It's available on Walmart's website, and customers can order it online and pick it up in stores, but it won't be for sale at retail locations. On the reason for the decision, Walmart spokespersonA Danit Marquardt told Business Insider, "There are a variety of factors that we look at when determining what items to offer our customers. The news has caused a stir among MMA fans, with many people pointing out that Walmart sold "American Sniper" in stores and sells guns in permitted states.


Marquardt told BI that they've been preparing for the release of Rousey's book since September 2014 and it will be available online when released. On whether the book is too violent to sell in stores, Marquardt said the company can only sell a finite number of items in stores and a "variety of factors" are used to decide what gets sold online and what gets sold in stores.
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