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We are analysts and we are business men.  Academia balanced with pragmatism – the perfect combination to deliver in the short term and help push you in the long term. We’re in the business of delivering solutions, and it’s not a solution until it has solved the problem. Regular exercises are valuable for strengthening counter-terrorism and consequence management efforts, finding gaps in planning and capabilities, and preparing to respond to a real event.
What is marketing analtyics?  Whether your focus is online marketing, market research, direct mail, b2b marketing, brand marketing, or any other channel or marketing vehicle, analysis of this activity will lead to efficiency gains. Our analysts and marketing consultants have made this a reality for large and small business marketing teams, client side, as part of a marketing consultancy and in partnership with their existing marketing agencies. Marketing analytics is the science of optimisation of marketing activity across all marketing campaigns and channels by applying change driven by measurement, analysis, modelling and testing to arrive at an optimal marketing strategy. Which 20% of your keywords generate 80% of your traffic?  Better still, which 15% generate 90% of your profit?  How does your PPC marketing impact other web marketing channels like SEO and PR?  Proper analysis of your spend and return, in combination with web analytics, will see your costs shrink and returns grow. How do people respond to your direct marketing?  How does you email marketing impact other direct marketing media? What was the impact of the outdoor advertising that you did in the London region?  How well did this work in conjunction with your online marketing campaign?  Statistical analysis, such as Econometric Modeling, can pick apart the complex web of marketing spend and determine the ROI by media type and channel.

Do all of your customers buy the same product, in the same way, with the same long term profitability? Is your marketing management team equipped with the information and tools required to manage their activity? These examples scratch the surface of the opportunities available.  To discuss your specific requirements, please get in touch.
As that old bloke from Spiderman said, “with great power comes great responsibility”.  This applies as well to email marketing as it does to web slinging super villain scuppering.
Direct marketing email campaigns are a great way to maximise the value of your customer base, but if sufficient care isn’t taken, it could also be a great way to alienate your customers and push them away.
A properly targeted email marketing campaign will sell your brand, present the right product, to the right people, at the right time.  It will understand the tolerance your customer segments have to email to maximise contact opportunities while minimising unsubscribe rates. Their years of experience and deep understanding of UK Ministry Of Defence (UKMOD) curriculum development processes establishes ATOM as a recognised global leader in complete life cycle counter-terrorism training. ATOM Training develops and implements tabletop exercises that cover a broad spectrum of counter-terrorism prevention, readiness, mitigation, and recovery activities. Which links do they click?  Which copy versions do people respond better to?  Do they all respond in the same way, or do some customer segments buck the trend?  Are there some segments that unsubscribe from your direct marketing if contacted too frequently?  A business’ customers are its greatest asset, and direct marketing leads directly to increased ROI.

It is as much the responsibility of the CMO or Marketing Director to ensure that data is effectively warehoused and is available for reporting as it is to ensure brand guidelines are being maintained. Scenario-based exercises facilitate concept understanding and range in scope from tabletop discussions guided by a hypothetical, simulated emergency event to complete event life cycle practice — from pre-deployment to post-recovery.
Are you capturing customer data at all touch points to facilitate an on-going relationship?  This is one of the most important pieces of business analysis you will ever do. The DSAT process identifies what needs to be learned and provides a guide for the training necessary to accomplish the learning objectives. The answer is likely to be yes to questions like these, and a customer segmentation, market segmentation or product segmentation (or all 3 working together) will make your marketing strategy customer centric, with campaigns bespoke to the attitudes and needs of your customer segments. It includes teaching delivery methods to ensure that desired concepts and skills are learned, and assessments to measure and evaluate learning. ATOM is an experienced partner adept at enabling organisation to identify strengths and weaknesses and improve capabilities through exercise and simulations.

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