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Published : 11.09.2015 | Author : admin | Categories : How To Find Phone Numbers
If you have neither the time nor the money for good content, you have neither the time nor the money for good business. But never settle for second-rate content to hit a deadline, spare someone’s feelings, or meet a quota. This post is the second in a six-part series written by Portent’s small business team outlining the fundamentals in building your first PPC account through Google AdWords. Once your account structure is solidified, it’s time to create your first set of campaigns.
Once your campaign is named, your next step is to choose the type of campaign you want. The Search Network is a group of search engines that allows advertisers to sponsor text ads appearing after a user searches using a keyword or string of keywords.
The Display Network is a huge group of partner websites that display both text and banner ads. Are you a locksmith and potential customers want to find you when they’re in a pinch and scrambling for help on their mobile device?
Pro-tip: To leverage device bid adjustments, think about what devices your customers use to find you.
Targeting can be broken down into geographies by country, state, city, zip code, Nielsen DMA region and even congressional district. The bidding and budget section in the campaign settings allows advertisers to not only set their daily budgets but also how baseline keyword bids are determined in a campaign. Within AdWords, you have two core options for making keyword bid adjustments–manual or automated. After determining which campaign bidding method to use, it’s time to set up a daily spending budget.
Pro-tip: Manually setting your keyword bids provides an advantage if you have the time and ability to do so. After getting through these standard campaign settings, it’s time to move forward in our Google AdWords campaign building.
The post Building Successful PPC: Understanding Campaign Settings appeared first on Portent. If you have a solid content marketing asset to publish, you’d better use lots of great tools to promote your piece as well as to monitor those helping you promote it.
Thanks to their advanced searching, sorting and filtering capabilities, spreadsheets (Excel and Google Spreadsheets) make the most sense for creating that Twitter archive.
The best part is that it will fetch and export tweets and retweets allowing you an easy Excel export. Twitter Archiver is a Google Sheets Addon that lets you export and archive Twitter search results in a Google Spreadsheet (which you can easily export into an Excel file). If you are a Zapier user, you can create a more customizable spreadsheet using a Zapier app. Not only can you save the tweet URL, body, date and time, but also the author’s name, handle, follower count, location and more.
First, you’ll need to set the search parameters (in our case, that would be your Article URL) and then connect this Twitter search to a Google Spreadsheet. This post is the first in a six-part series written by Portent’s small business team outlining the fundamentals of building your first PPC account through Google AdWords. Setting yourself up for PPC success through Google AdWords starts with how you decide to structure your PPC account.
Before we get too far into it, it’s important to understand what a campaign means in the context of Google AdWords. Campaigns should be thought of as a container for ad groups: the more relevant to each other those ad groups are, the better. How your website is organized at its top-level navigation is a good place to start when beginning to build out a preliminary list of potential campaigns. With our campaign list taking shape, let’s turn our attention to determining what ad groups will go in each campaign. Continuing with our paracord e-commerce example, let’s visualize how to organize our ad groups by looking at the navigation built into the website. Below is a subset which displays the different types of paracord this particular store offers. The following chart gives us a visual representation of how the account structure should be built after we break out our campaigns and ad groups from the website.
The post Building Successful PPC: Structuring your Google AdWords Account appeared first on Portent. In the strange corner of the world that is Search Engine Marketing, fashion retail is an amazingly competitive, often frustrating vertical.
For the fashion business without a giant team, without a giant budget, and starting on the DIY marketing track: here are three simple but essential AdWords strategies to keep you competitive and improve overall ROI from PPC.
Create a separate (search network only) campaign in AdWords for branded terms (keywords that exactly match your brand name or contain your brand name).
Google Shopping is a rapidly growing facet of PPC where users can search for and compare products directly in Google search as opposed to a specific retailer’s website.
Also unlike search ads, PLAs are targeted through product data and categories instead of keywords.
Similar to other PPC ad formats, in Google Shopping merchants bid on PLAs in a specific Shopping Campaign in AdWords. When the Merchant Center account is linked to an AdWords account that product info is made available to the Shopping Campaign. Most ecommerce platforms fortunately have the ability to export your product feed automatically, and this is by far the easiest way to keep everything up to date. The easiest and most straightforward way to set up a remarketing campaign in AdWords is actually through Google Analytics. One relatively new feature in AdWords that’s particularly useful for fashion retailers is dynamic remarketing ads. Overall, the ROI or success of your remarketing campaign depends on many different factors, such as your targeting method, frequency cap, budget, and general alignment with overall advertising goals. Since many smaller ecommerce businesses need to be budget- and time-conscious when it comes to digital marketing, it’s important to focus heavily on campaigns that will best meet the business goals that brought you into digital marketing in the first place. This week’s title refers to a startling revelation by Google that 67% of mobile shoppers convert on desktop. That might sound a little odd at first blush, but one of our Threadwatch reporters has a great example of how it shouldn’t always be terribly surprising. Besides that, we’ve got threads on pagination and content writing from SEO Chat, and discussions about manual actions, Analytics referrers, and Blogspot on WebmasterWorld. But one user on WebmasterWorld wonders if giving HTTPS status to all blogs, in a blanket move, is really such a good idea. One of our long-time users, daniel.o has a great break down of what the advantages and disadvantages are of rel=next and prev vs a view all page.
User ken_b points out a particular part of this news story – 65% of all spam reports were acted on, and 80% of those acted on were later considered spam. A Threadwatch reporter found this statistic on Twitter, as reported from someone at Pubcon Austin. On Cre8asiteforums, a user wonders what needs to be done in Search Console after installing an SSL certificate and setting up their redirects.
For big eCommerce websites especially, having unique content everywhere isn’t always an option.
The post Mobile Browsers, Desktop Converts: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. As marketers, we are sometimes guilty of bombarding people with content that plays on this hyperawareness of lack. Mindful copywriting is truthful and it solves customer problems while also being respectful. Unless your company actually is the best or most innovative, cut these words from your copy. This means no double-talk: speaking about something in one way to one person and in an opposite way to another for selfish or manipulative reasons. Positive: Sign up for our newsletter to receive exclusive deals on hand-picked items from our personal stylists.
While neither cruel nor condemning, this type of content speaks to The Hungry Ghost in each of us.
Similar to exit overlays, negative copywriting might raise your conversion rates in the short term, but are these techniques causing you to keep the customers you ultimately want to win over?
Your business is on the field of one of the most competitive games of all: organic search rankings.
Google referees may not be popular, but they help keep sites playing by the rules of SEO conduct.
From a business’s perspective, however, Google penalties can be livelihood-threatening realities. In BCI’s 20-year history, our digital marketing company has been a pioneering voice for ethical search engine optimization. To partner with a top-tier technical SEO agency and grow your website’s revenue-driving potential, fill out our request form or call us today.
Below I’ll explain more about how webmasters can deal with Google penalty situations.
However, many sites have long-standing issues or layered penalties that require more expertise. If your website is hacked, Google’s manual actions team may be the first to notice it. Juan Felipe Rincon, a lead of Google’s Webmaster Outreach team, spoke on manual actions at SMX West. SEO tip: If your site has been hacked and you get the news directly from Google, be thankful. Sites scraping content from other sites to fill their own pages is apparently happening more and more. This is a bad practice from an ethical perspective (because it’s stealing) and also from a business perspective.
If you have received this type of Google manual action, here’s SEO advice for what you can do about thin content. A fantastic GPS Tracker and Mobile Phone for the elderly – with FM radio and flashlight. Carers or relatives of the elderly – under the guise of a user-friendly big-buttoned phone, you can also track their location or listen in remotely for extra reassurance.


Our GPS Trackers use the excellent SiRFstarIII or ublox GPS chipsets - allowing incredibly accurate positioning (within a meter when outdoors) using overhead satellites. When you text the tracker's phone number, it will reply back immediately with a location text. Send a text message to this Mobile Phone GPS Tracker and it will automatically reply with the coordinates of its location. When you log in, you can view the last 30 days of the Mobile Phone GPS Tracker’s history.
Most other GPS Tracker companies charge for online tracking – up to ?30 per month subscription. By holding down the SOS button on the back of the GPS Tracker, an automatic text message with location information will be sent out to up to three programmed phone numbers. Program the Mobile Phone GPS Tracker via simple text messages to warn a carer if it strays too far from a set location. The large-keypad GPS tracker phone can make and receive calls, send and receive SMS texts, and holds a 200 capacity phone book. A useful and bright LED flashlight can be easily switched on and off via a switch on the right side of the GPS tracker phone. A simple switch on the side of the GPS tracker phone locks the keypad, preventing any accidental call-outs. How exactly would this work - if my granddad had the mobile phone, and I wanted to know where he was, what would I do? You could text 4440000 to the GPS Tracker, and it would reply automatically with the location coordinates.
Both Google Maps and Google Earth can easily translate the data into usable visual information. There’s a sophisticated GPS microchip embedded into the heart of this tracker which continually reads its own location from low orbiting global satellites and then utilizes the GSM infrastructure operated by major mobile network providers via the SIM card to transmit its current location to you. If you have any more questions about the Mobile Phone GPS Tracker, please just ask – click here.
Hi guy’s, thanks so much for the prompt dispatch and delivery of the GPS Tracker I ordered for my Mum.
It’s great to see the gps tracker on the map and I hope that this will enable us to keep better track of my father (who has Alzheimer’s) without unduly disturbing him. The tracker makes me feel that mum has a little friend in her pocket who is keeping an eye on her for me! I can’t really express how grateful I am for the superb, continuous, (it must be getting near three years) customer service that I have received from Personal GPS Trackers. Follow along in our six-part series as we will be laying down the knowledge detailing best practices for setting yourself up for PPC success.
That said, things like daily budget, network selection, and locations, among other settings, are uniform for the entire campaign. Once you begin working to build volume and increase daily spend, look at enabling search partners.
Increasing your mobile bid adjustment could help attract customers stuck with only a phone.
You may then want to avoid spending your advertising budget on people searching from their phone. This default setting is not always the most effective, depending on how your business is set up to serve your customers. Advertisers may also set a targeted radius around any given custom location, like a store address. If you are a local business with a physical location, be conscious of how far your typical customers travel to get to your store. Each automated strategy is designed around a different methodology–selecting the right one is up to the advertisers.
Setting your daily budget is fairly straightforward, but when doing so, be sure to keep in mind that AdWords can spend up to 20% more than what your daily budget is set at. It may also be a better option for those who are careful about authenticating Twitter with too many apps, so if you are already using Zapier, you will feel safer using it.
Archive Your Promoters in Excel and Google Spreadsheet appeared first on Internet Marketing Ninjas Blog. Properly setting up your account structure forms a strong backbone to create the building blocks of your AdWords account. In the context of PPC, a campaign is a singular set of ad groups (which contain keywords and ads) that share a singular campaign budget and campaign settings. We can use each of these product types to create individual ad groups within a singular campaign. Nevermind the stress of trying to sell a hugely visual product using text ads, but especially for smaller fashion businesses, it’s incredibly difficult to stand out amongst the clutter and compete with retail giants such as Nordstrom or Target. By having your ads and products show up alongside your organic listing, you’re essentially getting more real estate within that critical search engine results page. When it comes to paid ads, you have more control over the position of your listing, where organic ranking can be a slow and labor-intensive climb to the top of the pile.
By virtue of Google’s Quality Score Algorithm, your brand terms tend to be significantly cheaper for you than non-branded terms, and have the highest conversion rates. Due to the competitive nature of paid ads there is a chance that other companies may be bidding on your brand name. How well does your amazing brand statement and value proposition translate to a search result?
Assuming your brand terms get a decent amount of traffic you can quickly test value propositions, calls to action, or promos in your ads to see what performs better and use this to improve overall brand messaging. For the sake of clean data on what’s working, make sure you are not mixing brand and non-brand terms in the same campaign. Include your brand’s value proposition and some sort of call to action to entice users to click your ad.
One of the most noticeable differences is that Product Listing Ads (PLAs) feature a product image directly in the search results.
There is no doubt that these types of ads stand out compared to the other ads in the search results. Since the searcher can see a product image, store name, price and other information before they even click through to your site, they’ll have a stronger sense of your product offering than shoppers from regular search ads.
Similar to bidding on your own brand terms to own a larger portion of a search results page, when you advertise with Google Shopping there’s an opportunity to show both your PLA and text ad for some searches.
As more and more apparel businesses shift their advertising budget toward Google Shopping for these reasons, there is almost no question of whether you should invest a portion of your PPC budget and management time on this channel. It’s essential that the product feed has all the required attributes and is up to date. A spreadsheet created manually can provide good control for merchants who want to advertise just a small handful of products, but for a business with over 500 products it can get a little high maintenance. It allows an advertiser to target and serve ads only to users to have visited their website, a particular page or group of pages of the website, or even users who have taken some sort of action on the website. Remarketing allows you to serve customized text or display ads to this audience as a great reminder. Where display campaigns can be used for building brand awareness early in a buyer’s journey, remarketing campaigns target an audience that is already familiar with your brand to varying extent.
Dynamic remarketing is useful in many industries but is powerful for fashion retailers because it’s designed to show an ad with the specific product a visitor viewed.
For the fashion industry, which is obviously driven by the visual, Google Shopping and remarketing are powerfully targeted, visual formats that are well worth the investment. That means that they’re looking for products on mobile devices, then leaving and returning later on desktop to actually make a purchase. A user on WebmasterWorld reports that they’ve just started seeing it all over the place in Analytics.
Any time that Google thinks it can answer a query for you right off the bat, they’ll feature a URL and a snippet of text from it above all other search results. So for example, if you search for birth control then Google might link you to Google searches about family planning, abortion, or fertility in their featured snippet. One of our users has been wondering whether they should use rel=next and prev, or a view all page. For the Humble Bundle, customers get to choose how much of their money goes to charity and how much goes to the video game developers.
We must be mindful and respect our audience through our words, just like we do when we talk to a dear friend.
One of the most effective ways you can do this is through being consistent in your communications.
Many companies would choose to write negative copy, such as the following: Are you constantly losing or unable to share your work with others? But if you inject mindfulness into your writing process and look at every word you write, you’ll get closer to selling with sincerity. If you play by the rules, you have a chance of making your website visible to searchers and winning site visitors.
This latest report from Google is important for online businesses to be aware of because it points to trends in webspam and identifies red-flag digital marketing tactics to avoid.
Since the introduction of the Panda Update in 2011 and the subsequent waves of algorithmic and manual action Google penalties, we’ve seen a rise in SEO services clients requiring penalty assessments and removals. Due to our methodology founded on SEO ethics, we’ve helped countless clients recover from manual and algorithmic penalties, and now eagerly await the next Penguin update to see additional penalty recovery resolutions. A penalized site drops in the search engine rankings, losing untold revenue from website traffic that’s no longer coming from search. Sometimes the issues are straightforward and, after a bit of housecleaning, the site owner can submit a Reconsideration Request to Google and be restored to good standing.
We’ve had a number of clients come to us after struggling for a year or more to fix their own sites without regaining much ground in the SERPs. Google’s webspam fighters have gotten pretty good at identifying when a site is the victim of hacking, rather than purposely trying to spam through deceptive SEO conduct.
The search engines can identify where content comes from, including its original source, because they know the date and location they first discovered that content. Instant location tracking, live online tracking, SOS panic button – see below for further details. They are not locked to any network, so you are free to use your own SIM if you have one spare. Our user-friendly manuals and helpful online guides should make things easy - but if not, we're here to help.


You can use your own SIM (our trackers are "unlocked") or add a free GiffGaff one to your order at Checkout.
You may be interested in purchasing the Personal GPS Tracker instead, a smaller tracker with excellent tracking functionality.
Input the coordinates into Google Maps and within seconds you’ll be able to see the accurate location of the person carrying the GPS Tracker.
The Mobile Phone GPS Tracker can continually upload its location to a website that you log into. These numbers will also be called sequentially until someone answers – and can be landlines or mobiles.
Full user-friendly instructions are given in the manual for adding phone numbers and using the various functions. You will also receive a handy reminder card of the main text commands, for your purse or wallet. If you have a smart phone (IPhone, Android, Blackberry etc), then you could text 9660000 and get an automatic text back with a link to Google Maps. If you have a smart phone, a link in the reply location text will take you automatically to Google Maps to see the location.
The only costs are for the SIM card that you need to put inside the tracker (as you would a mobile phone handset). From the contact page, you can also read answers to more general Frequently Asked Questions. Do not set your campaign to serve ads on the Search and Display Networks within a singular campaign. This method is ideal for advertisers with the understanding and ability to review and change their keyword bids on a regular basis. Having an organized and efficient structure for your campaigns and ad groups will help you better balance your spending budgets, increase your efficiency when it comes to account management, and boost your paid advertising performance. Compounding this, if you’re a smaller business, chances are you and everyone you work with are also wearing a dozen hats, to run and grow the brand. Although every account is unique and there are always pros and cons to any strategy, showing up in both paid and organic results when your brand is searched is proven to improve PPC performance. It also gives users more opportunity to click through to a targeted part of your site depending on what they’ve searched, similar to a Sitelink Extension.
By the time they click on the ad they will often be closer to making a purchase decision, especially since they can compare your product with others before clicking through to your site.
In addition, there’s even a chance that more than one of your PLAs can show for a given search. For the smaller retailer, it’s another chance to broaden your presence in search results and to stay competitive against the big guys. Done well, this can be a great moment to tap into that pleasant surprise to create a sense of urgency. By using remarketing to show them branded merch that serves as a relevant, useful visual cue, you can strengthen brand awareness and affinity. Since the ads are dynamically created based on the product viewed this can be a great time-saver in managing PPC. And for any small ecommerce business, bidding on brand terms ensures that you’re not losing out to competitors.
User Andy Langton points out that Google uses it as an example referrer in one of their blog posts. One way I do this is by following a Buddhist doctrine called The Four Elements of Right Speech. So it makes me happy that Dropbox found a friendly and helpful way to write their web content. Look at your cohort analysis to prove this to yourself or your CMO, once you’ve tried writing with true sincerity for a while.
If you don't follow the rules, you have no chance of scoring those goals if there's a referee on the field. Impressively, the manual actions team sent more than 4.3 million messages to webmasters last year. For all webmasters, Google’s recommended preventative measures can help you protect your content and keep your site safe from hackers.
You can also see the tracker moving in real-time by using online tracking, which is free to set up. We offer a free pre-installed SIM, with no contracts, really cheap texts (6p each on pay as you go), and ?5 of free credit when activated - click on the link for more details. By the way, as per the law, every single one of our testimonials is 100% genuine and verifiable. GiffGaff use the o2 network, cost 6p per location text, have no ongoing contracts or hidden costs.
We provide a step-by-step guide with the Mobile Phone GPS Tracker on how to get set up for online tracking, and it takes just a few minutes.
Each point on the map carries a date and time, so you can see exactly when and where it went. Depending on whether you opt for pay as you go, or a contract deal, the costs of texts and calls from the GPS tracker will vary.
I think its a fantastic bit of potentially life saving equipment and would encourage anyone with a relative in a similar situation to get one. By showing your ads on Google’s search partner websites, advertisers should see an overall increase in impressions and clicks.
If creating a highly targeted campaign meant to attract mobile users as much as possible, increasing your mobile bid modification to the maximum of 300% will help spur mobile traffic.
If you are into local business, for example, you can archive the location of each Twitter user who tweeted your URL!
Meaning you’ve got less time for hands-on, highly-complex approaches to marketing channels like PPC.
Google has also done studies that show that search ads will not cannibalize organic traffic.
Again, you want to ensure you’re getting the most revenue possible from those hard-earned searches of your brand. AdWords also offers ad extensions which you can use for no additional cost and which allow you to add additional text, links, or contact information to improve the relevance and performance of your branded ads. Although results vary, many advertisers experience significantly higher click through rates and improved traffic volume with PLAs compared to their search campaigns.
This ultimately means you drive more transactions and improve conversion rates, in exchange for letting Google show your wares. To help you get your bearings, there’s even benchmarking data within the AdWords platform that can help businesses see how they stack up to their competitors, to help you continually improve your PPC results. Again, this is just one way of segmenting and targeting an audience in remarketing, and there are more than a few others. On the flip side, frequency caps (the number of times an ad can be shown to a user in a given time period) are important features to use. Again, for dynamic remarketing you’ll have to have a Google Merchant Center account like you would for Google Shopping. For the bargain-hunter and the fashion mogul alike, these pieces go together like Blahniks and Burberry. And when they see what others have, all they can think about is what they’re missing. When we hear so much speech that causes craving, insecurity, and anger, we get accustomed to speaking that way. They persuade the reader by speaking directly to them and their needs without exaggerating what MailChimp can do for them.
They back up the algorithms (which do most of the work filtering out webspam) and review individual cases by hand.
That means webmasters were notified personally not only of a yellow flag being thrown, but also about what caused the penalty action.
There are many other excellent functions such as text alerts if the person strays too far, SOS button and remote listening - see the individual product page to see the full list of functions. Most customers just use locations by text and spend less than ?5 per month - which gives over 80 location texts.
IPhone, Blackberry, Android) then you can also click on a link in the text to go straight to Google Maps direct, and see the location of the Mobile Phone GPS Tracker immediately. Even if a competitor is NOT bidding directly on your brand name, if their ad shows up above your organic listing there is still a chance that you’ve lost the click and the customer at the last second.
I’m simply asking you to join me in exploring another approach to your marketing copy. Sometimes the channel and audience need a modification to tone, but your voice should still be consistent across content types. These people have the power to blow a whistle to stop misbehavior and even to bench a player who refuses to play by the rules. Our SIM partners give this for just ?10pm (unlimited texts and data, 250 minutes call time, no ongoing contract).
I’m sure my mother will find it a great comfort to know that she can locate my dad wherever he is outside of the house.
I like to picture them in black and white striped shirts (though I’m sure jeans and t-shirts would be closer to the truth). All of the functions are set up by sending specific text messages, so you can configure the device from your own mobile phone wherever you are. With other text commands, you can program the phone to tell you if it strays too far from home, or set up live tracking so you can see the phones location live via a website. Myself, I shall continue to recommend Personal GPS Trackers to anyone who finds that a loved one wanders as a result of dementia. Here’s an example from MailChimp, an online email marketing solution that writes personable copy. I spend a large chunk of my paycheck there because I trust their products to hold up in the often-crappy Pacific Northwest weather.



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