Importance of a Communication Strategy by Stan Mack Communication strategies foster effective information sharing..
In the business environment nearly all individuals within an organisation will belong to one or more groups or teams.
CMI is also an awarding body, providing a qualifications framework which sets benchmarks for performance within businesses.
Below are external web links provided by Chartered Management Institute in relation to their business activities. Subscribe to our newsletter for current business news including lesson plans and activity ideas. If you learnt more about Using teamwork to build a better workplace from this Chartered Management Institute case study, why not share it with others? This page and contents, ©2016 Business Case Studies, is intended to be viewed online and may not be printed. A team is a set of people with a range of different skills who will ideally have objectives that contribute to the overall corporate strategy of the business.


This case study illustrates how CMI, by training managers and leaders, supports the work of effective team-working within the workplace. Teams provide an opportunity to share ideas and strengths and use a variety of viewpoints and experiences. It has been providing advice that supports individuals and businesses for more than 60 years.
This advice focuses on developing management skills and leaders in the special role that they have in motivating and inspiring others at work. A poor communication strategy allows for information blockages, making it hard, for example, for managers to monitor employee performance or for employees to understand orders from management. For example, a small business owner might want to monitor her factory’s performance to ensure enough product is on hand to meet customer demand, but not so much that her company must pay unnecessary storage costs. So the objective of her communication strategy is to ensure the information she receives from her employees is current and accurate, which will allow her to control the rate of production effectively.
For example, she must specify what production data she wants from her factory workers, as well as what consumer-demand data she wants from her sales team.


Further, she doesn't want to read dozens of reports each day, so she’ll ask a manager from each department to provide daily summaries that allow her to make informed decisions.
Clearly, instituting this communication strategy will involve careful planning and delegation.
Business owners must maintain and monitor their organizations to ensure communication channels are clear. For example, the factory owner will have to design training programs for new hires to ensure they understand what types of data she expects from their department.
Otherwise, staffing changes could result in a communication breakdown, jeopardizing her ability to fine-tune production.



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