The Centre of Biodiversity and Sustainable Land Use (Section Tropical and Subtropical Agriculture and Forestry) organized in mid-September an alumni seminar on ?Scientific Communication ? The programme in Göttingen included a full-day workshop in Intercultural Communication, moderated by Dr. Besides presenting various examples of the participants' own professional and regional background, the group worked on designing a poster with the outputs of the Alumni seminar to exhibit it during the Tropentag 2015. In order to demonstrate the relevance of a professionally moderated Scientific Communication, the participants developed and presented a role play dealing with the communication between different stakeholders concerning an agricultural and environmental issue. McPhillips took us through the reasons for an new digital communications system deployed by Merlin Entertainments at its theme park, with details from strategy right through to the final results. Queues are almost always a challenge at theme parks, and McPhillips explained how digital technology and human behaviour intelligence transformed the guest experiences and queue management system. Brown (shown above), a superb presenter whom we heard speak two years ago at our own Employee Communications Thought Leadership Summit, spoke on how the evolution of technology, people and society are creating shifts in the way we work, communicate and engage.
McPhillips took us through the reasons for an new digital communications system deployed by Merlin Entertainments [4] at its theme park, with details from strategy right through to the final results. Brown (shown above), a superb presenter whom we heard speak two years ago at our own Employee Communications Thought Leadership Summit [7], spoke on how the evolution of technology, people and society are creating shifts in the way we work, communicate and engage.


For nearly two decades we have assiduously been building our strong position on the market accomplishing more and more demanding branding projects for the biggest brands in Poland. See the latest issue of MARKETING W PRAKTYCE magazine where you can find our article on trends. Why is it important to invest in the real value: in new business models, products or consumer experience?
Darek Kubuj – over twenty years of experience in marketing, four years in market research (Demoskop), three years as a media specialist (TV Polsat, Optimedia), thirteen years as a specialist in brand building and communication strategy (Publicis, Ogilvy Brand Consulting), since 2010 co-founder and major strategist of the strategic consulting company Kubuj Strategia. Michal Kociankowski, a market researcher and strategist, former strategy director in the IQS Group and Young & Rubicam Warsaw, a lecturer in market research at post gradutae studies at SGH, a trainer of PTBRiO, Principal of Market Research School, Head of Synergion Research and Solutions Laboratory. Stefanie Steinebach, which was rated with high interest and positive feedback from the very heterogeneous group of participants. Or is it a trend that has been developing for many years on the base of the mighty megatrend of sustainable growth? She has published on naming in, inter alia, Rzeczpospolita, Pro-Kreacja, Marketing&More and Brief.
She worked on designs for product brands (Fortuna, Delecta, Kamis, Karmi, Kasztelan, Bosman, Zubrowka, Soplica, Delicje, Luksja, Herbapol, Green-up), as well as on visual identification within corporate projects (Warbud, Medana, Polpharma).


Lively discussions and role plays rounded up the overall idea of "exchanging experiences and perspectives".
She delivers her holistic approach to the students at Warszawska Szkola Reklamy and Szkola Mistrzow Reklamy.
Selected out of 440 applicants, 12 female and 13 male DAAD alumni from 24 developing countries met for a multidisciplinary practice exchange in the field of sustainable land use management.
The discussion with the participants from research institutions, government departments, consulting services and NGOs showed that there are complex communication challenges from local to international level.
But first and foremost, she is on the Czteryczwarte Brand Design team where she specializes in analysing the condition of brands and, if necessary, “treats” them – from names to strategy to packaging (and more).
One result was that the success of projects is depending on an early identification of preferably all stakeholders and the active involvement of communication experts. After the workshop the group traveled together with alumni from Witzenhausen to the Tropentag 2015 in Berlin with more than 1,000 participants.



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