Sporting activities are unique in that the sense of achievement attained is both intensely personal and group oriented.
As it is a course where you will often work directly with athletes, students will have to participate at all levels; emotional, physical, and intellectual. Courses are designed to reflect the employment opportunities available in the areas of sports and leisure management. Teaching is done through a mixture of seminars, lectures, discussions, group activities, guest speakers, projects, coursework, tutorials and self-managed study.
From high-profile major league and international contests to local professional and amateur events, spectator sports are an increasingly popular source of entertainment.
Sports information directors act as a liaison between teams and athletic departments on the one hand and the news media on the other.
Athletic directors and general managers coordinate the activities of teams and athletic departments.
Sports management professionals combine a love for athletics with business and marketing savvy.
Sports management is an intensely competitive career field, and individuals wishing to break into it should be prepared to work long hours. Many top sports supervisors, marketers, and agents are trained as attorneys or have graduate degrees in business management.
Many sports management professionals enter the field with low-level, unglamorous jobs and work their way up.
Work conditions for sports management professionals varies widely depending on the organization or institution for which they work.
The amount of money to be made in sports management varies widely according to the level of competition and the value of the teams or athletes involved. Please include a link to this page if you have found this material useful for research or writing a related article. Your email address will be altered so spam harvesting bots can't read it easily.Hide my email completely instead?
Good to know that this multi-million sports industry employ sports management graduates or other related course even provide training or additional education.


This course combines the world of sports with the necessary business components, and will endow students with a thorough understanding of the dynamic issues and practices present in sport management. There is a strong emphasis in the course on management issues, marketing, policy development and the challenges of delivering sports services within today's fast-moving environment. Students will graduate with an academic degree, a range of specific vocational experiences and the key personal skills required to excel in the world of work. They will give you the opportunity to gain real industrial experience and relevant sporting skills that employers are seeking from today's graduates. Workshops tend to be interactive and may involve hypothetical problem questions, case studies and the analysis of more theoretical issues. The multibillion-dollar sports industry offers employment opportunities for management, marketing, and supervisory professionals at all levels of competition.
Promotion and development directors are hired by sports teams and school athletic programs to design and implement promotional campaigns that will increase ticket sales. They prepare press guides and press releases and organize "media days" at which athletes and coaches make themselves available to reporters, photographers, and the broadcast media. They are responsible for personnel decisions involving coaches, athletes, and support staff; and they often supervise employees who manage sports facilities. They negotiate playing or coaching contracts, work out product endorsement fees, and provide financial, investment, and tax advice. Some universities offer programs in sports management; other recommended courses of study include marketing, accounting, business management, and business law. The educational levels of individuals engaged in the highest levels of negotiations over player contracts, product endorsements, and television rights will continue to increase as the amount of money involved in sports promotion grows.
Opportunities in sports management and marketing should grow in the coming years; however, competition for jobs in this "glamour" industry will be intense. Instead they take home a percentage of a client's pay—usually anywhere from 3 to 10 percent. RSE develops effective ways of promoting interest, participation and performance in all areas of sports. It will develop sector-specific knowledge and appropriate skills in a sports management context.


They will also gain business and technical awareness of the developments and current trends in the sports and exercise industry, which in turn will help them to gain employment in appropriate and related positions after graduation. There will also be opportunities for practical experience from field visits and volunteer roles within the sports industry that gives you a platform to apply your sport management theory. Assessment can be a mixture of essays, reports, case studies, business plans and presentations.
Groups employing sports management professionals include academic institutions, major league and minor league professional sports franchises, independent sports confederations (such as the Professional Golfers' Association), sporting goods companies, and independent sports marketing and management consulting firms.
Information directors may also be responsible for creating a club's official publications, including programs, commemorative magazines, and Web sites. Athletic directors and general managers report to team owners (in the case of professional sports) or to university trustees and school boards (in the case of academic sports).
Sports management professionals require sharp negotiating skills, shrewd political instincts, and an overwhelming desire to succeed. Individuals interested in a career as a sports information director should major in journalism and might consider working in the media before pursuing a career in sports management. Volunteering as a coach or official for local athletics is a good way to learn the basics of sports management and show a commitment to athletics and athletes. The work often entails attending sports events at night and on weekends, although for a sports fan that aspect of the job is a tremendous perk. An agent who represents professional football players could earn millions of dollars per year. Some are trained in other professional disciplines, such as law, accounting, or business management, and come to sports management via their original careers. Professional team managers who manage major league teams can also make salaries well over $1 million. Benefits for sports management professionals working in a large organization generally include paid vacations and health and retirement plans.



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