SPRINGFIELD, IL (IRN) – The Illinois Senate could soon decide to increase the number of ways you can play the lottery online.
The lottery’s deputy chief of staff, Jen Acker, can’t estimate how much above the current $5.5 million the expansion would bring in but said the online sales are less than one-half of 1 percent of the lottery’s total take. Au sujet de la WLA A propos de nous Comite executif Reunion generale Reglements generaux de la WLA Bureaux d’affaires Budget Comites WLA Code de Conduite Congres des loteries et jeux Calendrier des congres Seminaires actuels Congres de la WLA Congres des associations regionales Rapports et presentations des seminaires Convention Reports Nouvelles Nouvelles Recherche de nouvelles dans les archives Membres Comment devenir membres Loteries membres Collaborating Members Membres associes Membres honoraires Jeu responsable Principes du jeu responsable Cadre du jeu responsable Jury d’evaluation independant du JR Guide d’elaboration de rapports Etudes de cas du jeu responsable Groupe de travail de JR Loteries certifiees au jeu responsable RG Awards Services Vue d’ensemble Securite Jeu responsable Demande de proposition Directives marketing Publications Formation et education Prix Reseau juridique Ventes des membres et autres data des loteries Member Downloads Discussion Papers Contributeurs Comment devenir un contributeur Contributeurs Platine Contributeurs Or Securite Comite de la securite et de la gestion du risque Standards des controles de securite Membres certifies Auditeurs qualifies Liens Associations regionales Associations et organisations de jeu Autres nouveaux services All member-only content is displayed in gold and indicated with a star. CHICAGO IL, October 11, 2013 – The Illinois Lottery introduced a new integrated advertising campaign developed by Downtown Partners Chicago, Critical Mass and commonground to help promote its new draw game, Hit or Miss. Hit or Miss – a member of the Good Life family of Games – costs $2 per game and players win cash by matching 8 to 12 numbers, or by matching 0 to 4 numbers. At the forefront of the Hit or Miss campaign is humorous creative that delivers an effective message for the new game.
Alongside the general market creative crafted by DPC, commonground created a Hispanic version to appeal to multicultural audiences.
The Hit or Miss advertising campaign also features coupons, point-of-sale advertising materials along with radio spots, billboard creative and promotional events. Click here to view the Illinois Lottery’s new commercial by DPC and here to see creative from Critical Mass.
Chicago Connection keeps you connected to events, activities and people who inform us of what’s going on in the Chicagoland area.

Every week, we are so inspired and educated by our listeners and local organizations who take the time to share what they’re doing for our community. With back to school time here, kids will need school lunches ~ that’s extra grocery shopping! Did you know that the Illinois Lottery has 4 mandated instant tickets where 100% of the profits from the ticket sales goes directly to a cause? The amount of people that this scholarship has benefited, and the accomplishments they’ve made not just locally, but nationally, is mind blowing  . The campaign leads off with a TV commercial developed by Downtown Partners Chicago (DPC) and picks up where the initial spot for the Good Life family’s instant games left off – in a factory for The Good Life Inc. Each digital creative element depicts the main character from the TV spot and shows just how valuable hitting or missing can be on the new game, Hit or Miss.
For the launch of Hit or Miss, we aimed to accomplish both goals by creating fun elements that teach people the new way to play,” commented John McLaughlin, COO and executive sponsor at Critical Mass. What the NIFB does is a great reminder that people need help ALL year long – not just around the holidays.
We look forward to sharing more of our favorite interviews with you, letting you know what’s going on in the Chicagoland area,  and of course we’d love for you to get involved!
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If you or someone you know has a gambling problem, crisis counseling and referral services can be accessed by calling 1-800-GAMBLER (1-800-426-2537). The legislation would expand that opportunity to all seven, plus any draw-based games the lottery would add in the future. With overall odds of winning at 1-in- 4.54, Hit or Miss offers the best odds of any Illinois Lottery draw-game. This time, the action happens in the Innovation Department where several employees share their unique ideas for new lottery games with the department’s supervisor. The Hispanic campaign includes mass media tactics as well as direct tactics such as couponing. Chicago Connection reserves the right to decline events and interviews based on relevance and nature to B96 & KHITS demographic. Ultimately, Hit or Miss is chosen as a game concept that allows players to win in two ways just as the name states, by hitting or missing.
The commercial was filmed at International Union of Operating Engineers (IUOE) Local 399 located in Chicago, Illinois.

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