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Hilton Hotels & Resorts, the flagship brand of Hilton Worldwide, has built on the success of its "Stay Hilton. Developed in collaboration with Cramer-Krasselt, the new campaign has been based on three creative executions - "Go Chill", "Go Refresh" and "Go Foodie". The print advertisements have showcased a diverse mix of global locations and experiences and have visually linked different Hilton properties by focusing on one type of experience.

Print ads debuted in July and ran in a collection of news and consumer lifestyle outlets, including The New York Times, Conde Nast Traveller, Bon Appetit, GQ and Out. Go Everywhere." campaign by unveiling a new interpretation of the concept in a series of print, online and out-of-home advertisements.
In the "Go Chill" execution, the rooftop bar at Hilton Prague seamlessly connects to a martini at The Beverly Hilton and the rooftop bar at Hilton New York Fashion District.

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