and of course a (male) coach was hired. Montgomery had a doctorate in physical education, and the coach had only a bachelor's degree, she still remained head of the department of physical education.



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