As far as corporate origin stories go, the blood-testing company Theranos has a pretty good one.
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Discussion: so did DC Comics Just Randomly Remember Enchantress Existed because she's in the suicide squad movie?
Discussion: Can We Get Warren Ellis Doing Something like Secret Avengers On Avengers Again? Disney fans, rejoice, because we finally have a new look at concept art from the studio’s upcoming animated project Frozen.
The image shows Anna (Kristen Bell) and her friend Kristoff walking through the snowy world that Frozen is set in.
She added, “Anna is a very relatable character to those of us who are not superheroes. When a prophecy traps a kingdom in eternal winter, Anna, a fearless optimist, teams up with extreme mountain man Kristoff and his sidekick reindeer Sven on an epic journey to find Anna’s sister Elsa, the Snow Queen, and put an end to her icy spell. Its founder, Elizabeth Holmes, quit Stanford in 2004, as a sophomore, to dedicate herself to the company.
Your California Privacy Rights The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Condé Nast. The film is inspired by Hans Christian Andersen’s The Snow Queen and is due out on Nov.


The woman behind the cold is Anna’s sister Elsa (Idina Menzel), better known as the Snow Queen. Encountering mystical trolls, a funny snowman named Olaf, Everest-like extremes and magic at every turn, Anna and Kristoff battle the elements in a race to save the kingdom from destruction. Co-directors Jennifer Lee and Chris Buck opened up about the project in a recent interview with Entertainment Weekly.
We haven’t seen much from the movie to date, but the above new concept art offers a good idea of what fans can expect. A partnership with Walgreens envisaged Theranos “wellness centers” in thousands of stores across the country. As the company’s valuation soared, Holmes took to wearing Steve Jobsian black turtlenecks, and was proclaimed “the youngest self-made female billionaire in the world” by Forbes. All of this rested on the idea that the company could revolutionize the seventy-five-billion-dollar diagnostic-lab business, by developing new kinds of tests that were quicker, cheaper, and required much less blood than their predecessors. The rest of the tests were being run on old-fashioned machines, purchased from old-fashioned manufacturers like Siemens AG. In a bizarrely clumsy move for a multibillion-dollar company, Theranos deleted several claims from its Web site while Carreyrou was reporting his article, including a sentence that read, “Many of our tests require only a few drops of blood.” Which story is the right one?
Theranos and Holmes forcefully denounced the Journal article after its publication, calling it “factually and scientifically erroneous,” and claiming that the newspaper had ignored “more than 1,000 pages of statements and documents” that the company had provided to refute the allegations. Holmes, who is fluent in Silicon Valley disruptionese, tried to brush off the report in an interview on CNBC.


There’s no question that Theranos has generated enthusiasm and attracted notable supporters.
Some believe that the company could change the way that health care works, and others, no doubt, see huge potential profits.
But to suggest that only Theranos’s competitors have raised questions about the company is wrong. Ken Auletta explored this tension in the magazine late last year, in his December Profile of Holmes.
For most of its existence, Auletta wrote, Theranos has “operated with a stealth common to many Silicon Valley startups.” The company has published little data in peer-reviewed journals describing its devices or its test results, and it has kept the workings of its technology a closely guarded secret. Holmes herself prefers speaking about the coming revolution that her company will bring rather than the specifics of the technology itself.
Holmes and the company say this is normal, that Theranos is only trying to protect itself and its trade secrets while it creates something new. It has to be transparent and reproducible, so that the peers in the scientific community go, ‘Oh, let me try that.’ No one else has done what Theranos claims to have done.
They have to let people give it a try.” Until this tension is resolved, Theranos can expect the questions to continue.



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