On the heels of last week’s Mega Millions fever, Illinois became the first state to allow players to buy lottery tickets online.
Omnicom’s OMD unit is handling the search and social media campaign which will target 21-to-34-year-old early tech adopters. Illinois lottery chief Michael Jones predicted online sales could attract 1 million new players when Mega Millions jackpots exceed $100 million.
Springfield, IL - The Lotto winning numbers from Wednesday, April 11, 2012 are 1, 4, 10, 12, 13, 49. As of April 11, the biggest lottery jackpots in the world are Italy's Superenalotto ($108 million), Powerball ($94 million), EuroMillions ($70 million), and Mega Millions ($42 million).

On April 14, Spain's Loteria Nacional will hold a special lottery draw with $110 million in cash prizes. Officials announced that no player has matched all six numbers and the $8.5 million jackpot will roll over to Wednesday's drawing. Marv DumonSan Diego Lottery ExaminerMarv Dumon writes daily columns on a range of subjects including national policy, business, literature, sports, and gaming. The state is using this new opportunity to lure a larger number of younger players to invest smaller amounts, rather than rely on its base of older, habitual enthusiasts. It’s a change in the retail environment for a generation of potential players who conduct their lives online.

21, 2011) - On Monday, Illinois Lottery released the draw results for Illinois Lotto which currently has one of the 10 biggest jackpots in the U.S.
An additional 21 states, including New York, are considering this pilot and are watching the level of interest.
The game was well received due to its delightful gameplay, cute lead character, and innovative level design.

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