A Happy Daycare - Summer Program    Summer Program 2013Get ready to explore your worldthis summer at A Happy Daycare.This Summer at A Happy Daycare we will pretend to ride along with the Magic School Bus into a world of adventure.
UTM codes are simple snippets of code appended to the end of URLs that communicate with the GA code on your website. This data can power big picture decisions like which channels you should be investing in, what changes to make to the site to improve user experience, and so much more. Luckily, Google AdWords and some other platforms like Bing Ads have built in functionality to tag your URLs without any extra work. Luckily, Google has created a very simple tool to help us out with this, because if you are like me, the idea of writing custom URL parameters is not the most comforting. Fill out this quick form and Google will generate a ready-made custom URL that you can literally copy and paste.
Amazon and Google are duking it out for your voice-controlled living room for some very specific, obvious reasons. It matters because the short-hand language of digital sentiment is being created, right now, right in front of us. We rightly evaluate this data against our user journey maps, and adjust our models based on how accurately we predicted some final outcome (hopefully a huge conversion).
Hint: Listening to customers talk to each other about your products in a store is really similar. Today, Facebook is talking about how to let its users express themselves more fully or accurately, without opening the door too much wider to the troll in each of us. But see this move for what it truly is: step one toward a quantum leap forward in sentiment mining for marketing. The biggest question on my mind at this point is still whether Facebook can act patiently enough to make these new emotional signs a social norm, or if they’ll rush in and create a passing fancy. If the holy grail of digital marketing is surfacing sentiment, at scale, and turning that into truly actionable insight, the process of collecting it must be at worst benign.
Oh, and by the way, whoever does pull off creating the shorthand language for sharing sentiment between people wins social media for the next ten years. The post Mixed Emotions – Facebook grapples with the art of surfacing sentiment appeared first on Portent.
ADVICE WARNING – This is part of a series of SEO ranking tests that look at traditional ranking signals and their effects on SERP positions.
Quality Score (QS) can also be a helpful warning signal when there are particular ad groups or campaigns in a PPC account that need to be optimized; as a rule of thumb, the better your Quality Score, the better your ads perform. Quality Score is comprised of several things, such as expected clickthrough rate, ad relevance, and landing page experience. To improve ad position for a given keyword, advertisers are presented with two options: increase the maximum cost-per-click bid, or improve the Quality Score of the keyword.
Understanding what Quality Score is and how it plays into your PPC performance is important for all PPC advertisers to understand.
Landing page quality: The landing page associated with each ad and keyword should be relevant to the search query, useful, and user-friendly.
Targeted devices: How well the ad performs on different devices, such as laptops, tablets, and mobile devices. Quality Score is a reflection of the health of your campaigns and influences overall account performance. Actual cost per click (CPC): Higher Quality Scores allow you to bid for top positions, so achieving a high QS can help stretch your PPC budget. Ad position and top of page bid estimate: High QS can lead to higher ad positions which will help clickthrough rates. Cost per conversion: By paying less per click, advertisers tracking conversions could see significant decreases in the cost they pay per conversion. And we used to talk a lot about apps, and about whether to use an HTML web app vs a native app, how hard it was for the average app to stand out from all the noise in the app store, and about app store optimization (ASO) harking back to the old days of SEO, with its emphasis on keywords for ranking.
So what are the key ways in which we're seeing this shift in user behavior change our approach to SEO? A new version of the update has recently rolled out, so we can expect to see further impact from this in the next few months.
What should we do about it?The key action here is to ensure that your site passes the mobile-friendly test, and to check Google Search Console reports for mobile-specific errors. Site speed and page load timesHand in hand with the focus on mobile-friendliness, there is also a push towards improving site speed and page load times. Google are not the only ones addressing this issue: Facebook Instant Articles and Apple Newsstand both use in-app versions of content pages to speed up the loading process, and some publishers have also created their own native apps to help solve this.
Google’s solution to this is their Accelerated Mobile Pages Project (AMP), which allows publishers and creators of editorial content to build versions of their pages with stripped-back, skeleton HTML, following a set of rules which guarantee speed and force distribution (an important thing to be aware of if you choose to utilize this approach). Mobile-first design of SERPsThis third key area is around Google making desktop search look and feel more like mobile search. What should we do about it?There’s not a huge amount that can be done to address this trend head-on.
In addition, you may want to shift some of your focus towards building out your top-of-funnel search strategy, to target less commercial keywords where you will have fewer paid ads to compete with. App integration with web searchGoogle needs to find a way to integrate app content with the rest of the web, or they risk becoming irrelevant. The solution for Google is to start indexing and serving app content in the web search results, and this is what they are trying to do with their work around app indexation and app streaming. What should we do about it?If you don’t already have an app, this may not be relevant to you. Where’s this all heading?I believe that all of these trends are supporting a wider push by Google towards their goal of building the ultimate, intelligent personal assistant.
And already, users are realizing that they can provide fewer contextual signals within their keyword search and the search engine will still know what they’re asking. These are all signals which in the future could be used to determine the most relevant results to serve - potentially before you even ask.
When you combine all of these signals with the integration of the public index (what we currently think of as the Google search index), the private index (your emails, photos, calendar, etc) and app content, Google could have the ability to know as much about your day to day activities as any human PA.
Read the full article here New Evidence: Does Google Count Keywords in Anchor Text In Internal Links? If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. As you can imagine, this offers some great information to users that want additional questions answered without hunting for them. The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper. More often than not, Google only creates question boxes for the most general, often searched terms.
Interestingly, these are not the ordered results of the search, but they are within the first page. Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses.
Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page. But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better. We have a very handy infographic on how to use Schema.org as well as a number of free Schema generators to help you out.
Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. Mobile app, mobile website, desktop website -- how do you track their combined visibility in search? A bonus to look for would be automatic geolocation detection — the ability of the widget to detect where a customer is searching from. And, finally, there may be extra features you’d like to have to ensure the best possible experience for both users and your business. Keep all of these necessary and optional features in mind when evaluating Store Locator widget choices. Pricing varies widely, from free to upwards of a $1,000 initial investment with reduced rates for subsequent years of service. I’m writing this because, having looked at a considerable number of live store locators while researching this article, I found landing pages like this one with next to zero content on them, landing pages like this one with a very meager attempt at content that is observably duplicative, and landing pages like this one with some duplicate content, but also, some added value for local users. Am I handing out a lazy pass for all?Are lax standards a good reason to go with the minimum effort and call it a day? In a competitive scenario, if your store is the only one maximizing the potential for consumer engagement on your store landing pages, you are working towards impressing not just search engines, but customers, too. Tools like Google Analytics give us detailed information about not only what sources are driving the most traffic to our site, but also the quality of that traffic. It’s called auto tagging and I highly recommend turning it on for just about everyone. But measuring a user’s emotional engagement with a written post, or a video, or a specific product requires that we go beyond surface metrics like searches, clicks, and time on page. I would certainly NOT go and implement sitewide changes to your site based on this or recent posts. After logging into an account and navigating to the keywords tab, hover over the white speech bubble in the status column of your keyword.
If people who see an ad click it at a high rate, that indicates to Google that the ad fulfills a searcher’s need. When the keywords you bid on closely relate to the ad triggered, there is a better chance they will relate to the user’s search query. Advertisers looking to rank in the top positions in the search results while not paying a premium should focus on achieving high Quality Scores.


Additionally, by creating highly relevant ads and landing pages, conversion rates will increase anyway. However, monitoring QS across a PPC account can be a good diagnostic tool when looking at overall performance.
When I first started looking at this, back in 2012, there was already a lot of discussion happening around the topic of mobile. Now, we talk about the other ways in which people can use and discover our apps — such as app indexation and app streaming.
This means the number of people who view mobile as their primary web device has doubled in just 2 years, and we have every reason to believe that this trend with continue. This is particularly noticeable on editorial sites, where an ad-revenue business model leads to lots of different elements required to load a page, despite the actual content being fairly lightweight. The card-style layout, which makes the distribution of content easier on a variety of different screen sizes and types:2. This allows Google to serve the most relevant version based on the context which they have around that particular user and how they prefer to use the web. This means a single interface for all types of searches, and eventually, an intelligent personal assistant which can anticipate your next question before you ask it. Do you agree that it’s heading towards the development of intelligent personal assistants? I would certainly NOT go and implement sitewide changes to your site based on this or other recent posts. The more narrowed the search term or phrase, the less likely it will be to have question boxes.
Looking at the related questions sources, they tend to be drawn from the most popular results from a search. The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites. I was never able find any correlation between having Schema markup and being featured in the related question boxes. On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for. But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs).
This article is for the medium-to-large business with 20, 100, 500 physical locations and a pressing goal to have each one be found by the customers local to it.
But when your company has grown beyond this, it simply isn’t practical to list dozens of locales in your top level navigation, whether on desktop or mobile devices. If not, then you’ll have a problem with all travelers who may be trying to find your business in a strange city and have no idea what the local zip codes are.
This is must these days, given that as many as 50% of mobile queries may have a local intent.
You don’t want to have to redevelop your website, just to get your widget to function.
This might include search text autocompletion, the ability to sync with Google Docs to upload location data, or search filters that allow users to refine results based on personal criteria. Captera has recently done a good job of profiling a number of popular options which should help you hone in on the right solution for your company.
Wordpress offers a number of free and premium store locator plugins with varying degrees of popularity.
Not trying to hurt anyone’s feelings, but, with the exception of the last example, the sheer volume of locations operated by these companies has likely caused their marketers to settle on the most minimal effort possible to differentiate between landing pages.
Google is correctly finding for me each of these businesses in the right cities, both organically and locally, when I search for them. If you have hundreds of locations, the cost of going the extra mile on your store landing pages may not show any easily-discernible ROI. You could end up earning more than your fair share of those 50% of local-intent mobile queries, in city after city. Urchin was a web analytics program acquired by Google back in 2005, which marked the beginning of GA. You need to empower the tool by setting up proper tracking parameters for all your marketing campaigns. Your Quality Score is then combined with your maximum cost-per-click bid to determine your Ad Rank.
By working through Quality Score best practices, advertisers should see an increase in the performance statistics they value most.
Google announced that they saw a 4.7% increase in the number of mobile-friendly sites in the two months between announcing that the update was coming and when it actually rolled out. I’d love to hear your thoughts in the comments!Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report. For any paid product, I recommend choosing only those which offer a free trial period of at least 1–2 weeks so that you can be sure the solution works for you. The last of these (REI) has actually done a good job of adding interest to their pages by including a regional event schedule. While I would never advise a small business to take a least-effort approach with their store landing pages, it’s my conclusion from my research that established brands can get away with a great deal, simply because they are established.
If your marketing department throws its hands up in the air regarding differentiating store #157 from store #158, there may be a lack of available creative solutions to the scenario. The new car, the camper-trailer, the jet-skis, naming rights to the next planet…everything. It has to be a truly useful set of tools that fit our lives and bend to our moods, good and bad.
Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read! It seems you can get the right data in front of the customer with a very minor effort, and that the minimum requirements for data on those pages would be that they have correct company NAP on them and are indexable. But, you, you smartie, have not only got a unique paragraph of text on your pages, but also store-specific reviews, and a maintained schedule of guided hikes in the region. We will join the magic school bus on a few of it’s many adventures as it journeys to the bottom of the sea, goes back into the time of the dinosaurs, and explores the hidden world of bugs.
All three of you link to your respective landing pages from your Google My Business listings. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries.
June 24-June 28 Ocean Explorer’s CampCome journey to the bottom of the sea as we explore the wonderful world of oceans and sea animals.Time Traveler’s Camp July 1-19July 1-5 A short stop in 1776 for America’s birthday. We will make American flags, have a parade, and celebrate America’s birthday with a delicious Apple Pie.
The children will dress up like the Statue of Liberty for our infamous Statue of Liberty photos.
Our Statue of Liberty photos are so good one of the children’s  photos made it all the way to the office of a Supreme court judge.
July 22 - August 5 Science Explorer’s Camp We will enter the fascinating world of insects and go inside the human body.
If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!
A summer full of fun and imagination.   June 24-28, 2013This week the magic school bus stopped at it’s first destination, under the sea, to explore the ocean’s coral reefs and tidal zones.
We, Ocean Explorers, were along for the ride and what an adventure we had discovering the ocean and it’s many wonders. You can’t be an ocean explorer without an ocean explorer’s guide to identify what you see in the great big blue sea. Ray’s Ocean Explorers’ Guide to the real animals that live in Nemo’s neighborhood, the Great Barrier Reef.
Clownfish live in stinging anemones but the anemone’s tentacles don’t sting them because they are covered in a special slime.
You cut 8 legs in the hot dog and when you place it into a pot of boiling water the tentacles curl all up.
It is Movie Friday.  We watched Finding Nemo and made graceful jellyfish out of a colorful mosaic of tissue paper. Remember: We will be closed Thursday for the Fourth of July    July 8-12, 2013This week the Magic School Bus transported us back to the Prehistoric World of Dinosaurs and Reptiles and next week we will become Paleontologists in search of dinosaur bones and fossils. I wonder what mine will be?” The children were expectant dinosaur parents during our Hatch A Dinosaur science experiment. They filled the glasses with warm water, placed the colorful egg capsules into the water, and eagerly waited for their dinosaur eggs to hatch.  They decided Catalina was the best Dinosaur Mother because her red egg hatched first and everyone gathered around to help Christopher hatch his blue egg which needed some extra help with the hatching process. There was a little dino envy when Jaden’s hatched into a big red Iguanodon but they each loved their little hatchlings as only a parent could.  The children are wearing Dinosaur T-Rex hats through out the day for special Dinosaur story times and to practice their own reading skills.
The children are continuing to learn to stay in their own seats or on their own letter on the alphabet rug until the school activity is complete. He taught us the signs for the letter D, Dinosaur, the letter V and Volcano.  He even read us the book Harold and the Purple Crayon: Dinosaur Days in Sign language! Mia, a future teacher herself, shared a special photo book of all their adventures around the world.


Signing Time: A special sign language class with Thomas Cabaluna and a Dinosaur Story time in sign language. New Sign language signs learned include the signs for dinosaur, volcano, and the letter signs D and V Movie Friday and Lunch: Disney’s Dinosaurs and Dinosaur shaped chicken nuggets.
Math: Counting spots on the Triceratops, Skip counting, addition, and patterns with Leapfrog Math to the Moon.
Art: Harold the Purple Crayon Art, Using stencils with paint, How to make a volcano and prehistoric landscape, and Sticker Art.
Prehistoric Play Dough Center: We discovered how to make and identify  dinosaur and lizard footprints in play dough. Pretend Play: We introduced new stegosaurus, and brontosaurus toys to our play and block area.
The last two weeks the children have been busy discovering the exciting world of paleontology. A paleontologist is a scientist who learns about prehistoric animals like dinosaurs by studying their fossils. Squeezing modeling clay with their hands they picked out  dinosaurs and pressed them as hard as they could into the clay making an imprint fossil.
In this learning unit the children learned what a paleontologist does and the tools they use to discover fossils.
So here at A Happy Daycare the children actually touched a real piece of a dinosaur bone and examined an ammonite shell fossil over 65 million years old.
The children were very excited to discover that when you look through a Magnifying glass it make things huge! The children measured and helped mix up the recipe in a big bucket to use to make treasure stones. They molded it into a rock shape  and we hid a treasure into each of their stones for them to dig out when the treasure stone harden.
On Friday we brought out more tools, brushes, and little shovels for the children to dig out their treasures. We read the book The Dinosaur Stomp and then stepped right on to the dinosaur stilts to see how it feels to stomp around with big dinosaur feet. The dinosaur feet stilts we used were only a few inches off the ground but when the children stood on them they  thought that they were bigger than life!  Dinosaur had bones and when you look at the shapes of their bones you can tell what kind of dinosaur it is.
The children learned how to identify stegosaurus bones, t-rex bones, and long-neck dinosaur bones by using critical thinking and matching skills. We learned that even if you find a dinosaur skeleton you have to put it back together in the right order. We practiced our puzzle skills with mixed up t-rex flash cards and a plastic skeleton mold.
Dinosaurs have bones and so do we.   Next stop on the Magic School Bus Adventure is Inside the Human Body.
Reading and Writing: We are practicing sight words, sounding out three letter words, and recognizing that print is a part of our daily lives. This fall Lindsay will be attending Kindergarten at a school in Prunedale and Jaden will be attending Kindergarten at a school in Monterey.
Potato Head as a teaching tool for the children to visualize the body parts that make up the five senses. The nose knows how to smell and we practiced using our sense of smell to explore the world around us by seeing how many things we could smell.
The children even put on silly glasses with big noses to go on a nature walk in the garden to smell the flowers.
We have X-rays hanging up on the windows for the children to explore and discover how an X-ray takes a picture of bones.
Potato Head Art, and my five senses chart  August 5-9, 2013Next week the Magic School Bus Science explorers will explore the wonderful world of bugs and butterflies. This week we joined the Magic School Bus as it magically shrank down in size to explore inside the human body! All the children thought it was hilarious that on the Magic School Bus Series the children have a friend named Ralphie in their class too. When we learned about community helpers and farmers we read about a rooster named Ralphie too. Before we explored inside the human body the children laid on a big roll of paper to trace the shape of their own bodies! Seuss’s Horton Hears A Who is, “A person is a person no matter how small.” And it is true it doesn’t matter how big or how small a person is everyone has their own body with the same amazing bones and body organs inside.
Their brain’s job is to think and learn, their heart’s job is to pump, their lung’s job is to breath in air, and their stomachs job is to help digest their food. Now that everyone had made a tracing of their own unique outline the children were ready to paint and add  in  the different bones and organs, during the week, as we learned about them. On Movie Friday we watched a Double Feature with Sid The Science Kid’s episode on the sense of smell and the Magic School Bus’s series Inside Ralphie. Thanks to Irie and her mom for bringing the Movie Friday Snacks last week and this week.  The children’s sense of taste says the snacks are delicious! This week the children explored the life cycle of butterflies with Eric Carle’s The Very Hungry Caterpillar. We practiced the days of the week and counted fruit right along with that wiggly lovable caterpillar.
The caterpillar even helped us learn about placing in order from biggest to smallest with the wooden caterpillar stacking gameNoodles, noodles, and more noodles. Can you find the noodle type that looks like a curly caterpillar, little eggs, a cocoon and a butterfly taking flight.
The hunt was on for the children to match the noodles to each butterfly stage and to find the most eggs.  They even selected special leaves and sticks from the garden for their noodle caterpillars. We harvested green, yellow, and purple organic beans from our Jack and the Beanstalk beans.
Then we explored volume with water by transferring the water from one container to another.
Thanks to Irie’s Mom for the Yummy Chocolate pudding with gummy worms and Gabriel’s Mom for the homemade muffins.
Magic School Bus: Ants in his pants and Butterfly BogAugust 19-23, 2013This week we are finishing up the last of our summer program and preparing lesson plans for the new school year. We have so many activities and lessons full of learning planned for the upcoming fall season! Please send your child to school in a yellow or black shirt for a day full of bee and bug themed activities. All summer the children have been exploring how to use a magnifier to enlarge objects and this week we introduced how a microscope works. We have a special microscope for young children that plugs directly into the TV screen so the entire class can see all at once. We went on a nature hunt in the backyard to discover interesting leaves and bugs to look at under the microscope. Catalina, Cole, and Omari were the helpers who held the buckets full of their finds.  We placed them in a jar and used the microscope to enlarge them.
We could see the tiniest  caterpillar eggs on our sunflower leaf.  An ant looked like a monster and we didn’t even know that a roly-poly had that many legs.
Each of the children helped pick out the color pattern of their caterpillar, pressed their painted little toes onto the wooden magnet, and tried not to wiggle their toes too much.   Then we added eyes and antennas. She even included an array of nutritious fruit for us and the cake caterpillar to eat just like in the story.
August 26-30, 2013This year we finished up our Summer Program with a Busy Bee Celebration Day. The children came in on Wednesday dressed in yellow and black ready to be busy little bees.
We had bobbling bee antennas on our heads to greet the children as they arrived at our “hive”. Trinity had little bees on her dress, Jonathan had on his striped bumblebee shirt, and Irie even had bee barrettes in her hair.   What would the little bees eat for breakfast? We learned that if you are going to be a bee then you have to build a hive to go home to.  The children worked together to help build a honeybee hive out of our many tunnels and tents.
The “hive” ended up covering their whole play area and they had so much fun crawling in and out of the tunnels buzzing like worker bees. The children dressed up in the bee costumes to fly through the yard and gather pretend nectar from the garden to make their  honey.
Pretend play like this gives the children the opportunity to apply the learning and knowledge that they have gained. During Music and Movement Time we danced, jumped and learned how bees communicate to each other where the best flowers are by dancing. The children put on the headbands they made and we all marched through the garden in a buzzing bee parade.
The children loved every minute of it.  A special thanks to Asher’s family for the delicious bee cupcakes they made.
Thanks to Irie’s family who worked so hard on making a beautiful honeybee hive filled with honeycomb treats to share. Have a great holiday weekend and remember we will be closed Monday September 2 for Labor Day.



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Comments

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