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Robert Cialdini wrote this seminal book on influence and persuasion in 2007 and it’s been a business best seller ever since and certainly heavily responsible for some of the multi-million dollar product launches. I have these 6 principles of influence written out on an index card and up on my wall in front of my desk. All of these elements are needed to make up a great marketing campaign and to generate online persuasion in your internet business. In fact, Jeff Walker refers to the principles heavily in his excellent training course Product Launch Formula.

My view is that they are the cornerstone of sales, marketing and particularly online persuasion, where you have minimal time to capture someone’s attention and persuade them to your POV or business offerings. I am author of ‘The Alkaline 5 Diet’ and can help you if you’re looking to lose weight and keep it off, heal your body, improve sports performance or have more energy throughout the day for your work, family and everyday activities. I went from unfit, unhealthy smoker in my 20s to lean, fit ultra-marathon runner in my mid 30s and have never felt better. I have been helping people all over the world to improve their diet since 2007 and over 15,000 people have downloaded my recipes and alkaline diet guides.

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