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Getting an “Ad Disapproved” notice from Google can be a traumatic ordeal, especially if it doesn’t provide a clear explanation of the policy violation.
Google is rightfully restrictive about the products and services that advertise under the medical banner. Take advertiser A: they sell ingredients and herbs for cooking, but got an ad disapproved because it mentioned Tamiflu and Penicillin.
Neither of these sites or products have anything to do with the client or the medical flag from Google. Choosing the right landing page for your ad is a vital part of getting the conversion, but it’s also vital to avoid ad disapprovals.
The advertiser worked with their client through a site redesign, and while there was some load time issues, the destination URL led to where it was supposed to go. Once the mistake was recognized, the disapproval got lifted, but had there not been an exchange with Google, the ad would have been wrongfully disapproved.
Our final tale of common ad disapprovals is one that is out of Google’s and your hands: when a site gets hacked. Someone had stuffed the site with meta-keywords pertaining to medical products, forcing the site to get disapproved despite three copy rewrites. Eccoti allora alcuni suggerimenti di cosa NON fare per far fuggire i tuoi contatti (o possibili tali). 1 – Anche se a scuola in italiano (a differenza mia) prendevi tutti 9 e la maestra ti diceva che eri bravissimo e leggeva ad alta voce i tuoi temi, qui non stai scrivendo un romanzo.
2 –Anche se sei un grandissimo estimatore di Dante e dei suoi endecasillabi ti dico: non usare parole troppo lunghe o troppo complesse. The tracking is done by signal triangulation between cell towers, and makes it possible for anyone capable of accessing your phone or computer to figure out your past travels. The news that Yahoo’s search revenue is down 19% served as a virtual wet blanket on a solid earnings report this week. All signs look positive so far for the fledgling social network, as 900,000 people have created profiles and the site itself gets funding from a former Facebook executive and a venture capital firm that backed Twitter.
But Google has also invested heavily in renewable energy sources, including a recent power purchase agreement fir wind energy in Oklahoma. Search Marketing Now has just published its first Market Intelligence Report — with a look at the market for PPC Campaign Management Tools. There are quite a few interesting tid bits of information about digital media usage trends, including the annual doubling of Internet radio users every year since 2001. Ever have trouble searching for a variety of SEO and Internet marketing expert opinions on small business mistakes?
Nonprofits still have a brief grace period to remove any ads that use different URL destinations from the website addresses that they originally registered with. Metropolitan Ministries uses a landing page and plenty of links to get people from their Google Grants ads to their new microsite. Google’s one URL policy does not apply to subdomains or subfolders within your website. I tried to search their Bluetooth section and found that they don’t have any Jawbone products at all. I hope this helps you understand the importance of selecting the right keywords, ads and landing pages to promote your website. If you are an e-commerce advertiser, ensure that your landing pages are relevant to the keywords and the ads you advertise.
It’s definitely a failure, but I think that part of the problem is that bigger companies have so many moving parts and departments within themselves that coordinating the marketing team with the web team with the management is just a nightmare. Le persone, racconta Perry, fanno sostanzialmente due cose quando atterrano sulla tua pagina: leggono il tuo primo pitch in alto (un titolo, una call-to-action piu o meno precisa) e poi corrono al fondo per sapere quanto costa.
Condividilo sulla tua rete di contatti Twitter, sulla tua bacheca su Facebook o semplicemente premi "+1" per suggerire questo risultato nelle ricerche in Google. Da notare che, come si evince dall’url, questa landing page non corrisponde alla home page (ne ci mandero direttamente traffico quando faro la campagna AdWords). Ricevi ogni giovedi idee, consigli e tool per costruire la tua visibilita online partendo da delle solide fondamenta!
Questo blog periodicamente pubblica una domanda da parte dei lettori su blogging, web marketing e social media. Mi chiamo Francesco Gavello e su questo blog scrivo di blogging, web writing e social media. Quello che faccio è spiegare il blogging e i modi di proporsi sul web in maniera semplice.


Automatically checks the landing pages of your AdWords ads and pauses ads with error or out of stock pages. Over the past quarter, we’ve seen an increase in ad disapprovals, many of them having nothing to do with the advertiser.
Needless to say, once the error was pointed out the disapproval was cleared, but this is a common occurrence for a very simple reason: flags are issued based on website crawlers, not human insight.
Having an ad point to a page that doesn’t deliver on the promise of the ad can lead to, at best, a bad Quality Score, but at worst a disapproved ad. Regardless of your campaign’s targeting, Google policy states your URL must work everywhere a user could access it.
A client who has asked to remain nameless has a service that connects US host families with international students looking for boarding while they attend school.
This hack cost the company $897 in development charges, and countless lost revenue from their ads not being able to be displayed.
If you suspect your ad is being disapproved because of a misunderstanding, speak up and provide proof. Hai selezionato le parole chiave migliori, piu pertinenti, perfettamente centrate sul tuo target e sul tuo prodotto. E si” Quella paginetta che hai deciso come pagina di atterraggio per la tua campagna ha una “discreta” importanza per l’esito della campagna. Giusto giusto alcune cose per non trasformare quella che potrebbe essere una cavalcata trionfale verso il fatturato del secolo in un bagno di sangue degno del Settimo Cavalleggeri.
E visto che ci siamo evita slang, parole in gergo se non strettamente necessarie, inglesismi o parole straniere. Ma perche mai un utente dovrebbe, per esempio, metterti il Mi piace sulla tua fanpage facebook ancor prima di capire chi sei, cosa fai e come lo fai.
Se chiedi il nome e l’email per regalare un e-book o un white paper e poi usi i dati per inviargli la tua newsletter aziendale appena rinfrescata dal nuovo layout, secondo te che opinione potra avere della tua azienda? Il Rugby nelle articolazioni, LinkedIn come passione e il web marketing per riempire il frigorifero.
Riceverai le news e i miei articoli su come utilizzare il web per acquisire o fidelizzare i tuoi clienti.Ovviamente potrai cancellarti in ogni momento. Android devices also track similar information, and it’s unknown if either discovery will lead to a sooner-than-expected rise of the machines.
CEO Carol Bartz blamed the poor showing on Microsoft’s adCenter, but other business insiders have pointed out that Yahoo was losing search revenue before their deal with Bing.
The site’s founder, Ijad Madisch, said he hopes to some day win the Nobel Prize for accelerating scientific research with ResearchGate. Google also invested $168 million in a Mojave Desert solar power plant, and $38.8 million into two North Dakota wind farms. This post compiled 45 pieces of advice from some of the industry’s most respected gurus. Need to block things out and focus without disturbing the meeting at the cube next to you?  This site is awesomely useful when you need to buckle down and get things done.
Easy is a relative term depending on your SEO comprehension, but these pieces of advice are applicable for many on-page SEO issues you may encounter. After that, nonprofits that fail to comply with this policy risk losing their grantee status. Here are three tips to help your organization keep website traffic up and maintain the flow of new donors and supporters strong. Some organizations have websites focused on completely different programs or have secondary sites to collect donations if their main domain cannot accept credit card information, so they need to create microsites.
Create a landing page to use with your Google ads, then provide links on that page to the microsites you want to promote. But I was directed to home page with nothing related to Jawbone or Bluetooth headset promotions.
Not sure why would they specifically mention Aliph Jawbone, which is an actual product of Jawbone and not have any Jawbone products.
It turns out the more time people spend reading your letter, the more psychologically invested they are in it, and then the more likely they are to buy.
Perry racconta come piuttosto che pensare di scalare un muro alto 10 metri una volta ogni tanto sia molto piu proficuo saltare un muro di un metro tutto il giorno. Lo scopo di una corposa landing non e necessariamente quello di fornire una motivazione in piu all’acquisto. Puoi seguirmi anche attraverso Twitter o comunicare con me inviandomi un'e-mail dalla pagina dei contatti.


If your inventory changes dynamically, it is almost impossible to keep your ads up to date manually.
Make ads more relevant by dynamically inserting price points, quantity, discounts and more in each ad. The problem is, sometimes crawlers get it wrong and flag an ad for review or a site for suspension when there is no inherent policy violation.
It takes showing the humans who process the disapprovals the discrepancies to get them lifted, but that’s not going to stop Google from disapproving an ad and halting profit.
It is worth noting this site is an international site and the account advertises across international markets.
While it's absolutely ok to secure your desired domain, you should not be paying to drive traffic to it and ruin your equity with Google.
Hai a disposizione il budget piu alto che tu ti sia mai permesso di investire in una campagna sul web e non solo. Fallo per tutti quei “poveracci” che apriranno la tua pagina in ufficio durante le ore di lavoro.
Ci sono altre mosse da evitare come la peste e se ne trovi condividile qui sotto che ne parliamo insieme. They’ve also speculated that Bing offers superior organic results, so users are more inclined to ignore paid search ads. For example, if you had a separate website to promote your fall gala, you could easily create a page on your main website with information about the gala pulled from the microsite.
While this approach is not ideal from client usability or search engine optimization standpoints, it will work. You can track success through Google Analytics or Adwords Conversion.
Riducendo la lunghezza, come spesso si consiglia, sino a eliminare ogni scroll Perry ha visto decadere le vendite dell’85%.
Un meccanismo semplice, una campagna AdWords, un buon prodotto e una landing efficace hanno pagato piu di molte complesse strategie.
Ha testato questa sua ipotesi riducendo progressivamente la lunghezza dei testi sino ad arrivare a un calo significativo delle vendite, confermando la bonta dell’idea originale.
Lo scopo di una landing e quello di agevolare una decisione che in molti casi e stata gia presa. Questo magari fa calare l’importanza della scoperta di cui si parla in questo articolo.
Lo chiedo perche un web-marketer mi disse che non vedeva il motivo di settare l’endless scrolling. Nowhere on their site do they make any medical claims – yet their ads got disapproved for making misleading promises and for promoting a medical site. Senti gia le urla disperate dei tuoi competitor all’accorgersi della potenza di fuoco a tua disposizione. Senza considerare che la regola del non distrarre il tuo utente dalla call to action va di colpo a farsi benedire. Once you have a new page, use a 301 redirect to direct users from the old microsite to this new page. If your group is going for microsites for these or any other reasons, then try the second strategy below. We worked around this rule by creating a landing page on the main website with a lot of  links to the cafe’s website. Tralasciando la mera questione gastronomica, nella trascrizione di quella stranissima telefonata, James chiede a Perry perche avesse scelto una lettera di vendita di circa 5.000 parole. Magari elencando di nuovo i 4 bullet (audiocorso, PDF, sessione privata e un bonus a sorpresa) ? When investigating this further, it turned out, this wasn’t an AdWords issue, it was a Webmaster issue. This will ensure that links are not broken, website traffic is not lost and search engine PageRank score is not impacted. Below are examples of web pages of nonprofits that have different subdomain structures that are part of their respective domains. Ma ti immagini la faccia dei loro colleghi, o peggio del capo, quando sentiranno sparata dalle casse la voce di Celin Dion o degli ACDC (se sei un tamarro come me!)?



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