Michigan is quickly becoming a model for other states that are thinking about online lottery systems, nearing 100,000 users and $4 million in revenue in just a few months — despite an absence of promotion and marketing. The new online lottery system has already generated $3.7 million in revenue for Michigan, taking into account payouts that have been made to winning players.
Holyfield said the under-the-radar rollout of online lotto games was designed to ensure the system was functioning properly before wider exposure. Michigan, Illinois and Georgia are the only states with online lottery games so far, with Illinois’ iLottery doing very well in its early stages, as well.

That anticipated growth is projected to increase the Lottery’s contributions to the state School Aid Fund by nearly $120 million over the next four years and another $360 million over the four years after that. Radio promotions are in the works, and more lottery games will be added online soon, as well. Dustin Gouker has been a sports journalist for more than 15 years, working as a reporter, editor and designer -- including stops at The Washington Post and the D.C.
Michigan Lottery is planning radio promotions next month and is working to eventually make draw games, such as Mega Millions or Powerball, available for play online.

Michigan, before the numbers above were even released, was bullish on the future of its iLottery, expecting almost half a billion dollars in revenue over the next eight years. He has played poker recreationally for his entire adult life and has written about poker since 2008.

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