The good news is that there is a tried and true framework for developing a content plan to ensure that your site can attract qualified visitors and will engage those most likely to become customers. In this post I’ll share this framework to help you evaluate your business and customers, and develop a strategic content plan to help you meet the needs of your target market, and in turn your own business objectives. The following steps walk you through a research oriented planning process designed to build a content plan based on the needs of your target market.
Your business’ buying cycle in the simplest sense is the journey your customers follow in order to buy a product or service. The breakdown itself is simple enough to understand, the question here is what does the buying cycle in your business mean for content?
This entry was posted in Business, Cool Tools, Marketing, SEO on April 25, 2016 by Charles Coxhead.
On the local level, individuals should ensure they are running all of the latest up-to-date software versions and actively updating your virus protection definitions.
This entry was posted in Business, Cool Tools, Developer, WordPress, WordPress Themes on October 23, 2015 by Michelle Galvez.
With a myriad of distractions available at our fingertips, productivity blockers are always just a click or a swipe of the finger away. The first important date to target is Black Friday, which lands on November 28th this year, with a lot of stores pre-releasing their deals to the public before the day even hits to help people avoid lines and traffic. Make sure you also utilize remarketing via Google or Facebook for all lost prospects with discounted offers to return and finish the sale. As aforementioned, you will want to have dates locked down on your calendar for when to start exposing people to your upcoming offer.
For more help with the top holiday dates and scheduling your calendar, check out ExactTarget’s 2014 Email Marketing Holiday Calendar here. Not only will you want to offer an exclusive, time-sensitive offer and in some cases flash sale on your site for the holiday, but you will also want to get creative and avoid the mundane percentage discount.
Regardless of the offer, you also want to make sure you make it easy to return items and possibly extend your return policy for items purchased within the holiday season like Best Buy. Data provided by emarketer shows that sales volume is continuing to grow year over year thanks to mcommerce, the “always-on commerce” in your pocket. We hope these last minute tips will help you this holiday season on gearing up for more sales. Moodle, an acronym for Modular Object-Oriented Dynamic Learning Environment, is an open source suite of software tools that is designed for those who wish to create educational courses or web pages that have a more natural and organic method of learning and teaching. Once you have the program running, locate the Educational tab in the left-hand sidebar and select Moodle.
You can choose to have a copy of successful installation confirmation emailed to you, if you wish to have additional copies of this information, at this point in the process. Simply check with your host provider that your server is running the required version of PHP to get Moodle up and running. With Softaculous, installing Moodle is as easy as a few simple clicks and providing a few pieces of basic information. Moodle provides a powerful suite of tools that allows for complete customization to meet the exact needs of the developers and educators. This entry was posted in Cool Tools, Technology and tagged cpanel, Educational Software, Educational Website, Moodle, softaculous on January 24, 2013 by admin. I’d initially like to expand on use of the research methods I use from the original research method infographic. Adwords Keywords tool is a great tool for scraping together a bucket list and finding which keywords present current opportunity for optimizing your site or advertising campaign. Head on over to Google Correlate, which finds search patterns which correspond with real-world trends. I will certainly be paying closer attention to iPhone developments and releases now, with a view to how they impact our mobile app behavior. This entry was posted in Cool Tools, News, SEO, Social Media, Technology and tagged #bigdata, android web apps, iphone web, online tools, web apps, web apps iphone on January 17, 2013 by admin.
Earlier in the year, we conducted a survey of website owners and managers to understand their online business. I have made a few assumptions in deriving this research, and for those academics who want to qualify the number crunching, please write a comment for me, and I’ll see if I can follow up personally. Survey Results Spend on Online Marketing by InMotion Hosting is licensed under a Creative Commons Attribution 3.0 Unported License. The ratios of groups sizes to one another seem to match patterns we see in our existing customer base. 147 respondents is too small a sample to give an accurate assessment of spending on online advertising. Out of all the respondents that showed an interest in marketing costs, only 65% of them reported they actually put their hands in their pocket and spent money on promoting themselves.
Spending on online advertising This includes all forms of paid advertising including Facebook paid ads, Google Adwords and Display Networks. What is not shown on the graph though is something harder to explain: That out of our sample of respondents the biggest pool of spending are those in VPS hosting, attempting to draw in their traffic mainly through Search advertising. One insight the survey results seem to offer, is that as websites progress up in resource requirements, advertising focus moves away from paid search listings, to banner advertising on display networks. SEO spending is hard for people to quantify, so the questions were designed to prompt users into thinking about their spending habits.
Classic SEO spending comprises of subscriptions to SEOmoz analysis tools, and a lot of time backlinking and site restructuring.
Overall, Social Media tools receive less monetary commitment than any other form of online promotion.
Perhaps the general public opinion is that social media is free, and therefore should not be invested in. One consistent fact across all responses, was that there is an even distribution of spending among all website owners. This entry was posted in Cool Tools, Infographics, News, SEO, Social Media and tagged advertising costs, how much to spend on advertising, marketing costs, marketing spend on December 10, 2012 by admin. Web design and development entails a huge variety of disciplines; from photo enhancement to code edits and having the tools to handle every possibility can become a  costly investment. Created by Adobe, Kuler is a free web-hosted application for creating color theme inspiration and experimentation. Pixlr is a free flash-based web application for mobile and desktop image tools and utilities.
This entry was posted in Cool Tools, News and tagged apple icon generator, favicon generator, icon generator, iphone icon generator, iphone icons on December 6, 2012 by admin. Infographics are great because they encourage your visitors to engage and scroll around for longer to disseminate the information. Templates, icon sets, and anything your readers can download and come to you for recommendations.
You are free to use our content on your websites, critique it, and re-use it for personal or business use, all we require is a link back to our website.
This entry was posted in Cool Tools, Infographics, SEO and tagged free articles, free content, free downloads, free facebook templates, free infographics, free software on November 27, 2012 by admin.
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Rather than the usual brochureware and marketing speak we are aiming here to develop content that answers questions and helps potential customers reach a decision to buy from you. The customer journey will be different for different industries, longer or shorter depending on the nature of the product. Let’s take a look at the buying cycle from both a customer’s and content strategist’s perspective to tackle each stage head on.

In today’s online world, these threats are becoming more and more widespread and diverse in nature. Synchronize – In an age of digitalization, we have calendars on our computers, phones, daily planners, social profiles, and more.
Keep Track of Time – Over the course of a week, keep a log to see how much time you are spending on tasks that are unimportant or that can become automated. Minimize Distractions – Schedule a daily period of time where you prevent yourself from being distracted unless absolutely necessary. Don’t Overschedule – Having too much on your schedule is an easy way to begin to feel overwhelmed. The information age is going nowhere, so rather than blaming these distractions, take measures that help you stay productive. InMotion Hosting is giving you some important things to check off your holiday list to help your online store gear up for the season.
Another one for local shops that have an online presence is Small Business Saturday, which takes place on November 29th this year and is the perfect time to include in-store and online promos.
Typically, you will want the highest discounted offer to hit first before everyone runs dry on funds by the later targets like Cyber Monday. With all that extra holiday traffic, you will surely want to build some solid audiences in your respective advertising networks that you can go back to. Along with warming up before the offer goes live, you will want the hard dates that your offer will not only be marketed, but go live on your site.
You can offer free shipping at a certain purchase threshold with an added incentive such as free swag. With that being understood, we can not emphasize enough that your online store and marketing messaging have to work well with desktop, tablets and mobile devices. To learn about your CPU usage, simply click “Resource Usage” in the advanced settings section of your cPanel and the graphs will populate. As always, if you need help understanding your usage graph, our support representatives are standing by 24×7.
Appropriate for use on Windows, Apple and Linux operating systems, Moodle software allows for complete customization and changing of base code to meet the exact needs of the programmer and educator. But Moodle is a dynamic platform that requires some up-to-date features of the latest PHP server software.
If you chose to have one emailed, you should also receive that shortly after the completion of your installation.
That is all it takes to install a powerful suite of software tools that allows programmers, developers and educators to work together to create new types of learning and educational modules that use a revolutionary way of teaching.
Free, open source software tools such as Moodle allow for easy access to powerful technologies that can be tailored to meet individual needs.
During my own research on web trends I have made some interesting discoveries that can help you learn about upcoming web search behavior related to your own niche.
I have a personal interest in finding out what our own audience would love for me to write about, either through feedback, or understanding our audience demographic better. There is a similar tool in Adwords that shows you a volume of search against certain keywords. If you want to get down to the real nitty-gritty and find out why the opportunity exists, you need to find which opportunities are growing, plateauing, or falling. It has it’s own forecasting tool in it, and a bunch of related terms suggested for you to plug in and test out. Google shows us not only is the term rapidly increasing in frequency of search but alongside it are many new breakout terms related to mobile devices.
Here we can see what consumer driving forces are behind online trends by matching search volume patterns.
We wanted to learn something about the real issues that online business owners face when making decisions about their online advertising budget. However, it is a significant pool to start to see spending habits and determine the focus for the next set of research. The average spend amongst those that did budget for online promotion was a surprisingly meager $202 per month. This includes text-brokering, paying for press releases, link building, CRM subscriptions and analysis tools. This includes monthly subscriptions to CRMs for social media management, automation and scheduled posts tools, multiple account management tools. Even if you add in spending on Facebook promotions at an additional $1,370 across the board for all website groups, this total of $2,660 per month across our entire respondent pool represents a small amount of commitment. The importance of social media engagement for businesses is constantly over-hyped, yet here we have results that show it is the smallest portion of spending across the board by all online business.
Our survey attempted to draw out any hours used and not accounted for by asking respondents what hours they spent doing online activities. An average spend of less than $10 per person per month and no significant big spenders makes the social media marketing scene a steady outflow, but not an investment spend. However, there are a large number of free web development tools available  free for download or online, from photo editors to assimilated development applications that will help in the creation and design of a website. It has a simple, user-friendly interface that makes developing mockups of a website quick and easy.
Users can choose, modify, create, mix and match colors; creating their own color swatches with RGB and HEX codes. Since Pixlr has a Flash foundation, they are able to provide significant advantages over a HTLM5 base.
GIMP is an open source graphical editing software, who’s main comparison is Adobe Photoshop. Working directly in the browsers, users simply drag and drop images to the canvas and begin working to create unique CSS sprites. Our own tool by InMotion Hosting, is a favicon generator that also creates the iTouch web icon. We want your websites to thrive and host valuable information to generate your online business. There is no ranking penalization for duplicate content, and they are quick and easy space fillers. By clicking Confirm bid you commit to buy this item from the seller if you are the winning bidder. Import charges previously quoted are subject to change if you increase you maximum bid amount. The hard part is still to come…now you need to develop content for your site that will attract, engage and convert visitors into prospects and ultimately customers.
By the time you’re through with this process, you will have created a content plan designed to attract and convert the most qualified visitors to your website. With so many attack vectors and vulnerabilities being discovered daily, it’s more important than ever that you keep a close eye on potential security risks. An example is KeePass, a free open-source password manager  that uses the best, and most secure encryption algorithms. And while it may seem that every day a new tool is developed to help make our lives easier, sometimes these tools serve as more of a distraction than an aid. It can be difficult trying to maintain updating tasks across that many platforms, which can lead to unnecessary confusion and miscommunications.
This way you will be able to see where the majority of your distractions are coming from, what time of day they occur, if more happened on a specific day, etc.
Concentrate on one activity by turning off your cell phone (if possible), Twitter alerts, Facebook alerts, and other distractors. So have 45 minute sessions where you apply complete focus to your task, then take a 15 minute break and regroup. Keep your area clutter-free, organize your digital assets and clear your mind and office free from unnecessary distractions. One of the reasons deadlines work so well is because they can make large projects more manageable.
To top it off, before the big day of Christmas, you have Cyber Monday, which lands on December 1st. Adobe has shown in recent data that the deepest discounts will be given the Monday before Thanksgiving this year, and holiday shoppers are some of the savviest around, so keep that in mind when positioning your offers.

For some, email may not be the primary workhorse and you may have a stronger audience in terms of revenue per visitor on Instagram or Facebook. Unfortunately, an expected consequence of online store traffic is the dreaded cart abandonment. For this, you can test using your own device or devices, or utilize services like BrowserStack to test out your website on multiple devices (whether desktop or mobile) to make sure the experience is fluid and in unison across all modern-day platforms.
The advent of cashless systems like Apple Pay and Google Wallet will help streamline the mobile commerce experience, which will in turn make buying via mobile device more popular.
We are excited to announce an awesome new feature for our Business Class customers (Launch, Power & Pro accounts) that allows you to learn exactly how resource intensive your website is.
In the future he will be working on new and improved VPS packages, server clustering and more! This is also where you will set up an administrative log in that provides access to all elements of the program. If you have a VPS or dedicated server, this is something you can upgrade quite easily for yourself to fix the problem. Moodle works across the main operating systems and is free to use and manipulate to the needs of one’s site or educational program. Taking a refreshing new look at where your audience comes from once in a while is a great exercise once in a while from a marketing standpoint. The Adwords Keywords tool is insufficient for projecting trends for as there is no historical data. I simply used search terms relevant to our audience taken from our popular posts and after a few permutations of related keywords. Search terms may not be related, but by comparing seasonal behaviors you can tie-in the effect of the real world events.
The closer the correlation coefficient is to 1, the less variance there is between two trending behaviors.
The survey is still open, so we can take another look later on to compare differences in people’s spending budgets in 2013. Of course dividing these numbers up into average spending across each web hosting group reveals a general trend that can be seen in the infographic.
These individuals are competing with other thousands of similar more established businesses.
These are six free online web tools worth checking out, to assist your development suite of software. Users just drag and drop interface elements, rearrange and resize to create a perfectly balanced page.
If users have Flash 10 or higher any images used with Pixlr will not be available to the company or by anyone else. Each time an image is added, a CSS code snippet is created; users can move images, change options and the CSS style will automatically update. Now you can have your website bookmarked on any ipad, itouch, or iphone with it’s own icon!
Are you stuck with ideas on how to flesh out your website and need a quick boost of content to keep your audience reading?
Great ways to stimulate discussion on your website is to present your own critique of the infograph. As an example, I’ve embedded our upcoming blogroll to show where we look for contribution or exchange. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable.
In this article, we’ll go over some of the best practices you can employ to keep yourself and your website protected.
So let’s cast all distractions aside and make 2015 the year we commit to being more productive. So let’s start by ditching the numerous calendars we have and stick with just one if possible. Once you have this data, you will have an easier time eliminating tasks, distractions, and interruptions that are wasting valuable time.
That way you will always know what the most important task for the day is, and when your most important tasks are completed it is much easier to find time for less important tasks. Utilize tools like IFTTT (think “gift” without the “g”) which is an abbreviation of “If This Then That.” It’s a service where you create recipes that trigger when another service has an update. Focus on the positive things you have accomplished up until this point and apply that attitude toward your tasks going forward.
The idea is to get to the wallet before others do or before it gets tapped out, so why not hit them with your best offer first before everyone of your competitors. But in either case, work your channels with both warm-up messaging and messaging on the day of the offer release.
So again, make sure you don’t miss the boat with your website and emails and disregard the user experience on mobile. When Jeff isn’t busy being a nerd at work he likes to hike at Runyon Canyon in Los Angeles and go bar hopping. To ascertain what trends are breaking out, what is current, and relevancy to other behaviors that are following the same rate of change and seasonal behaviors, you’ll need the Google Trends tool. The more hosting horsepower individuals are investing in, the more advertising dollars they are spending. Finally, and I think this is the most important for modern SEO, is the investment in CRM suites like Buzzstream for tracking those new webmaster to webmaster relationships and general business development. As the business becomes more steadfast and require more resources due to high traffic, they focus on more on embedding themselves into the web ecosystem using CRMs. There were not enough hours in any one category of activity to determine if site owners focus more on one job than another in marketing their websites. Add as many pages needed, then link them all together to share with cohorts, clients or friends to demonstrate how users may navigate the site.
In addition, users generate a specific color palette based on an image or illustration selected from Flickr or uploaded.
Currently users can choose from three applications in the Pixlr suite: Pixlr Editor (advanced), Pixlr Express (efficient) and Pixlr-o-matic (playful). Some would argue that Adobe Photoshop is an expensive software that doesn’t have the efficiency that Gimp does for simple graphical editing.
Users can also save time and space with the integrated auto-alignment function, one button automatically aligns all images. Here are three great tips you can put into immediate use to get Google crawling and your visitor traffic sticking around.
Not only is that original, but your insight gives the reader a deeper understanding of your abilities as a contractor. If any of these articles apply to you, then please do reach out and place a comment on this blog.
Also, if anything interrupts or changes your day, you will be able to rest easy knowing you have already accomplished your most important tasks of the day. For example, you might create a recipe that consists of downloading any photo you are tagged in on Facebook to Dropbox. Based on what they spend on web hosting, we have grouped the respondents by the type of hosting technology they use. Once the mockup is complete, a link is generated that allows users to share with others, or an embedded code is created for the user’s website. Not only is Kuler an integration of the Adobe Creative Suite but also it is accessible as a separate service in the browser and is available through a free app, Adobe AIR.
By comparison Adobe has a cluttered working environment for advanced users, while Gimp’s User Interface is much stripped down.
One suggestion is Google Calendar; an easy way to keep track of all tasks and events in one place.

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