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Per 1 March 2010 every Dutch consumer with a creative mind can send his script to Red Bull Decide The Story. My question is: Will this trend of asking users for new ideas be the standard in advertising? Maybe some of the famous advertising agencies will going to be disintermediated by initiaves like this?
So if this will become a trend, traditional ad agencies must have started to look for alternative business models than “creating expensive tv ads” only? Maybe ad agencies need to seek for “money-making” products, if services do not pay their bills any longer?
It’s always interesting to discuss ideas with people that share the same enthusiasm about the same subjects.
Thus, several reasons for advertising and similarly there exist various media which can be effectively used for advertising. Outdoor advertising is also a very popular form of advertising, which makes use of several tools and techniques to attract the customers outdoors.
The kiosks not only provide an easy outlet for the company products but also make for an effective advertising tool to promote the companya€™s products. Organizing several events or sponsoring those makes for an excellent advertising opportunity.
Broadcast advertising is a very popular advertising medium that constitutes of several branches like television, radio or the Internet. The Airtel Commercial, where cross country kids are shown playing football on the border is one of the most acclaimed television commercial in the world. The radio might have lost its charm owing to the new age media however the radio remains to be the choice of small-scale advertisers. Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. Surrogate advertising is prominently seen in cases where advertising a particular product is banned by law.

Public service advertising is a technique that makes use of advertising as an effective communication medium to convey socially relevant messaged about important matters and social welfare causes like AIDS, energy conservation, political integrity, deforestation, illiteracy, poverty and so on. Although the audience is getting smarter and smarter and the modern day consumer getting immune to the exaggerated claims made in a majority of advertisements, there exist a section of advertisers that still bank upon celebrities and their popularity for advertising their products. Celebrities like Aamir Khan and John Abraham dona€™t only involve in brand promotion but also for social causes which is very endearing. AuthorA  of Social Media Marketing : An Hour a Day, Dave Evans was recently in the country and made some revealations such asA  when he first tried Twitter, about ywo years ago, it didna€™t make sense . THE INDIAN INSPIRATION KINGFISHER AIRLINES is using Twitter in much the same way-to reach out and engage with ita€™s customers.
One of the best examples is Tataa€™s use of social media supporting the launch of the Nano. First, any marketing expense reduction means that there are more resources available to further support actual launch and servicing of customers.
Second because the Tata Nano is positioned on the combination of quality and affordability, lowering all expenses associated with the car, including marketing sends a very consistent message to prospective customers. Going one step further this really makes sense: in this way users are already exposed to the brand even before the advertising campaign is ready. The book: wisdom of crowds (james surowiecki) shows how smart and engaged consumers can be. Now-a-days kiosks are not hard to find at many a places like malls, college festivals and even railway stations. The company can organize trade fairs, or even exhibitions for advertising their products.
The radio jingles have been very popular advertising media and have a large impact on the audience, which is evident in the fact that many people still remember and enjoy the popular radio jingles.
There is no commercial in the entertainment but the brand or the product is subtly( or sometimes evidently) showcased in the entertainment show.
Advertisement for products like cigarettes or alcohol which are injurious to heath are prohibited by law in several countries and hence these companies have to come up with several other products that might have the same brand name and indirectly remind people of the cigarettes or beer bottles of the same brand. David Oglivy who is considered to be one of the pioneers of advertising and marketing concepts had reportedly encouraged the use of advertising field for a social cause.

But then , as he started using it he realized hoe easy was it to get connected with the people. This pays double dividendA  which makes customers happier to further amplify social conversations. The standards of excellence have now become international with organizations operating globally.
For the new campaign Red Bull ignores its advertising agency, now all consumers in The Netherlands can think along. Because they will need a cosmic collission to find all the available GRP’s on this planet that will make me a Red Bull fan again. If not this, the company can organize several events that are closely associated with their field. With the number of radio listeners increasing day by day, it does not come as a surprise to know that they are pulling huge some from sponsors and other clients in form of advertisement. Some of the famous examples for this sort of advertising have to be the appearance of brand Nokia which is displayed on Tom Cruisea€™s phone in the movie Minority Report, or the use of Cadillac cars in the movie Matrix Reloaded. Improving Quality + Customer Satisfaction = Growth + Survival  It is now being realized that the human factor will play a crucial role in achieving these standards of excellence.
For instance a company that manufactures sports utilities can sponsor a sports tournament to advertise its products. He uses Tweetdeck, a Titter software client, to monitor in real time all mentions of his name and book which has proven effective from him. To this day I have no idea why things didn’t progress as they were promised but I certainly feel used to say the least.

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