Mass Communication is the profession where individuals and entities broadcast and relay information to a large quantity of people, defined as mass. Some of the components of mass communication, through which information and data is usually communicated: newspapers, television, cinema, websites, blogs and radio. The base of mass communication is that information should be broadcasted in a way which persuades or effects the behavior, attitude, opinion, or emotion of the person receiving the information. The most important factor in clearly understanding the subject of mass communication is by clearly comprehending what communication is all about. Encoding: Conversion of this idea or feeling into a meaningful form of expression is encoding.
Decoding: The receiver converts this encoded information into a way which makes it easier and feasible to consume the data. Mass is the public, the readers, the viewers, the absorbers of information, who will consume your communication.
The study of mass communication is now mainstream, as India’s top educational institutes have started offering this field of study. Journalism is a close cousin of mass communication, and if writing and observing is your cup of tea, then you can even opt for some of the best Journalism colleges in India such as Asian College of Journalism, ICFAI and Asian Academy of Film & Television. I am a Senior Editor with & Convergence Manager (Social Media) at APN News Channel. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This ppt provide you a gist about Mass communication Students and Professionals can use it for a start. The overall intent of this program is to prepare students to achieve top-tier communication roles in their chosen industry, taught by a multicultural faculty that is comprised of academics and professionals stressing the importance of writing excellence and communications skills. Regardless of which program you graduate from, whether at the bachelors or masters level, employers look for general qualities and characteristics when considering a potential new hire.
Aside from the self-explanatory requirements, employers attempt to detect other factors that are less obvious, also known as soft skills. It is strongly recommended that your resume feature positions where you were required to execute these soft skills.
The culmination and integral feature of the Master of Science degree in Mass Communication, Creative Track joint program at FIU and the Miami Ad School is the Professional Project. Simply put, having great contacts within the industry will help you land that great job after graduation.

The Global Strategic Communication Creative Track program leads to a Master of Science Degree in Mass Communication with a specialty in Creativity, also known as the Creative Track. The 1940s and 1950s saw the beginnings of increased research into the functions of mass communications. The focus on understanding the effects of mass communications, especially its social consequences and its impact on maintenance of social order gave rise to a theoretical framework called functionalism.
1) Surveillance of the Environment: An important function of the media is to keep up a surveillance of all the happenings in the world and provide information to the human society. 2) Correlation of parts of Society: This function relates to how the media’s selection of certain news and its interpretation affects how society understands and responds to it.
Example: The media’s reporting on the war in Vietnam played a role in changing the mindsets of Americans who started opposing sending soldiers to fight a losing war.
3) Cultural Transmission: This refers to the ability of the media to teach the various norms, rules and values that exist in a society and ensure its transfer from one generation to the next. Example:  Shows like Lassie, Full House, Seventh Heaven and the Brady Bunch promoted family values. 4) Entertainment: This popular function of the mass media refers to the ability of the media to help relax people and create a means of escape from the stress of everyday life. Example: Television offers opportunities for people to view events that they would otherwise not be able to participate in like the Oscars, Independence Day Rallies, the Olympics, etc.
Mark Twain had famously said that “The difference between the right word and the almost right word is the difference between lightening and a lightening bug”. Thus, communication means to exchange information and data in the most purposeful way across space and time using technical or natural means. For understanding mass, you have to be specific and focused on the niche where you want to implement your mass communication principles. Let’s examine the intended outcomes of this program to determine the potential jobs and career in the industry. The combination of courses designed to teach theory, strategy and practical skills, students leave the program understanding how to apply consumer insights discovered through research methods to develop the best creative solutions to client’s business issues.
They not only distinguish you from other potential hires, but also demonstrate your leadership skills, which are what employers ultimately use when selecting new hires. Consisting of a campaign-type creative project that exhibits a student’s ability to utilize academic research, course work, as well as their distinguished creative skills, this is one of the best things one can show to future employers. One of the options to earn work experience is to take advantage of the great opportunities available through the world renowned Miami Ad School by: 1) completing Greenhouse internships within the top advertising agencies around the world, mentored by leading agency professionals and 2) through Miami Ad School’s graduate placement program where graduates upload their portfolios online to make them accessible to advertising agencies and other companies looking for good, creative talent.

This program, in partnership with world-renowned Miami Ad School, is designed to tap into a student’s creative skills and strategic thinking. Post the Second World War, there was widespread interest in trying to understand the impact of mass media messages on society. The media has the responsibility of providing news and cover a wide variety of issues that is of some service to the society. Television programmes by and large reflects the society in which they are broadcast and promote the understanding of a society’s cultural heritage.  Children’s television programmes are designed to showcase good behaviors and moral standards which children can learn by watching. Hence, when tribal community shouts across forests to convey information, it is part of communication; when a blogger publishes his blog to share his own point of view, it is communication and so is a TV program airing latest news.
Lastly, the report concludes that the top communication degrees for 2014 graduates are communications and public relations. Aside from being a requirement for graduation, the Professional Project proves to employers that a student is ready to take on a managerial communication role. Learn how to develop an advertising campaign through the analysis of a brand’s issues with creative solutions that engage consumers at the deepest levels. The limited capacity of functionalism to be used only in policy research, evaluation and planning has been criticized by many theorists.
Latent functions on the other hand refer to the impacts that are not as easy to be observed or those which are unintended.
Media help maintain social order by providing instructions on what has to be done in times of crisis, thereby reducing confusion among the masses. The low quality of content is often criticized but the other benefits like helping people experience new events, stimulating emotions and helping people pass their leisure time show how important this function is. Additionally, all course work leads to a portfolio building body of work that will give program graduates an edge in the job market. The program combines the theoretical and academic courses of Florida International University with creative skills development courses taken at Miami Ad School, learning from instructors that are at the top of their academic and professional careers.
The focus of functionalism is on how mass communication serves society and fails to account for how humans interact with mass communication and construct meanings from messages.
The focus on maintaining the existing social order and not allowing for any meaningful change has also being criticized.

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