Möchten Sie JETZT mit Ihrem ersten PR-Artikel neue Kunden über das Internet ansprechen? So perhaps you are the proverbial social media “social butterfly.” Yet of the close to 700 Facebook friends you connect with regularly, you really only “know” a percentage of those. In our personal lives, to say that Facebook “friends” are our actual friends would be misleading in some ways.
Some tools of the PR trade would include press releases, articles, success stories, radio or television media, or of course, social media. When it comes down to it, the main purpose of online public relations is to generate attention and give something back to the audience which they might not have received otherwise. At the end of the day, everything you do with Public Relations, whether it is online or not, should be used to lend a hand to your audience. There is not a single type of relationship that will last if there is a lack of communication. The ineffective or inappropriate use of social media is something we refer to as being socially awkward.
About Latest Posts Infinity Concepts Latest posts by Infinity Concepts (see all)Cyber Monday- What Online Retailers Should Know - November 10, 2015Leave the phrase, “leave it up to creative”, at the door! Presseaussendungen sind nur erfolgreich, wenn Sie von den richtigen Journalisten gelesen und publiziert werden.

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When it comes down to those you have actually met in person or have a close personal relationship with, the number decreases even more. Sure, some of them are, but in a similar way, “Follows” or “Likes” in the business world does not always translate into sales, leads, press coverage, or audience relationships.
When using social media, remember that you can only use it to nurture the audience that you already have. That means your online articles, blogs, or press releases can be distributed to specific audiences exclusively or before they are mass produced for the vast public.
When you devise your online PR strategy always ask: How can I help my audience, how will my information be useful, and how can I help them reach their goals. If you’d like more information that can help your organization stay out of this category then download our Free Guide Social Media 101 today!
So herein lies the significant concern with businesses and online public relations.  Social media is merely a tool to build and nurture “real” or existing relationships, not quite as much to generate new ones. Some organizations make the mistake of considering social media to be the be-all, end-all of their public relations campaigns. This would allow your organization to gain the respect, appreciation, and long-term reliability from your target audience.

When you help them do these things and reach their own goals, then your goals are ultimately met in the end.
When they respond to you, you must reply candidly and helpfully which will assist them and direct them to meet their needs.  But remember their best interests are your best interests.
Instead of focusing on what public relations really is (building close relationships with clients and audiences), they tend to focus much more on just getting noticed in the digital realm.
In an attempt to capitalize on inbound marketing strategies for their PR campaigns, they actually tend to follow outbound marketing elements, which can be distracting. Social media platforms such as Facebook, Twitter, LinkedIn, or even Email should be used to assemble your audience and invite them to your latest convention, business conference, or meeting. In effect, these organizations should remember that even though online PR is a tool for their Public Relations campaign, traditional PR rules still apply.

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