Better SEO Services on your Websites

Search Engine Optimisation (SEO) is a very popular term in the world of websites and blogging. People use this SEO technique to attract viewers. This SEO utilizes Keywords used in the article and then get them into asearch engine. Major companies use SEO in order to get their website ranked. For different people, Search engine optimization means different things. Some people understand SEO services as managing the relationship with Google through search console, analytics or AdWords. Some people understand it as the content you wrote and produce and as well as the ability to get other sites to link to that produced content. While some think, “SEO” can only be used by an expert as if it’s any kind of risky black magic but it isn’t. SEO is actually a process of affecting the online visibility of a website or a webpage or a blog in a web search engine’s unpaid results i.e. natural, organic, results. Companies buy keywords in order to get their website first in the search engine. SEO means taking a technical approach in order to help them better to implement fundamentals that Google and other search engines recommend for the paid user. Though local SEO is good it’s not appropriate for every website as it could jumble up everything if not optimized properly. It doesn’t matter if you buy all the keywords if you don’t implement them properly they are of no use. People might just not visit your website if it lacks design quality or proper and authentic content. SEO and Google try to help to improve user experience and today I’ll tell you about 3 Fundamentals you need for your Website for better SEO Services.

3 Fundamentals you need for your Website for better SEO Services.

  1. Build the Right Website design and Responsive
Every web design built today is now responsive meaning that the design and experience are user-friendly. One should not be restricted to viewing the website at one place because people are busy and they keep on viewing webpages on different devicesso make sure your website is designed accurately and is responsive. Don’t design an unresponsive website be responsive or else no, you won’t be able to optimize your content and website accurately. The website should provide an optimal layout that means it should be viewable on mobile or tablet devices without any problem. If you remember in 2015, Google announced that it has taken a step ahead and will be using mobile friendliness as a ranking signal in search results in order to make it easy to get only relevant high-quality search results that are highly optimized for various devices. Having a responsive design is one of the best and preferred way to develop mobile websites rather than creating a separate mobile website that can be of too much task. A responsive website will keep your produced content at one URL, as opposed to mobile site URL is for example “mobile.site.com”. If by chance, your current website isn’t responsive, then upgrade it by installing any mobile friendly plugin and if you are hesitant about which plugin to use then why not just use Google’s very own “Mobile friendly Test” to find out the best plugin for you without any calamity.
  1. Secure it today: The Use of SSL
Today, themajority of websites are adding SSL to their website. Now a question may have raised in your mind like “What is SSL?” Well, SSL or Secure Sockets Layer is a standard quality security protocol that is used for establishing encrypted links between a web server and browser in anonline connection. SSL is used in order to protect information. Though it is used widely in order to protect online payments as hackers have increased so in order to protect websites from falling into the hands of those hackers SSL helps in protection. In order to create SSL connection, you need to get SSL certificate. When you get SSL, certificate then you switch from “HTTP” to “HTTPS” which means Hyper Text Transfer Protocol Secure that secures your information on your website. Google actually in 2014 announced that they would begin using “HTTPS” as a ranking signal when displaying search results in the search engine. However,it’s not a big factor it does act as a sort of tie breaker and gives you an upper hand as today there is a lot of competition and this can give you an upper hand in search engine results. For example, There are two websites of same name i.e. “http://www.heisgood.com” and “HTTPS://www.heisgood.com” then the website that is secured will be displayed first in the search engine results rather than the non-secured one. Switching to HTTPS won’t give you an SEO boost but will secure your content well.
  1. Make your website Accessible
Make your website accessible by all the users. Don’t be biased and not make it accessible to disabled users. A well accessible and ranking website is the one that removes all the barriers as the website is correctly designed, developed and edited so that all users have equal access to information and functionality. Believe me, there are so many types of people in this world some of them have some kind of natural deficienciesso websites are helping them by making various websites accessible for them and this helps them in displaying their website first because the website is accessible. Use headers and use alternative text so that different people can see it properly, for example, use text on theimage so that people can know what the image is about. Use bold titles so that people with less eyesight can clearly read it... There are various websites designed especially for disabled users These are the 3 fundamentals that you need to keep in mind for better SEO services BUT don’t assume that if you apply all 3 your website will be ranked No.1 like “The Flash”. Sorry because every website needs proper content, effective use of keywords and proper combination of techniques in order to rank better so follow these 3 fundamentals and create a website which helps all.   MRC SEO Consulting 4911 30 Avenue Southwest Calgary, Alberta T3E0V4 Phone: +1 403-386-7427

Better SEO Services on your Websites