Project Managers are also Project Stakeholders, and therefore have a responsibility to improve themselves.
For a variety of reasons, you will probably not receive effective feedback from team members, customers or functional managers. Remember to regularly evaluate the success or otherwise of your stakeholder management strategy, including a re-assessment of their interest and influence.
Use different strategies for the different groups of stakeholders (as classified in step 2). We’ll look at how to develop skills with each of the above communications in later articles. Some stakeholders are very powerful people, but YOU know more about the project than anyone else. The most important thing you can do is to build rapport by making people feel important, knowing what they expect, and keeping them informed.


Inform them about what requirements will be met, and what requirements will not be met, and the reasons why.
You need to understand, quantify and document stakeholder’s needs, wants, and expectations in relation to the project, to create requirements that can be managed as part of the Scope management process.
Atlanta Local Food Initiative’s annual event brings edible fruit trees and berry bushes to your community this weekend! There are many varieties of berries you can grow on your small farm, all with different benefits and requirements. This is someone who provides their expertise in order to help you advance your career, enhance your education, and build your network.
The best way to influence them to support your project is to educate them about the benefits of the product and the project.
The more you understand stakeholder’s needs, the better equipped you will be to meet their expectations.


Remember that requirements cannot be fully defined at the beginning of the project, due to the concept of Progressive Elaboration (where we understand more about the project as time progresses).
Reframing (the ability to see events from another person’s perspective) can be a useful technique for identifying stakeholder expectations, as discussed in the post about negotiating. If you are constantly overstressed, anxious, lacking in self-discipline and without vision then you are out of control and will have little credibility with those around you.



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