Armed with charts, lists and formulas, Amy Webb used what she knew best to outsmart the online dating algorithms: math. Webb, CEO of WebbMedia Group, spent a month crunching numbers and analyzing key words to optimize her JDate profile. Her initial matches were so bad, she took to sending mid-date email updates to family and friends while hiding from her suitors in the bar's bathroom.
For those who've had their fair share of awful matchmaker dates, the cliche "It's not you, it's me" actually rings true.
Many people will pour hours into perfecting their resume, but won't invest the same amount of time into their digital presence. One of the biggest mistakes people make, she says, is over-sharing, over-explaining and using sarcasm.
After "SEO-ing" her JDate page, Webb replaced her photos (including an unflattering picture with the family dog) with new pictures in natural light and in clothing she would typically wear on a date. Former teen idol David Cassidy fathered a secret daughter during a one-night stand in Tennessee more than thirty years ago!
But as a child, Wright says, she always felt that somethings was wrong, that the man was not her real father. Not only did Cassidy look just like her, Wright believes, but she also bears a striking resemblance to Cassidy’s other daughter, actress Katie.
Even more shocking, David has admitted to having a lazy eye (his right) – and Wright was diagnosed with the same condition in her right eye as well.


Still, Wright kept the story a secret for several decades, until she began to have children of her own and became desperate for some closure. Wright reached out to Cassidy’s publicist, Jo-Ann Geffen, who quickly responded with a thinly-veiled threat. Wright begged for the chance to meet Cassidy at one of his concerts near her North Carolina home, but Geffen refused to make the introduction. But finally, at Wright’s insistence, Geffen finally agreed to have Cassidy submit to a DNA test, on the condition that Wright would pay for it. Deciding to try another tack, Wright reached out to Cassidy’s son, Beau Cassidy, on Twitter.
Again, she insists, she wants nothing more from him than the chance at the father-daughter relationship she’s missed out on for so long. Though match-making websites may seem like a quick alternative to meeting your one true love at a bar, perusing pages of potential dates calls for some dedication.
Repeated failures at meeting her match spurred the digital strategy expert to crack the code, leading straight to her future husband.
There was the guy who smoked a huge joint after dinner, the one who gave continuous high-fives, and of course, the married one. Their profile pictures showed some skin, they kept their bios short and optimistic, and waited approximately 22 to 23 hours before responding to messages.
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At some point, Wright says, she even doubted the publicist was passing on her messages to the star. Geffen then mailed a hair purportedly from David’s head to Wright, who sent it to a lab for testing. The concept of math and technology bringing people together first attracted her to online dating sites, but she quickly realized it wasn't going to work. The information in these sites' databases are user generated, and most people don't have the ability to be 100% effective. The only way to find out was the log back into JDate, but this time as a man (no catfishing, just data collection). Once you understand your goal, she says, you can then re-engineer your resources for the best result.
But before the results were back, Wright got the feeling she was being tricked, and called Geffen, as a test, to tell her that the results were positive. Webb argues that the overwhelming majority of online daters are being mostly truthful about themselves, they just need to be more effective.



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