Advertising agency graduate jobs uk,hosting platform php run,emarketing video training urdu - Good Point

ChallengeBefore they could nurture the business leaders of the future, Argos had to get across two key messages.
SolutionWe chose to intrigue and flatter our target audience in a way that respected their intelligence. This ad serves up double the cut-through (pardon the puns) - first, a clever visual concept to grab attention, followed by short but very punchy copy. This vintage ad has all the hallmarks of a classic recruitment advertisement - no fancy graphics required.


Our ‘Choosy’ concept effectively acknowledged that if Argos were cherry-picking the best people, they knew those people would be cherry-picking the best employers. In the first year Argos recruited five exceptional candidates, plus a healthy talent database for other graduate-level positions throughout the business.
And these weren’t conventional retail management opportunities, they were fast-track corporate careers with unimaginable scope. And like all good creative work, the concept was actually integral to the proposition: our ‘chosen few’ discovered that the programme enabled them to choose the business area and career path that suited them best.


The campaign continues and existing recruits have been incorporated into the solution as ‘brand advocates’ for both the business and the scheme.




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