I just watched the UK National Lottery’s new storytelling-styled ad aimed at selling more lottery tickets. For every ?1 that the public spends on Lottery tickets 28 pence goes to the Lottery good causes.
Inspired by the story of 800 metres runner Jenny Meadows’ mother, our newest TV advert looks at how National Lottery funding helps British athletes achieve their dreams. Thanks to TNL players we’re helping over 1,200 British athletes fulfil their dreams at London 2012 and beyond.

With or without an investment in such contrived ads, the national lottery will keep on selling tickets.  Ads such as these are a wast of money.
Tags:GBP, Jenny Meadows, London, metres runner, National lottery, pence, storytelling, The National, the Olympics, What do you think?
Powerball is an American lottery operated by the Multi-State Lottery Association (MUSL), a consortium of lottery commissions in 29 states, the District of Columbia, and the U.S. These are the arts, charities,  voluntary groups and social enterprises, heritage, health, education, the environment and sports.

JACKSON as Benny, NATURI NAUGHTON as Stacie and BOW WOW as Kevin Carson in Alcon EntertainmentOs comedy OLOTTERY TICKET,O a Warner Bros.
Lottery funders are the organisations that distribute the good causes money to local communities and national projects.

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