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As you might remember, Twitter partnered with American Express last month to offer advertising space to select merchants.
They promise it's easy to use, and that your messages will reach the right people via their management systems. Twitter launched the self-service advertising platform to small and medium-sized businesses (SMBs) in India.
Emily Huo, SMB lead for Asia Pacific at Twitter said, "Small and medium-sized businesses face the most challenges and are least resourced to promote the good work they do. Twitter self-service advertising platform will allow businesses to amplify their organic Twitter message and reach more people by targeting a specific audience. Twitter has announced its self-serve advertising platform is now open to small and medium enterprises (SMEs) in the UK, Ireland and Canada.
If you are interested in Twitter advertising, drop us a line and we will produce a free proposal detailing how Twitter could benefit your business. Subscribe to our daily newsletter for news and analysis from the programmatic and digital advertising world.
Yahoo7 has today unveiled its new advertising platform, a native in-feed advertising solution that offers advertisers creative assets similar to those used in paid social and search advertising. Yahoo7 launched the platform after a successful beta phase and have announced that over 200 Australian brands are already on board.
The platform is able to automate the visual design of advertisements, which will then run through an algorithm that ensures ads appear according to a user’s online habits and engagement rhythm. Yahoo7 sales director, Programmatic, Audience and Native Ads, Ben Green said Native Ads will offer advertisers a “simple yet highly effective” way to expand content and drive performance.

More than one in three small businesses are spending on social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest to advertise their products and services, according to the April 2015 SurePayroll Small Business Scorecard.
The Scorecard features survey data with insights from small and microbusiness owners, primarily those with 1-10 employees. Facebook is the leading social ad platform for small business owners, according to the SurePayroll survey, with 33 percent paying for ads through the social network.
By comparison, only 14 percent of small businesses with 1-10 employees are spending on Google pay-per-click ads, the SurePayroll survey found. If you would like to receive our daily E-zine, New Jersey Business Today, please provide your contact information below. Now the partnership has released a promotional video on how to advertise on their platform and the ways it is going to benefit you. It will only offered to a handful of merchants at first, but as they work to get things up and running, they'll add new accounts. Twitter will take out the guesswork by automatically identifying and promoting your most engaging Tweets. Twitter now handles advertising, and you could be one of the first to take advantage of their unique platform. The social media company has expanded the platform reach of Twitter Ads globally from 33 countries to over 200 countries and territories. Start-ups registered in India are projected to go up 11,500 by 2020, independent consultancy KPMG reports.
Advertisers can choose the markets, countries, regions, metro areas or postal codes that are the most relevant to their business.

Businesses will now be able to buy Twitter’s ad products without having to liaise with Twitter directly.
This positions the promoted tweet ad product at a similar level, in terms of engagement, to Facebook’s newsfeed ads which regularly see CTRs upwards of 1 and 2%. Woolworths, Microsoft Device Group, and TFE are among those businesses Yahoo7 claims are already embracing the Native ad offering. More than half (58 percent) of small business owners said they see value in advertising on Facebook. This will allow SMBs to effectively reach their target audiences on Twitter in 15 languages.
Anyone with a small business, from tech start-ups to retail, F&B establishments, and even mom and pop shops, can now use our platform to target and engage in real-time with more than 316 million active Twitter users worldwide and increase sales.
They can also refine their targeting by language to ensure that no matter where they call home, potential customers can understand their ad. But it seems there’s just too many potential customers engaged with social media to ignore. In addition, Twitter also announced the total active advertisers, including SMBs to be approximately 100,000. Additionally, analytics dashboards will help advertisers measure performance and optimize accordingly.

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