Andrew shotland local seo guide,market plan importance,online event marketing strategies - Plans On 2016

Bizible, a start-up that makes local marketing software for SMBs, approached me recently* to preview the results of a Google Places Ranking Factors study they had conducted and I was intrigued enough by their findings to share some of them here.
For methodology, they studied 30 potential ranking factors by querying approximately 20 cities across approximately 20 local categories (about 400 search terms), looking 30 results deep in Google Places rankings. Having a physical address in the city of the search did not turn out to be a strong ranking factor, only distance from centroid seemed to matter.
The presence of a business description did not help ranking, although having the search category in the business description did help ranking. Getting your 5th Google review significantly helped ranking, although incremental reviews between 1 and 4  and above 5 had a very small impact on ranking (you have to get 100+ of reviews for it to help ranking any more than just 5, so good news for much-loved businesses and review spammers). If you haven’t updated your Google Places Page categorization by now, what are you waiting for?
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Andrew Shotland is the proprietor of Local SEO Guide, a leading local search engine optimization blog and consultancy.


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They looked at each factor in isolation and then looked at them in combination to see if there were any multiplier effects. So, if you are just outside the city and your address is not officially in the city, this didn’t seem to hurt any more than a business whose address was in the city, but just as far from the centroid.


Over the next couple of weeks, they will be adding four more reports on different aspects of the results and Bird told me they may incorporate post-Venice data in a future study. We are also a Pleasanton SEO company offering full service Local SEO, SEO Audits & Strategy. Bing is a challenge for Google who has being taking Search Market for granted and I think It will improve the search results quality further in upcoming months.
Also note the research was conducted before Google’s Venice Update which changed the way Google ranks URLs for local queries. Hats off for Microsoft they kept MSN alive they said time and time again that they will improve and they have done it.




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