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Tribal DDB's Jason Pickar won Best Solo Singer and Le Schmeatles fom Initiative won the EA Beatles Rock Band portion of the Battle. Sadly, because the MIXX Awards, Battle of the Ad Bands and Adify's party were all held on the same night, someone had to be the loser. Advertising Week New York has become an ad tech bonanza, with online giants including Yahoo, Facebook and Google competing for digital ad dollars and attention. Yahoo is talking up its ad tech portfolio including its programmatic advertising technology—unified under the BrightRoll brand following its acquisition in 2014—with its suite of media-agnostic tools to help advertisers, publishers and partners connect with consumers across ad formats and devices.
Yahoo’s combined efforts with BrightRoll and mobile analytics unit Flurry have created technology that integrates with Yahoo’s unique data insights to deliver better trageting. The company’s goal is to simplify its ad tech offerings and help clients grow their business “by connecting with consumers across all ad formats and devices,” according to the company blog. BrightRoll powers digital advertising for 99 of the Ad Age Top 100 advertisers and half of the comScore Top 50 publishers.

Facebook’s big moves target TV budgets with a new purchasing product referencing the metric known as target-rating points (TRPs). Google is pushing further into Facebook’s turf with email-based ad databases and app install ads.
Google has been a slower entrant in the ad tech revolution—staying focused on its core search products until now. Matt Scheckner, President & CEO, Stillwell Partners and Executive Director of Advertising Week rings the closing bell at NASDAQ MarketSite on September 23, 2013 in New York City.
Jamie Redknapp attends day four of Advertising Week Europe held at BAFTA 195 Piccadilly on April 3, 2014 in London, England. The day was filled with informative session but all anyone cared about was seeing Ashton Kutcher who appeared at the end of the day to talk about his company, Katalyst Media, "a studio for social media creating original digital media, television and film properties." As Kutcher took the stage, hands were filled with digital devices capturing the moment as if it were a Jonas Brother concert - expect with less screaming and no jumping up and down. Saturday Night Live veteran Jim Breuer provided the humor and Best in Show was won by Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World," More on that here.

And the Yahoo Gemini marketplace for search and native advertising across devices has been enhanced with new product features and a Preferred Partner Program. These include 165 billion daily events from more than 1 billion people worldwide and Flurry mobile app behavior from 2 billion devices. Its latest product, Customer Match, lets advertisers upload lists of emails and pair them with signed-in Google users on Gmail, Search and YouTube. But the surge in targeted ad tech interest and a more competitive marketplace have driven it into the mainstream of ad tech commerce—along with its biggest rivals. It's no fault of Adify (other than one of scheduling) as last year's party at the same venue (on a night which didn't conflict with other events) rocked.

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