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Today the answer is more likely to be "make money." For Kanner, one explanation for that shift can be found in advertising. According to Kanner, the result is not only an epidemic of materialistic values among children, but also something he calls "narcissistic wounding" of children. Now Kanner and several colleagues are up-in-arms about psychologists and others who are using psychological knowledge to help marketers target children more effectively.
In response, at its June meeting, APA's Board of Directors acted on a recommendation from the Board for the Advancement of Psychology in the Public Interest and approved the creation of a task force to study the issue.
Issue a formal, public statement denouncing the use of psychological principles in marketing to children. Amend APA's Ethics Code to limit psychologists' use of their knowledge and skills to observe, study, mislead or exploit children for commercial purposes.
Launch an ongoing campaign to investigate the use of psychological research in marketing to children, publish an evaluation of the ethics of such use, and promote strategies to protect children against commercial exploitation by psychologists and others using psychological principles.
Paine has no problem with launching a dialogue about psychologists' ethical responsibilities or creating standards similar to ones used in Canada and Europe to protect children from commercial exploitation.
Others who have read the proposal point out that psychological principles are hardly confidential. The problem with trying to regulate the use of psychological principles is that "people acting in ways psychologists find objectionable probably aren't members of APA anyway," says Haugtvedt, who received a copy of the Commercial Alert letter. To Acuff, the letter to APA is not only an "unconstitutional" attempt to limit how professionals make their living but also a misguided overgeneralization. Since Acuff and his partner started their business in 1979, they have had a policy guiding their choice of projects. The most popular kids TV Network, Nickelodeon, should be ashamed of itself, says the Center for Science in the Public Interest (CSPI), a consumer watchdog group, in its latest expose. Of 425 foods and beverages that were advertised, 267 (60%) were sub par nutritionally (too much sugar, salt or fat, for example). The only bright spot – the figures are slightly better than 4 years ago, when 90% of commercials were for junk food.
My mother recently reminded me how as a 7 year old tagging along on her grocery shopping trips I would pick up a box of cereal I had seen on Saturday Morning cartoons. This entry was posted in Kids Nutrition and tagged Advertising, breakfast cereal, Center for Science in the Public Interest, CFBAI, children, Fat, Junk Food, nutrition, obesity, PepsiCo, Snacks, sugar by Hemi Weingarten. Remember last year when Nokia released the Lumia 920 and they just wouldn’t shut up about the new PureView camera?
Today Nokia announced the Nokia Lumia 1020 with a massive megapixel count of 41 in its latest generation of the PureView camera. See, the reason it sounds so good is because it wasn’t actually recorded with the Nokia Lumia 1020.
Thanks to advertising, he says, children have become convinced that they're inferior if they don't have an endless array of new products.
They're outraged that psychologists and others are revealing such tidbits as why 3- to 7-year-olds gravitate toward toys that transform themselves into something else and why 8- to 12-year-olds love to collect things.
The task force will examine the research on advertising's impact on children and their families and develop a research agenda.
The letter calls marketing to children a violation of APA's mission of mitigating human suffering, improving the condition of both individuals and society, and helping the public develop informed judgments. In an informal literature review, he found many studies about how to make effective ads but not a single study addressing ads' impact on children.
Such activities will actually help his business, he says, by giving him leverage when clients want to do something that would inadvertently harm children.

He believes that having general guidelines as to appropriate uses and areas of concern would be beneficial to all parties.
Acuff, PhD, for example, draws on the child development courses he took during his graduate schooling in education to advise such clients as Disney, Hasbro and Kraft.
As a result, they turn down assignments dealing with violent video games, action figures armed with weapons and other products they believe are bad for children.
Advertising companies in the fashion industry spend thousands of dollars on their advertisements with the hopes that the consumers will in return spend thousands of dollars on the clothing. The reason: Most of the ads running on the network are for food products that promote obesity, diabetes, and other health problems in young children. They even put out a video to show off how good it was at optical image stabilization and wow, was it good! If you look closely at 27 seconds in, not only is this video being shot from a box van driving next to the girl, shot by someone else from a bicycle, as it implies, it is also being shot with a full DSLR video rig. Turns out the Nokia Lumia 920 video was actually shot with a DSLR, not with the PureView camera with optical image stabilization (OIS). They put out lots of specs about the camera and its ability to capture great photos even in low light conditions.
At least Nokia put in a disclaimer saying the rich audio recording in loud environments, like a concert, with the Nokia Lumia 1020 was not actually a rich audio recording in a loud environment.
At least in that case we can’t taste the advertisement and expect the same results when we get one of own. The group will look at the role psychologists play in what some consider the exploitation of children and consider how psychology can help minimize advertising's harmful effects and maximize its positive effects. McNeal, PhD, author of "The Kids Market: Myths and Realities" (Paramount Market Publishing, 1999), children under 12 already spend a whopping $28 billion a year. Instead, he points to research done by Tim Kasser, PhD, an assistant professor of psychology at Knox College in Galesburg, Ill. Paine, PhD, an assistant professor of business studies at Richard Stockton College in Pomona, N.J.
His book "What Kids Buy and Why: The Psychology of Marketing to Kids" (Free Press, 1997) draws on child development research to show product developers and marketers how to reach children more effectively.
Their work focuses instead on products that they consider either good for children or neutral, such as snacks and sugary foods parents can use as special treats. However, advertising that a brand of athletic wear is proven to make the average person become 28% more tone will definitely give the competition a run for their money.
The word magic is used to create an expectation for the type of fashion and overall environment that Macy’s has to offer. The commercial made it very clear that Levi’s Jeans are intended to be worn by American men. Teach your children at an early age to read critically, to look for products with good values in nutrition labels. All marks, brands and names belong to the respective companies and manufacturers and are used solely to identify the companies and products. With as many megapixels as you have there (5x the resolution of an iPhone 5) anything is going to look amazing on a small screen. At least this time around, if you watch to the end and look really carefully, Nokia admits ahead of time that the feature they are advertising, awesome sound quality even in loud environments like concerts, is fake. But seriously, just shoot something with rich audio in a loud environment if you say it can do it. In a series of studies, Kasser has found that people who strongly value wealth and related traits tend to have higher levels of distress and lower levels of well-being, worse relationships and less connection to their communities.
As principal of a Philadelphia consulting firm called Kid2Kid, Paine helps Fortune 500 companies market to children.

The letter to APA fails to acknowledge that psychological principles can be used for good as well as bad, he says.
When the commercials for Reebok Easytone collection of shoes and apparel were first shown everyone began talking about it. The slogan allows the consumer to create an enchanted vision of the store and the clothing. Within the first five seconds of the commercial a large half sunk and barely lit up America sign is shown twice. It is all done with psychological knowledge about the consumers that the merchandise is aimed for.
In breakfast cereal for example, sugar should be below 8 grams per serving, and fiber higher than 3 grams. The commercial features young women who all appeared to be fit and in shape, wearing the shoes while dancing around in different situations. They attach words that can have many different meanings to the consumers that the product is aimed for. As the black and white vintage style video continues the screen is filled with shots of places and people all across America.
The fashion industry uses the propaganda techniques of weasel words and glittering generalities in their advertisements simply because they know how to do it, and they know it will work. By getting your children involved in the nutrition hunt, they will be more apt to choose better products together with you. It is exactly what every woman wants, a proven guarantee that if they wear this then they will look better. In a print advertisement for Macy’s there is a woman wearing a sparkly cocktail dress while flipping her hair and looking very happy.
The advertisers are using the glittering generalities word of magic in hopes that it will attract customers who want to look and dress like the woman in the advertisement. Most people just assume that it means more tone than you would get by wearing another brand, but who really knows? The Find Your Magic ad campaign is geared significantly towards everyday women who want to feel just as glamorous as the models in the print ads, and with the help of glittering generalities, Macy’s succeeds in making them feel that way.
This advertisement is crammed to its very edges of glittering generalities all about America. It could simply mean that if you wear the Reebok Easytone collection then you will become more tone than you would if you were to sit on the couch all day and eat junk food.
The message that Levi’s Jeans wanted to get across is that if you are a patriotic American man, then you should be wearing these jeans.
This genius use of weasel wording is the result of the $23 million dollars that Reebok spent on advertising the Easytone collection. The money was well spent considering the company has now captured a third of the billion dollar athletic apparel market (Zmunda). The advertisers specifically chose to go the patriotic rout because they know that no American man is going to deny being one.

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